Behance, how often do you go on it? How many times a day? How many times a week? We love Behance here on Abduzeedo. It has been bringing so many new artists to our attention throughout the years and we can't help to recognize its true purpose to the platform. What also brought us to our attention is this campaign concept by Vlad Likh on: "What if Behance did some massive campaign/advertising to promote their brand? What it would look like?". Let's take a look! Behance is a place that enables people to unleash their creativity. Why not use the service logo "Bē" to express this idea for communication purposes? Video About Vlad Likh Vlad is an Art Director/Designer from Triangle/Cross Collective based in Moscow, Russian Federation. He focus his work into identity, web, motion, advertising campaign, strategy & other fields of brand creation. More on the project via Behance.
Behance has been a source of inspiration on the web for the past 8 years, I remember when they first started back in 2007 and it's amazing to see how important it became to the design community. That's also one of the reasons that Adobe acquired them. Today we won't talk about web but Behance's first book, the Super-Modified: The Behance Book of Creative Work. I got this book a couple of weeks ago and it's simply amazing. I spent hours flipping through the pages of pure inspiration. It's a great book to any designer's library. About the book Presenting a tightly curated collection of cutting-edge creative work from all over the world, Super-Modified: The Behance Book of Creative Work takes you inside the trends driving today’s most exciting art and design creations. Founded in 2006, Behance is the world’s largest creative network, where millions of people showcase and discover creative work. While it can take years for new creative trends to be identified and then showcased in museum exhibitions, Behance takes the pulse of the creative world everyday. Creatives upload a constant stream of incredible work, and our crack team of curators sifts through it—cherry-picking the most original and leading-edge projects to be featured. For its first-ever book, Behance’s curatorial team presents an insider’s look at new directions in art and design work from a global perspective. The book is organized into 18 chapters encapsulating emergent themes that riff on the idea of “super-modified” creative work. From innovative approaches to traditional crafts to wildly unexpected uses of new technologies, classical approaches to art and design are being subverted, blurred, and reinvented by today’s crop of emerging creatives. Super-Modified looks at how a humble material like felt is being remixed in office spaces, character designs, and furniture; how computer algorithms are being used to generate infinitudes of breathtaking abstract shapes; how a focus on recycled design is making everything from discarded aluminum cans to shipping containers fair game for reinvention; and how the grand, cinematic visions of traditional architecture are finding their way into interior spaces. And that’s just a tiny sampling of the creative themes profiled within. From graphic design to photography to fashion to architecture to illustration, and beyond, Super-Modified surveys the landscape of global creativity and delivers up a directional perspective on what’s coming next. The first-ever art & design book to source content exclusively from the Behance community, Super-Modified presents a bleeding-edge look at the trends driving today’s most exciting creative work. Custom-curated by the Behance team, the book includes 288 pages of incredible creative work spanning graphic design, photography, fashion, architecture, illustration, and much more.
We are huge fans of Behance and the amazing work that Scott Belsky and his team have done in creating a design driven community with simply the best designers and digital artists out there with profiles showcasing their work. Behance is a great source of inspiration for us here at Abduzeedo and we are really promote some of the new Behance features like Statistics and Appreciation Stream. Launch Of "Appreciation Streams" - The Creative Community Can Now Curate Itself Creatives can now track who "appreciates" their work, as well as browse the "Appreciation Streams" of other members of the network. By leveraging the data and curation of millions of people, this new feature helps Behance members and visitors discover the latest (and trending) published projects by creatives around the world. Announcing "Creative Portfolio Analytics" - Tracking Your Portfolio Stats Across Many Sites, In One Central Place With our new Analytics Dashboard, users can track how their portfolios are performing on Behance.net and across the web on sites like LinkedIn, AdWeek.com, their own personal portfolio sites powered by ProSite.com, as well as 20+ other creative networks powered by Behance. For more information visit http://behance.net and start using these new features right now.