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Advertising & Motion: Lenovo - Different is Better

Advertising & Motion: Lenovo - Different is Better

In celebration of growth and opportunity ofLenovo, the team over Ars Thanea worked on an advertising video to capture and express its rebirth with a colourful approach that was entirely made without CGI. I would suggest to watch that Making Of to learn more and just watching at the final result is a burst of creativity. This is the work from the mighty folks from Ars Thanea who is an award-winning CGI studio based in Warsaw, Poland and global. They are a diverse team of creatives, thinkers and makers and boy we love this team on Abduzeedo. They are the best at what they do and their craft, always inspiring to see their latest project. The colorful visuals and bursting logo exclaim rejuvenation and rebirth of creativity. A variety of tricky-to-work-with materials, several cameras shooting at different speeds, and lots of patience went into creating this piece for Lenovo. We have chosen a traditional way, no CGI in this piece! Watch the Video Makinf Of Credits Client: Client: Lenovo Executive Creative Director: Philip Marchington Agency: Ogilvy New York Executive Creative Directors: Mike Hahn, Ryan Blank Creative Directors: Chris Rowson, Bastien Baumann, Lucas Carmago Directors: Geoff Levy, Justin Bettman, Sam Sulam Designer: Robyn Makinson Accounts: Ryan Laird, Katie Connolly, Brendan McGrath, Alexandra Wallace Senior Producer: Jessica Fiore Film: Creative Production Studio: Ars Thanea 
Creative: Łukasz Zabłocki, Zuza Słomińska, Peter Jaworowski Script: Łukasz Zabłocki, Zuza Słomińska Director: Łukasz Zabłocki DOP: Kajetan Plis Art Director: Zuza Słomińska, Łukasz Zabłocki, Marcin Kowalski Set Design: Zuza Słomińska, Aleksandra Gimla
Edit: Łukasz Zabłocki
Color: Łukasz Zabłocki, Frederick van Eeden Music: Envee Studio & Motion Control: Bites. Executive Creative Director: Peter Jaworowski Producers: Marcin Molski, Marta Król Shootingboard: Michał Lisowski Production Manager/Set Manager: Marta Król 2nd Production Manager: Tomasz Wachnik Making of: Only Only

Advertising for 2017 New York City International Auto Show

Advertising for 2017 New York City International Auto Show

2017 New York City International Auto Show is an advertising, typography and game design project shared by Dan Forkin Studio on their Behance profile. The concept is quite simple, a car crossing through the word "drive". Simple things always tend to be always difficult to pull it off because they might feel have that feeling of lacking something or unfinished. It's definitely not the case here. The final piece is flawless in my opinion, especially the different variations and applications. Check out after the break. Project description Situation Interactive approached Dan Forkin Studio with a design solution they needed visualized. The concept was that of a sports car cutting through the copy line 'WHAT'S YOUR DRIVE'. They had no materials to work with so Dan Forkin Studio's team had to either shoot the imagery themselves, work with stock or render bits in Cinema4D. Ford eventually provided a nice shot of the 2017 GT from above that was used in the final art. Advertising About Dan Forkin Studio The studio of Dan Forkin is a Multi-disciplinary design studio located in New York City. Specializing in key art design, art direction, image maker and bespoke typography. For more information check out http://www.danielforkin.com/

Art Direction: Phone Wall Campaign

Art Direction: Phone Wall Campaign

The tagline of this campaign is: The more you connect, the less you connect. There’s a powerful message through the lines of this campaign tagline and you can easily relate with what it is all about. We’ve been through debates where technology grows at such a fast pace that the consumer grows to be even more demanding but at what point? I love the fact that the art direction gives you a clear understanding and a reflection to a sad reality of a present day. I love technology but I do agree that we have to keep a balance in our lives. A great thought from the work from Donghai Liu for Ogilvy Beijing. Published via Behance is the work from Donghai Liu who is a creative director based in Beijing, China. With 15 years in the business, Donghai went from designer to assistant art director, copywriter to senior copywriter and assistant creative director to a creative direction position. That's a lot of experience on different fields and has worked with many brands including JWT Shanghai, Bates Beijing, Leo Burnett Beijing and more. This Print Campaign was done by Ogilvy Beijing advertising agency for Center For Psychological Research, Shenyang in China. It was released in the Apr 2015.  

