Harley-Davidson is one of the most iconic brands in the world. Each bike has their own design and even the engine sound is part of the brand. Designing for such an important brand must be challenging but at the same time very rewarding. The SOUP//GROUP Inc. has put together some really awesome illustrations they did for Harley that definitely deserve a feature here on Abduzeedo. SoupGroup design roots are planted deep within the Southern California lifestyle -- a lifestyle that helps foster design ideas that embrace all that is new and fresh in today's culture and art scenes. Many industry leaders have come to rely on SoupGroup as a vital graphic design resource that captures the cutting-edge style in our image-driven sports and lifestyle markets. Each project, big or small, requires a unique approach. We know that reaching your core customers is going to take a one-of-a-kind solution. We translate your message graphically into a language your customers are going to understand. And that understanding results in sales. For more information visit http://www.soupgroup.com/ Via Behance
It's really funny how we stumble into someone's work nowadays, we got a lot of galleries, portfolio platforms, blogs and art shops. I got extremely amazed by the work of Ben Yin-Pan Kwok aka. Bioworkz while looking for posters on Society 6, a black and white illustration style that can really stuck on one's mind. Ben have worked for the apparel industry on several companies on the past 7 years, giving him a great experience on both digital and traditional medias. Nowadays he seem to be pursuing a unity on his personal work, trying to make more and more detailed illustrations on his already well known black and white style. Today we have this exclusive interview with him, I hope you guys enjoy it. You can see more from Ben on the following links: Website Behance Facebook Linkedin Twitter DevianArt Society 6 1) First of all, I would like to thank you for doing this interview, it's an honor for us to present more about you to our readers. I would like to start asking you about when your interest for illustration and digital art? Not a problem, thank you for taking the time to interview me. I've always known that I wanted to do something with art. I have been doodling since I could remember and I really enjoyed it. Went through college with the plan of being a graphic artist. Realized immediately that playing with fonts and layouts was not for me. To draw on paper felt right, so I changed my major into Illustration. Upon graduation, I didn't do much with my degree, until I stumbled into the apparel industry. From there I learnt how to use photoshop, illustrator, and the silk screen process. Now 8 years later, here I am doing what I love. Valkyrie2) Which artists do you use as reference? I don't like to reference other artists and their style, but I do admire and I am inspired by a lot of different artist. Some of the artists I admire are David A. Smith, Aaron Horkey, Audrey Kawasaki, Hydro74, Derrick Castle, and Joe A. King to name a few. They are all very detail oriented and I just absolutely love it. Every time they release a new piece of art, I feel like they up the ante for everyone in the art world. Ornately Decorated Animals3) Your style is quite influenced by realism and pattern design. How did you develop this style and how would you describe it? I've always like lots of details and patterns. I remember doing lots of simple shapes such as hearts, flowers, and butterflies all made of paisley patterns. Eventually it got more complex and fitting everything together was a fun puzzle. Then I stumbled upon Iain Macarthur's work and it blew my mind. I thought to myself "wait, I don't have to use any particular types of patterns. I can do whatever I want". It all started with my "Ornate Owl" which was heavily influenced by Macarthur's style. I enjoyed the process so much that I decided to explore different animals and patterns. That was the launching pad for the rest of the animals I've illustrated. Exploring different patterns, animals, medium, techniques. The possibilities are endless. I would call this style ornate if I needed to give it a label. Ornate Grizzly Bear4) Describe us a bit about your creative process while creating a piece. I'm on the web a lot so I search for random images of animals, particularly on Pinterest. Sometimes I plan on drawing a bird, but find a different animal that sparks my interest and go in that direction instead. First, I would sketch out the general shape and outline of the animal. Once that is complete I would create a type of wire frame around the whole animal. Sectioning off different parts such as the legs, wings, head, or wherever my imagination takes me. From there I start creating random patterns that fits into each section and that's how it all builds. If I like the sketch, I'll take it into the computer, blow it up, and traced the sketch onto an illustration board and that's where the fun begins. I don't have a set way of working, it all depends on my mood. Sometimes I want to challenge myself, so I would use the stippling technique. Other times I want to do something loose and not so precise so the artwork looks sketchy. Life is Good (Illustrations)5) What would you consider the best moment on you career till now? The best moment is realizing that I don't have to work a 9 to 5 job to make a living. I could actually make a living pursuing my passion. To create artwork that I'm proud of with zero compromise. It's like seeing a light at the end of the tunnel. I'm still holding down a part-time job because to be honest, freelance work is unpredictable and I'm in no position to throw all caution into the wind. The response I've been getting from my ornate animals is beyond all expectation and it just makes me want to create more. Now I am interested in doing gallery work and displaying my work as a piece of art. Moonlight Raven6) How do you describe your daily routine? I have a part-time job life and a freelance/fine art life. But let's focus on the fun stuff...freelance/fine art. I like to start my morning at 6:30am with a nice breakfast and lots of water because that's what I'm suppose to do. Then play with my Cocker Spaniel puppy named Butters for about an hour. With a ice cold can of Monster, off to my home office I go. Yes, energy drinks are bad for you...blah blah blah. I'm usually juggling