Last year Jing Zhang and the animator James Wignall worked together on an animated infographic project for Canon in Canada. The project features 6 top reasons why small business would benefit from Canon printers. The coolest thing about this project in my opinion is the subtle animations for each one of the reasons. Simple, modern and inspiring this project totally deserved a feature on Abduzeedo. For more information visit: http://www.mazakii.com and http://www.mutanthands.com/
I love beautiful advertising, it's all about art direction, attention to details, story telling and of course a good amount of photo-manipulation skills. The ClubMed project by Jorge Carreño + Robin de Lestrade is a great example. A simple concept of faces created by negative space and some Gestalt principles made these images really amazing. Jorge Carreño, 48, was born in Madrid, Spain. He graduated from the Ecole Supérieure Estienne in Paris and currently works as freelancer. Robin de Lestrade, 48, was born in Lyon, France. He graduated from Crear in Paris and currently works as freelance. Jorge and Robin previously worked at some of the top agencies in Paris such as TBWA, Publicis and Y&R. Over the years they worked on accounts such as BMW, Epson, Bic, Renault, Opel, Sony PlayStation, McDonald’s, Caisse d'Epargne, SNCF ( French Railways ), ClubMed, Danon, Kraft foods, Decathlon, SFR, Sagem, Bel Group, Secours populaire, la Poste, Adidas, Surfrider Foundation Europe and Radio Nova. For more information visit: https://www.behance.net/jorgeandrobin
When we talk about photo-manipulation we almost think about incredible compositions, like fantasy scenes, or crazy manipulations. Sometimes the most amazing work of this kind is so real that we cannot even perceive it as CGI. A great example is the Nike RED campaign created by Souverein where Drogba, the soccer player, creates the Nike symbol and a soccer ball using just laces. I have to say, the first time I saw I couldn't say it was CGI, I truly believed it was real, but as we found out it was CGI we needed to share with you a little bit of the creative process behind it. Drogba was shot without anything in his hands. The laces were then created in 3D and integrated into the photography. Creation Final result Details
Getting into the spirit of the season, we felt timely to showcase Coca-Cola's vintage holiday ads. Coca-Cola's ubiquitous advertising has greatly impacted American culture and the seminal brand is frequently credited with inventing the modern image of Santa Claus. Haddon Sundblom, an American Artist who made an indelible mark on 20th century advertising art, is best remembered for illustrating the now iconic winter ad campaigns he painted for the Coca-Cola Company in the 1930s. Catching a glimpse of imagery that lives on in the minds of people of all ages, around the globe, we hope this post brings a smile to your face and evokes pleasant memories this holiday season. According to the Coca-Cola company "For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world." Sundblom is recognized as a major influence on many well known pin-up artists, such as Gil Elvgren, Edward Runci, Joyce Ballantyne, Art Frahm, and Harry Ekman. In the mid-1930s, he began to paint pin-ups and glamour pieces for calendars. Sundblom's last assignment, in 1972, was a cover painting for Playboy's Christmas issue.
I love roller coasters and these campaign created for Hopi Hari makes me love them even more. The ads were created for the Katapul (Roller Coaster) and it's called Show Who You Really Are. They show two characters one before and another after going through the loop. The concept is really smart and the execution is flawless. Check it out. Credits Art Director: Thiago Vinhático, Fabio Miki, Kleber Campioni Copywriter: Rafael Barreiros Illustrator: Macacolândia, Feppa Rodrigues
In honor of "Jobs" hitting theaters this Friday we felt a perfect time to recount some of Apple's most memorable ads, specifically, "The Crazy Ones" an amazing montage featuring black-and-white footage of 17 iconic 20th century personalities. Enjoy this handful of Apple ad campaigns that have moved and inspired us over the years. Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc
I love to browse through the advertising section on Behance for inspiration, discovering amazing new artwork along the way. The coolest aspect is that you can explore all sorts of photo montages and different compositions. Every time I indulge in this activity I'm encouraged to recreate some in Photoshop just to learn how to do some of the effects. Thomas Bernos exemplifies this with perfection on the project titled "Realm of The White Lion." I hope you enjoy this really nice mix of typography and 3D as much as I do. For more information about Thomas and to check out his full portfolio visit http://www.behance.net/ATHOMIK
This is an amazing case study that features an advertising work done by Ars Thanea for the Brazilian soccer team São Paulo. The concept for the ads was to show a são-paulino tearing away his skin to reveal a São-Paulo Football Club jersey. Check out how it was done step by step. For more from Ars Thanea visit arsthanea.com. Challenge Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club's latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their "Before Anything Else, São-Paulino" campaign. In case you're not familiar, são-paulino is the term used for fans of the team and for them, soccer is life. The concept for the ads was to show a são-paulino tearing away his skin to reveal a São-Paulo Football Club jersey. Solution To achieve the unusual effect of very realistic skin tearing away we combined photography, creative retouch and CGI techniques. Concepts Process Process For more from Ars Thanea visit arsthanea.com.
Jean-Yves Lemoigne is an advertising photographer from France. His advertising work does not look like classic advertising and it's super creative and well executed earning him many awards over the years. Check them out and let us know what you think. For more from Jean-Yves visit http://www.jeanyveslemoigne.com and behance.net/jeanyveslemoigne.