Animals Photo Manipulation

Animals Photo Manipulation

It's been a while since the last time I posted about some post-production and photo manipulation projects, that's the reason I wanted to share some cool projects by Post Production, an advertising agency from Sao Paulo, Brazil. I love their work with animals and the level of details of some of the compositions. It definitely makes me want to play more with Photoshop. For more informatcion about Post Production check out https://www.behance.net/postproductionads

Fresh Food Market Photography

Fresh Food Market Photography

I am not the biggest fan of food photography, perhaps because of all the culinary books I've seen and they tend to always look the same with some macros and depth of field. That said, there are some cases that the quality of the composition, colors and treatment really deserve some attention. That's the case of the project shared by Ayman Abbas titled Fresh Food Market. The project is a collection of great photos of food shot from an aerial vantage point. The colors and composition are super sharp and so vivid it makes me hungry just thinking about the imagery. I'm really making a pointed effort to improve my photo skills so will have to try to shoot something edible leveraging this style pretty soon. Two of my great passions in life are traveling and photography. I believe that traveling broadens one’s view of the world. Experiencing other cultures, meeting people from other communities and countries and seeing the beauty, and sometimes ugliness, of the world has helped me understand that all of our lives are at once interconnected and individual. Ayman specializes in creating large format and panoramic images from stitched mosaics of digital frames and scanned slides. Shooting with both 35mm film cameras, using fine-grained color slide film exclusively, and with digital DSLR, and Medium Format with Digital Back 50 MP, for more information about him check out http://aymanabbas.prosite.com/

Harmony With Nature

Harmony With Nature

Photo manipulations are always something that we love to share here on Abduzeedo. I myself love to try to recreate some of the ideas in Photoshop and have since the early days of Abduzeedo. Today I'd like to share the project from Staudinger + Franke and Mladen Penev titled In Harmony With Nature and it's a great example of photo-manipulation in advertising. Campaign for General Electrics focus on developing sustainable solutions to operate in harmony with nature. For more information check out http://www.staudinger-franke.com/ and http://www.mladenpenev.net/

30 Years of Nike Air Max

30 Years of Nike Air Max

Last Friday Richard Hawkings, a great motion designer that works with me at Google shared with me this amazing work done for the campaign to celebrate the 30 years of Nike's iconic Air Max. The work was done by ManvsMachine, a design & motion studio from London, UK. The work is so good that I asked myself what was 3D and what was real due to the quality of the texture maps. They were kind enough to share a little making of and we had to share it here with you. ManvsMachine is a multi D&AD and Cannes Gold Lion award winning design and motion studio. They work with forward thinking clients to create progressive and effective visual communication for a global audience. For more information check out http://manvsmachine.co.uk/ We worked closely with Nike Sportwear to design, direct and animate the campaign for the brand new Air Max Zero. Along side this we also crafted the brand language for Air Max Day — a global celebration of the iconic Air Max shoe. Video Stills An intricate project with many different elements to bring together. From building and filming Tinker Hatfield’s design studio, to 3D scanning nine different Air Max shoes and refining the design of our Air Max day type which went on to be constructed and featured in stores globally. Making of Concept, Design & Direction: ManvsMachine 3D Scanning: FBFX DoP: Dave Tree Stylist: Lee Flude Audio: Echolab

3D Work by Mecanique Generale

3D Work by Mecanique Generale

We have posted about Mecanique Generale in the past and after scoping their latest work I realized that it was due time for another blog post to celebrate their talent. Some projects, like Johnny Walker for example, really speak to me and inspire me to go to Photoshop and try to recreate like the good old days. Perhaps next weekend is a good time to dust off my Photoshop skills and take a crack. For more information about Mecanique Generale check out http://www.mecanique-g.com/ Toyota Dakar 2015 Nissan JUKE special edition Tag Heuer Colibri Festival International du Cinema - WOS Disney Spring Disney Johnny Walker

MTV Match Machine

MTV Match Machine

Motion design matched with beautiful vector illustrations is a perfect union and the inspiration behind the project that creative agency Wenderfalck put together for the MTV Match Machine campaign. The color scheme, the motion graphics and the illustrations have a very modern feel making this project a worthy candidate for a feature here on Abduzeedo. Creative agency Wenderfalck created the MTV Match Machine, to help love starved teens all over the world find the answer to that question. A facebook app that would match you with someone in your friends list. It was a big success with over 84 million completed tests and 7 million shares, so I got to make a case film for it. Lovely! For more information check out https://www.behance.net/gallery/23297361/MTV-Match-Machine

Coca-Cola 100x100 by Greig Anderson

Coca-Cola 100x100 by Greig Anderson

Coca-Cola is such an iconic brand and their bottle is a trademark. You can see that form and recognize immediately that it's Coca-Cola and of course their marketing team is super smart to explore that. Another great example is the beautiful work that Greig Anderson created for Coca-Cola 100th anniversary. Just check out after the break and you will understand what I am talking about. We were proud to be selected as one of 100 design studios worldwide invited by Coca-Cola to submit a poster design to mark the 100th anniversary of their iconic glass bottle; ‘The Contour’. Taking a classic Coke poster as inspiration, we used the shape of the bottle to create 100 unique ‘bubbles’. These were printed using actual Coca-Cola and the bottom of the famous Contour glass bottle. Follow the campaign at #mashupcoke #cokebottle100 For more information check out http://www.freytaganderson.com/