a few professional and personal projects. I focus on professional projects first because there's a schedule to keep and that how I make a living. Depending on how many freelance projects I have at the moment, they all must be attended to first before I move on to anything else. When I'm waiting on feedback for the freelance work, I would jump into personal projects. That will usually take up the rest of my day and night, unless I get feedback clients quickly, then back to freelance work. Like I said, freelance work has priority over personal work. After a full day, I would take a break and take Butters to the dog park with my wife. It's good to step away from the work. It allows me to decompress and come back with a fresh perspective and continue the work till 10pm. Eye of the Tiger7) What's your favorite media to work with?Why? As silly as this sounds, I love using a simple black ball point pen by BIC. I think it's the most underrated tool for artists. It simply does everything. From soft subtle shading to deep rich lines. It's like drawing with a pencil, but you can't get deep blacks and isn't waterproof. I can shade with regular pens such as a Micron, but the shading I get from a BIC pen is richer and true. The lines made by other pens are absolute, there's very little variation in the tones. I do have to be careful when the BIC pen bleeds, it tends to do that a lot when I'm shading. The trick is to have a piece of tissue ready at all times to constantly wipe of the excess ink buildup before shading the next section. Ornate Koala8) Tell us five lessons you believe are really important for every illustrator. 1) Practice Practice Practice!!! There's always someone better than you, so you got to keep improving. 2) It's good to step away from your work after a few hours, especially if you've been cramming for a long time. Take a breather, relax a bit and come back refreshed. It'll make a huge difference in the quality of work. 3) Critiques are not personal, some critiques can be harsh, but it has nothing to do with you personally. Your clients like your work, that's why they wanted to work with you in the first place. 4) Have integrity and keep your word. If you say you'll deliver the work on Friday, you better deliver it on Friday (or earlier). Excuses only makes you look unprofessional and undependable. Things don't always go as planned but do your best and stay in communication with your clients. 5) Don't ever undersell yourself. You're only hurting yourself and the whole art community. Always get 50% upfront payment (or 40/40/20), and never do free spec work. Your time is valuable, if you don't appreciate it, your potential clients won't either. Ornately Decorated Rooster9) Tell us five websites that you like to visit. 1) Society6.com 2) CGhub.com 3) Pinterest.com 4) Deviantart.com 5) FFFFound.com Ornate Leopard10) Thanks again for your time, please leave a final message for the ones who are starting out on this kind of business. Do your research, there are lots of freelance books and magazines out there. Listen to illustration podcasts to get informed on trends and what other artists are doing. Get inspired and create some kick ass illustrations!!!
We love a good apparel illustration designer. From time to time we get to see some pretty good pieces, like these, by David Creighton-Pester. Gotta love these illustrations! These are only a few of David's illustrations. For more of it, you should really check out his portfolio at Society6. I hope you enjoy these! Cheers. ;)
Gotta love apparel design! There are some great artists out there that make some kickass illustrations for tees, and I just got to know one more of them and thought he deserved his own post: Tang Yau Hoong. As you may notice, Tang really likes to work with negative space and he play a lot with it, which is awesome. Also, I really dig his use colors and textures. Super creative indeed! For more of his work, you should pay him a visit at his portfolio at Behance! Hope you enjoy these. Cheers! ;)
Joshua M. Smith aka Hydro74 is a designer based in Orlando, Florida. He's a craftsman and master in type treatments, branding, apparel, illustration and more. His art is a true inspiration of somebody that is very skilled and very passionate about his work. The soul purpose of my career is to push the boundries in doing what I feel is relevant to the market as well as extract various elements and trends to be able to offer them up in my own personal work. But let’s be honest. I do what I love because I love it. Not because I have to do it, nor am forced to do it, but rather passionate about doing what I do. I firmly believe in having set style tones, yet a sense of diversity to make any various project unique to the demands that are set forth. You can check his work on Hydro74.com , follow him on Twitter @hydro74 or check out his online storefront at Merchline.com/Hydro74 . Hydro74 vs. Vahalla Studios from LemonLime Photography on Vimeo.
This guy has been featured here a few times, but no wonder. Aled Lewis really is a talented artist that has some great art to show off. This time I'd like to show a little bit more of his apparel art, which is top notch indeed. I really like his illustrations... I got one of his designs a few years ago and it's definitely one of my favorite tees. Right now I'd love to have this first one, but unfortunately it's sold out at Threadless. To check for availability visit Aled's portfolio and there you'll get direct links to these designs in each store. I hope you enjoy them as much as I did! Cheers. ;)
We already interviewed God Machine 2 years ago, since then he showed a great evolution on his work, getting more and more detailed as time goes by. It's great to see artists like these that keep evoluting their style, we can say that they're like Wine. Nowadays God Machine work for some apparel labels, doing t-shirts and other stuff. Also, he seems to do a lot of artworks to metal bands, what is really cool indeed since he have a gore/splatter illustration style. ‘Godmachine Lives in South Wales, Uk with his wife, two cats and his beard. Inspired in his youth by skatebording and comics and being self taught, Godmachine has managed to carve a space for himself and make a huge impact on the merch world...and soon everywhere else..’ (God Machine's website) If you want to know more about God Machine, you can access his Website.