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Brand Identity Love: Snob Hôtel Paris
We're looking to book our next trip to Paris after discovering this beautiful art deco inspired brand identity for the crisply named Snob Hôtel located in the center of the city of light. Buenos Aires-based branding studio Asís can be credited for this elegant body of work and we couldn't be more delighted with the result. The branding for the Snob Hôtel was conjured up to match the bourgeois quarters paying homage to the Parisienne lady and her 'chic and chilled' demeanor. The theme of greenery pulls through in much of the brand identity drafting off of the hotels desire to bring a bit of nature and authenticity into the space. Enormous brass lamps adorn the walls of the lobby while an antique desk serves as the reception welcoming guests into a warm and mellow atmosphere all of which inspired this spot-on brand identity. "More than anything, this hotel is an ode to the essence of the Parisienne lady: well born, and of course, the epitome of good taste, no matter what the situation."
Future Cities Illustrations
Future Cities is an illustration created by Rutger Paulusse for an event about housing for young adults. I love the style of the illustration, mixing Art Deco with future concepts like flying objects. Everything with simple forms and excellent color choices this illustration truly deserved a feature here on Abduzeedo. Rutger is a designer and illustrator from Amsterdam, Netherlands. For more information check out his website at http://www.gwer.nl/
Art Deco Inspiration
Art deco has to be one of my favorite design styles, mostly because of the geometric and simple forms and the sort of motion that is created. This style had a huge influence in architecture being visible in some of the most iconic buildings in major cities like New York. As I am working on some new ideas for Abduzeedo artwork I decided to share some images that inspired me. Art Deco is an influential visual arts design style that first appeared in France after World War I, flourishing internationally in the 1920s, 1930s, and 1940s before its popularity waned after World War II. It is an eclectic style that combines traditional craft motifs with Machine Age imagery and materials. The style is often characterized by rich colors, bold geometric shapes, and lavish ornamentation.
Art Deco Inspired Illustrations by Mads Berg
After all these years posting about things that inspire me in terms of design and digital arts, I have to say, simple illustrations with art deco influence are the ones that really blow me away. Mads Berg seems to be mastering this technique with a set of beautiful artworks. Mads Berg is a designer working withn the fields of illustration are Posters, Brand Illustrations, Key Visuals, Editorial Illustrations, Cover Art, Murals. He graduated from the Danish Design School in 2001, and since then, He's been working independently as an illustrator. Club posters Art Deco, or Deco, is an influential visual arts design style which first appeared in France during the 1920s, flourished internationally during the 30s and 40s, then waned in the post-World War II era. It is an eclectic style that combines traditional craft motifs with Machine Age imagery and materials. The style is often characterized by rich colors, bold geometric shapes, and lavish ornamentation. Bornholm 13 poster and cover Hansens Posters 2013 Fjällraven posters SHOP Cover - Stuttgart Pilluarit poster A38 posters Franks Originale Coca Cola - The Movies For more information visit http://www.madsberg.dk/
The Great Gatsby Art Deco Style in Illustrator and Photoshop
Movie posters are always a great source of inspiration, movies area always about periods of times, sometimes it's in the future, others in the past. Some are really good at representing some art styles. That's the case of the new movie called The Great Gatsby. It's heavly inspired by the Art Deco movement and it's simply beautiful. It's so cool that we had to try to do that in Photoshop and share in a tutorial. So for this tutorial we will create a Art Deco image based on the poster of The Great Gatsby movie. We will use Adobe Illustrator and Photoshop to create the whole thing. The process is not difficult but it's very time consuming. Another thing to notices, is that there's no specific rules but to keep the square angles. Step 1 In Illustrator, create a new document. Then with the Line Segment Tool (/) or the Pen Tool (P) start creating some basic lines using squared angles. To do that hold the Shift tool in Illustrator when adding the lines. Step 2 Keep adding more lines. The goal here is to create one half of the image, the one one will be just a copy of it flipped horizontally. Step 3 Play with different stroke weights and also use the Pathfinder tool to cut things. It's important to keep the lines straight and with different stroke weights. Step 4 Keep adding more lines, there's no rules, just make sure you connect the lines so they have a nice flow. Step 5 Duplicate the circles created in the Step 3, here is important to have the full canvas for reference, in our case the circles are in the center of the design. Step 6 Add 3 thicker lines like the image below. Step 7 Now let's add the area for the text. Start with the Rectangle Tool (M), then cut it