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SickKids VS: MomStrong Campaign

SickKids VS: MomStrong Campaign

With Mother's Day coming up this Sunday, among the festivities for the occasion. Some others doesn't have the same luxury that a few of us take for granted. We have featured a SickKids campaign before and now they are back with a video that shares inner strength from mothers of SickKids. I am grateful enough for not experiencing the pain they must face every single day. To me, they are the best and they do reserve recognition. It is something that is close to us and needed to spread the message. Behind this campaign, we have the kind folks over Cossette who illustrated a video that features heart wrenching moments SickKids mothers often have in private, so they can keep their brave face on in front of their children. If you wish to support, please go to getbettergifts.com. SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids. Video Some Stills

SickKids VS: Undeniable Campaign

SickKids VS: Undeniable Campaign

I would like to share something that is close to our hearts, the thought of having sick kids as being parents, siblings, friends and anybody around. You couldn’t help that it will touch you somehow. I’ve been lucky to never have been through this process but I would imagine that will be hard to everyone. There’s something more about getting that latest tech and it’s being lucky to be healthy and living. On that note, we’ll love to share this strong and solid ad campaign for the Sick Kids Foundation. Take the time to watch that video, it’s a very powerful message to share. This campaign was made possible with the mightly folks from Cossette and to me it’s one of the best ad campaigns I’ve seen this year. Hope you will enjoy! At SickKids, we’re not on the sidelines, we’re on the front line. Taking the fight to the greatest challenges in child health. And we are winning. Watch the Video   Credits   Client: The Hospital for Sick Children Agency: Cossette Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Agency Producer: Dena Thompson Production House: Skin & Bones Editing House: Skin & Bones Animation: The Mill NYC More information and please donate: http://www.sickkidsfoundation.com.

Don't Play & Drive by Gonzalo Ausejo

Don't Play & Drive by Gonzalo Ausejo

With the technology around us and how easy it is to access everything at the simple reach of your hands. Let us not neglate the danger of using your mobile device while driving. Imagine playing mobile games?! We are greatly featuring this case study entitled: "Don't Play and Drive". In the Middle East people tend to (surprisingly) also play games while driving so we developed this print ad to address this matter. When you play while driving, you play with your life. Crash of Vikings Process (Video) (adsbygoogle = window.adsbygoogle || []).push({}); Candy Strike Process (Video) About Gonzalo Ausejo Gonzalo is an Art Director working at JWT Doha based in Qatar. This feature/project has been shortlisted in Crafting in the Dubai Lynx International Advertising Festival. For more information, check out his Behance

Case Study: Just Around the Corner

Case Study: Just Around the Corner

Just Around the Corner is a campaign for HSBC to communicate the merging of HSBC Oman with Oman International Bank. Staudinger + Franke is a visual studio from Austria that took this project and created an amazing case study. Enjoy! For more from Staudinger + Franke visit staudinger-franke.com/. HSBC is a worldwide operating banking and financial services company. To communicate the merging of HSBC Oman with Oman International Bank we were commissioned to realise the visuals for the campaign. The Idea HSBC is operating global and connecting Oman to the rest of the world and wherever you are, you will find a branch that connects you to your home bank, just around the corner. The layout from JWT Dubai. The Realization First rough composition before we went to Oman to shoot additional elements. Shooting in and around Muscat/Oman. First rough composition after the shoot in Oman. Work in progress. Final background with rough color corrections. Most elements are from our stock library. Final Version

10 Outstanding Ad Campaigns from Brazil

I decided to look up some ads from Brazil and found such great campaigns that I had to make a list. Seems like the Brazilians really know what they doing when it comes to advertising, these campaigns have all the ingredients needed to create a great ad campaign, Enjoy! Found all these campaigns at http://adsoftheworld.com/ Morumbi Shopping Fashion Mall: Fall-Winter Collections2009 Now at MorumbiShooping Mall, soon on the streets Advertising Agency: Leo Burnett Brazil Art Director: Renato Butori Copywriter: M‡rio Cintra Photographer: Miro Brastemp: Free your clothes from odors Advertising Agency: DDB Brazil Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente Art Director: Cicero Souza Copywriter: Cristiano Cera Photography: Rodrigo Ribeiro Illustration: Seagulls Fly Derma Master: We know what a pimple can do to you. Advertising Agency: DDB Brazil Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio Copywriter: Renata Florio Art Directors: Alexandre Magre, Daniel Lemos Photographer: Manolo Moran Illustrator: 24/7 Art Buyer: Carolina Galastri Account Supervisor: Maristela P. Correa Advertiser's Supervisor: Meire Gonzaga Producer: Nereu Marinho Poly Juice: Most people think that what counts is to compete. It’s a good thing that you are entitled to your own opinion. Advertising Agency: Estúdio TZ, São Paulo, Brazil Creative Director / Art Director: Tiago Zanatta Copywriter: Luis Godinho Illustrators: Marcus Silva, Tiago Zanatta Retouch: Ronaldo Córnea ESPN: Soccer is our music Eldorado ESPN Radio. The best of soccer is on 107,3 FM. Advertising Agency: Neogama/BBH, São Paulo, Brazil Copywriter: Laura Esteves Art Director: Pepê Creative Directors: Marcio Ribas, Wilson Mateos Executive Creative Director: Alexandre Gama Photographer: Jair Lanes Digital Retouch: Daniel Leão, Alexandre Calvin MTV: now by satellite, stay tuned. Advertising Agency: Loducca, São Paulo, Brazil Creative Director: Guga Ketzer Art Directors: Daniel Poletto, Kika Botto, Carlos Thunm Copywriters: Rodrigo Senra, Andre Godoi Photographer: Raul Krebs Rios Illustration Studio: We put anything on paper. Advertising Agency: Artplan, Rio de Janeiro, Brazil Creative Director: Roberto Vilhena Art Directors: Bernardo Romero, Maite Albuquerque Copywriter: Ricardo Dolla Illustrator: Otavio Rios Other additional credits: Marcello Pereira, Aderi, Pepe, Barbie IMIP: Decide One of these two will get your organs, you decide. Advertising Agency: Ampla, Recife, Brazil Creative Director: Manuel Cavalcanti Art Director: Humberto Montenegro Copywriter: Juliana Lisboa Illustrator: Queiroz Photographer: Thomas Baccaro Image: Erick Levay Govesa Gas Station: You must trust who gets into your car. Govesa Gas Station. Guaranteed quality. Advertising Agency: Jordão Publicidade, Goiânia, Brazil Creative Director: Alessandro Jordão Art Director: Vinicius Serpa Copywriter: Paulo Zarat Photographer: Shutter Stock Coca-Cola: Recycle Use your imagination and recycle. Our future depends on it. Advertising School: Miami Ad School, São Paulo, Brazil Art Director: Caio Tezoto Copywriter: André Gomes