Longer Than Life

Longer Than Life

Today we bring to you another great post about photo manipulation, it's a beautiful advertising piece created by Mladen Penev and Clemens Franke. The composition is mixes a woman's arm with flower petals and the other version with smoke. It's good to see a bit of the behind the scenes as well, like the way they took the photos, the make up and etc... For more information check out http://www.mladenpenev.net/ and https://www.behance.net/Clemens_Franke

 Africa | Mitsubishi - Photo Manipulation

Africa | Mitsubishi - Photo Manipulation

It has been quite a long time since I posted about some nice photo manipulation. I used to spend quite a long time looking for references and also practicing my skills in Photoshop and some 3D tools. Anyways, it's always good to bring back good memories and also to feature some inspiring work like the Africa | Mitsubishi by Pict Estúdio. It can happen by fate or by chance, that this magazine falls into the hands of a person who is looking for a different Image Production Studio and actually able to really make a difference. A Studio who can turn lemons into lemonade; challenges into opportunities; a partner to meet the challenges out there, exploring all the opportunities that are right here.

CCAA Kids - Character Design

CCAA Kids - Character Design

Advertising is all about communication but to achieve that much work is required from a copious array of fields, from basic communication to design, illustration to 3D, and many others. The photo manipulation is the element that always attracted me, especially in terms of giving life to objects and characters that are not real. That's the case of the work that Estudio Icone created for CCCA Kids to help Brazilians learn english. Simple, illustrative, smart and of course top notch in the details and polish. Icone is a studio formed by creative minds: multidisciplinary professionals that carry art in their DNA. Essentially, our job is to produce images. But we want more than that. We seek spontaneous creativity which has no formulas and arises from the talent of each artist, from their visual culture and plurality of backgrounds. Here, each image can present a different solution. But the common goal is to achieve the result that our clients expect. That’s why we’ve completed eight years of partnerships with great brands and advertising agencies by building challenging images with the highest level of technique and refinement. For more information check out http://www.estudioicone.com/

Red For You by Adam Spizak

Red For You by Adam Spizak

We're excited to post this eye-catching work done by Adam Spizak for the Renault Samsung QM5 campaign. We've featured Adam's work several times on the blog and the cool thing about his work is his wizardry of mixing the dimensional elements of 3D with the rare and unique style that comes with the expertise of 2D techniques. Adam is a senior designer, art director and designer from London, UK. You can check out more of Adam's work at http://www.spizak.com/ Animated Casestudy

Before & After Digital Images

Before & After Digital Images

This is awesome collection where you can see the before and after of some really cool works by Apix 10, a creative studio based in Jakarta-Indonesia. Apex specializes in production of high quality commercial CG and photo based imagery for the advertising and today we are sharing some before & after of their work. For more from Apix 10 visit apixten.com/. Haier Print Ad Before After Kratingdaeng Print Ad Before After Before After Toyota Avanza Before After After Future BAJAJ Before After Run Run Run Before After Specs - Octo Before After Mustang "Eternity" Before After

Smith Wooden Custom Built Furniture in 3D

Smith Wooden Custom Built Furniture in 3D

The level of realism in some 3D compositions is simply mind boggling, case in point, design studio 4eFergovi's 3D illustration for Smith Wooden Custom Built Furniture. The realism is insanity, for a few minutes I truly thought it was legit and for that reason, we're excited to share with our readers here on Abduzeedo. I'm still convinced it is real but check out yourself and get inspired. 4eFergovi is a design studio located in Sao Paulo, Brazil. They are specialized in Art Direction, 3D and Graphic Design. For more information visit: http://www.4efergovi.com/ Via Behance

Barack Obama's New Look by MKT1

Barack Obama's New Look by MKT1

I am always amazed by the creative minds behind some advertising campaigns. Urbano Rodriguez and mkt1 put together a series of images exploring new looks that Obama could adopt after his retirement. The outcome is simply hilarious and definitely worth checking out. We are starting a campaign to choose what should be the new look of President Barack Obama after his retirement. Make your choice and give your vote! For more information about Urbano Rodriguez and mkt1 visit http://www.mkt1.com.br/ Seventies Old Man Desert Bush Abraham Lincoln Yeti Teddy Bear Dr. Emmett Brown Geek Casey Neistat James Brown Albert Einstein Via Behance