in the middle so you have just half of it. Also make sure that the circle in the center is in front of the rectangle. Step 8 Add a square and rotate it 45º, position it on the left of the center rectangle. Step 9 With the Pathfinder Tool, use Unite to merge both to create one object only. Step 10 Kee adding more lines, always making sure they connect to one another in some way. Step 11 Duplicate the top lefft and flip it vertically, then connect the lines like the image below. Step 12 Start creating the bottom part, first with the thicker lines for reference. Step 13 Then add the thinner ones. Step 14 Once you finish half of the design select all layers and duplicate it, then flip it vertically. Connect the lines ans make sure that it's center aligned. Step 15 The last part in Illustrator is the text part, use the poster of The Great Gatsby for reference and create the text you want. The Art Deco style for the text is quite simple, it's basic a think line next ot a thinner one. Step 16 Now in Photoshop, let's import the objects created in Illustrator. The first thing to do is copy all lines and paste them in Illustrator. Note that I didn't copy the text. Also copy just the thicker lines and paste them in a separate layer, it's important for the next steps. Step 17 Let's apply some layer styles. In Illustrator we used just black and white, so the first thing to do here is use a nice yellow/orange for the color overlay (#ffba00). That will be our gold texture. Then select Inner Shadow and use the values below. Step 18 Select Inner Glow and use the values below. Step 19 Select Drop Shadow and use the values below. Drop Shadow will start giving the depth we want. Remember, you will apply the same layer styles to both layers, one with all lines and the other one on top of it, just with the thick lines. The one with the thick lines will have the shadows visible on top of the other. Step 20 Here will be the design you will have in Photoshop. Note that the background is black and not white. Step 21 Add a layer on top of the others. Group this layer into a folder and change the Blend Mode to Color Dodge. Select the layer inside the folder and then with the Brush Tool (B) and a very soft brush, start painting with the white at 10% on the areas you want to create a highlight. Step 22 Add another layer and group it into layer. Change the Blend Mode of the folder to Linear Burn. Select the layer inside the folder and then with the Brush Tool (B) and a very soft brush, start painting with black at 20% on the areas you want to make them darker and sort of on the second plane. Also use the Lasso Tool (L) to mask some areas to create shadow effects like (1, 2, 3, 4 and 5). Step 23 Add a new layer and fill it with white. Then go to Filter>Noise>Add Noise. Use 80% for the Amount. Make sure you have black and white for the background and foreground color. Then go to Filter>Blur>Motion Blur. Use 0º for the Angle and 120 pixels for the Distance. Step 24 Change the Blend Mode to Multiply. Step 25 Add the text, copy from Illustrator and paste it in Photoshop. Use the same layer style but use a gradient from white to medium grey in the center. The idea is to make the line as gold and the text as silver. Conclusion Select all layers and duplicate them. With the new copies selected merge them into a new layer, then go to Filter>Blur>Gaussian Blur. Use 10 pixels for the Radius. After that change the Blend Mode to Overlay at 70% Opacity. Duplicate this layer and change the Blend Mode to Screen at 70% Opacity, then duplicate it again and go to Layer>Layer Mask>Reveal All. Select the thumb of the mask and go to FIlter>Render>Clouds. That way we will use the clouds to mask the layer and make it less uniform. Our design is pretty much done, now it's up to you to improve upon it, there are a lot more to be done so I hope you have fun. A Merry Christmas and Happy New Year. Download Photoshop file Click here to download the Photoshop file used for this tutorial
Design Movements - Art Deco Inspiration
Art Deco is one of the greatest design movements of all time. It has been a refference of style for a long time, but most people don't realize that Art Deco can be found in most places. From Brazil do the Czech Republic, from Architecture to movies, it's found in places that you probably don't even imagine. When you were a kid, and use to watch those Disney cartoons, you were probably already being surrounded by it. When you walk down the streets of the capital of the world, NY, you are living and breathing true design history. That's how big Art Deco is. So, if you didn't know it yet, get in touch with it!! May this fantastic design movement inspire you as much as any other art. Hope you all like it. Architecture Mario Quintana's House of Culture - Porto Alegre / Brazil Mario Quintana's House of Culture - Porto Alegre / Brazil Zoroastro Artiaga Museum - Goiânia / Brazil Goiânia / Brazil São Paulo / Brazil São Paulo / Brazil São Paulo / Brazil São Paulo / Brazil Prague / Czech Republic New Yorker Hotel - NY / USA Rockefeller Center - NY / USA Chrysler Building - NY / USA Breakwater Hotel - Miami / USA Catholic church - Marietta / USA Posters More references: Wikipedia article about Art Deco The Shadow (Movie, 2004) Octavine Illustration Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com