It's always incredible to see what designers and digital artists can do with the tools available nowadays. Photoshop has become such a powerful tool that it's possible to make some simple and clever ideas come true with precision and style. A good example is the official poster made for a jazz festival in Trondheim, Norway by Christoffer Meyer. It's a simple idea executed to perfection and that's why we were inclined to share the creative process behind it. Christoffer Meyer is a photographer based in Bergen, Norway specialized in Advertising, Retouching, Digital Photography. For more information visit http://www.meyerpictures.com/ The process: Final Details Applications
Havaianas is one if not my favorite Brazilian brand after Abduzeedo of course. Now seriously, Havaianas has been one of the exponents of the Brazilian colorful culture across the globe and it's always inspiring to see people from other countries exploring that like the Havaianas project by Colorsponge with special collaboration with Serial cut. For more information visit http://www.behance.net/gallery/Havaianas/8730593
Felipe Luchi is an awesome Creative Director from Sao Paulo Brazil. He works at Agência Talent and you can tell they have plenty of talent there by these advertising campaigns I selected to share on this post. Enjoy! For more from Felipe Luchi visit felipeluchi.com or catch him on twitter @felipeluchi. You can also check out Agência Talent talent.com.br. Walita Mixer Print campaign Troia (Troy) Print and poster campaign for antacid. Watch out for unpleasant surprises. Jailhouses Go Outside Magazine Esso Newspaper cover printed on a flannel
Platinum is a creative studio of 13 artists from Rio de Janeiro in Brazil, mastering and mixing their skills in photography, illustration, 3D and CGI. Platinum creatives just seamlessly good together, you clearly see why they just have clients all around the world. Hope you will enjoy these incredible and creative advertisements. To find out more about Platinum, you can check out their website at Platinumfmd.com.br.
The good ol' days! Nothing would beat getting home from school and playing your favorite game in your Genesis or your Super Nintendo. It was the 16bit and 32bit glory days and I must say, they're very much missed. And here are some heart-warming advertisements of some classic games, such as Rambo, Indiana Jones, Top Gear, and many others, that anyone who got to be a kid in the 90's might remember. Also, we'd love to know which games were your favorite ones. My favorite was definitely Tiny Toons and Desert Strike. I hope you enjoy these ads! Cheers. ;)
In the world of Advertising creativity is everything and Lorenzo Vitturi sure knows how to pull it off. Born in Venice, Italy, Lorenzo is a photographer/designer with a lot of experience and an amazing portifolio. Check out what and how he gets done. For more from Lorenzo Vitturi visit www.lorenzovitturi.com Freddy Olympics Print campaign for Freddy the official sponsor of the Italian Team at the Olympic Games in Beijing Big Bang Theatre Palladium theatre print campaign MeltinPot Print Campaign and Catalogue
Tom Emil Olsen is an award-winning Art director and Graphic designer with over 11 years of experience. Located in Aalesund, Norway, he has headed up several engagements and developed design solutions for important Norwegian and International clients. His various education includes Business Marketing, Advertising, Graphic design, Art, illustration and design. The first time I saw one of his work I was totally blown away with the quailty and attention to details, some pieces are very simple but extremely elegant For more information about Tom, visit his agency Web site at http://www.havnevik.no/#/Agenda/Hjem or his Behance Profile, there are an impressive number of images and information about his work, be prepared to spend a few hours checking out his portfolio, it's definitely worth it. Proud, Orange & Blue Aalesund Football Club is one of Norway's strongest brands. We have provided development of the clubs visual identity, overall marketing development and concept images. Coldwater Prawns of Norway Three former competitors with long experience of prawn fishing teamed up to form Coldwater Prawns of Norway to have a joint sales and marketing company. The company's boats account for about 60% of all shrimp that are caught by the Norwegian ocean-going vessels. Coldwater Prawns of Norway enters the future with one of the finest, purest and healthiest product in the world. The company were also recently announced Official Associated Member of Bocuse d'Or. Tire Hotel "We offer a one year stay for four. Including two annual Tire shifts, cleaning and storage of your summer and winter tires, as well as annual wear check. We provide your tires a wonderful stay throughout the year. They get the best service, cleaning and care. The tires are checked for wear, so you can be sure that your safety is ensured when the car will hit the road again. If the tires have excessive wear, you will be notified so that we can replace them with new and safe tires." SUROFI Rebranding of a 65-year-old visual identity. SUROFI was founded 24 July 1945, and is the second largest sales organization in the whitefish sector in Norway. SUROFI have a monopoly on all first sales of white fish and shellfish in his district, which is the western part of Norway. Gutters & Glory The Book was awarded Gold in the highest ranked book-design award in Norway, "Årets vakreste bøker" ("The most beautiful books of the year"). The award is delivered by "Grafill" (The Norwegian Organization for Visual Communication). Comment of the Jury: "As good as Gold. Heart Warming and well-founded anniversary script that catches the timeperiods. Fantastic portraits and picture stories from the Companies history" Bring the world to your home. Whenever you want. Optical Fiber Campaign for Norwegian Power Company, "Tussa". The concept was based on using celebrity stand-ins/look a likes from the media-world, to visualize the most important product advantage; flexibility of choice. Text: "Bring the world to your home. Whenever you want". We also focused on the speed and precision of the product. The campaign included ads, leaflets, direct mail, posters, microsite and exhibitions stands. Mother A film for Norwegian Centre of Expertice - Maritime Mother from Havnevik Reklamebyrå on Vimeo.
Now days ads are everywhere, it's almost impossible to go somewhere without seeing some kind of ad. The ads that strike me the most are the ones that can combine a good idea with a good execution, and these ads I selected are really interesting and outstanding for that. Check it out! All enclosed places are too small for smoking. Autopoint: Feet Extra Strong Coffee Keeps food fresh for much longer. Viera 3D All movies now on your iPhone. Canal+ Soothes irritated skin. You know you love it Hawaiian Tropic Extreme Waterproof We push you to the limit so you can feel alive again. Sticks everything safely. Fish Eaters of the World. Fresh All Summer. The world is your playground Go back in time.