articles on

Brand Identity for Loupedeck by BOND Creative Agency

Brand Identity for Loupedeck by BOND Creative Agency

There's something about brand identity projects that have a dark theme. I know that it might be personal preference but black business cards or stationary definitely adds an elegant/upscale look. The Loupedeck work done by BOND Creative Agency is a great example of that. Loupedeck is a photo editing console for Adobe Lightroom. Bond created the identity and website for the start-up to help build their business. Bond’s agile and efficient process for identity and web creation allowed Loupedeck to quickly launch their product to the market. The public website features e.g. a blog, video tutorials and a support page, ensuring that visitors get all the information they need about the product. The webshop was built as a custom reusable WordPress plugin that’s based on React, Redux & Shopify SDK. This solution makes it possible to turn any WordPress page into a lightweight Shopify Store with a few clicks. Check out the website: loupedeck.com Photography: Kaapo Kamu Brand Identity

Behind the Art Direction & Brand Identity of Blade Runner 2049

Behind the Art Direction & Brand Identity of Blade Runner 2049

Seriously bummed that the movie Blade Runner 2049 didn't perform well as expected. With a settlement of a high score from most well-known movie blogs and critics out there but still wasn't enough. On the other hand, I was always intrigued by the team who collaborated on the art direction & whole brand identity; behind such a great movie and at this scale as well. We are taking a look at Stanley Sun and his team over at Concept Arts Studios. Stanley Sun is working at Concept Arts Studios as their Senior Art Director. You should definitely check out his Behance for more movie projects like Dunkirk, Kong: Skull Island and more. Over the past 16 months we designed the movie logo, directed photoshoot concepts, and spent countless hours in Photoshop creating keyarts for marketing. Ranging from print materials like magazines and movie posters to digital/social sharable contents like Penn Station motion wall takeover and Snapchat. Hope you like it! More Links Learn more about Stanley Sun via Behance Learn more about Concept Arts Studios    

Elegant Brand Identity for the Fashion Brand SOIA

Elegant Brand Identity for the Fashion Brand SOIA

Nere Oria is a graphic designer from Deba, Spain with a very strong portfolio in visual and brand identity. I was quite surprise to see the projects she shared on her Behance profile. There's not a lot of information about them but the images speak for themselves. For the SOIA project I love how Nere explored a simple color and make the whole system work fine with it. I also have to say that the business card sometimes looks almost impossible to read. That aside, the minimal look and the elegance work quite well for a handmade fashion company.  Check out after the break the SOIA brand identity project including collaterals and other unique and beautiful applications. For more information make sure to check out Nere's Behance page at https://www.behance.net/nereoria Brand Identity

Brand Identity: New York Women's Surf Film Festival

Brand Identity: New York Women's Surf Film Festival

Honoured to be sharing this brand identity project for the New York Women's Surf Film Festival. Into their 5th annual festival, their goal is to celebrate the filmmakers and female wave riders who live to surf, highlight their sense of adventure, connection to the ocean and more. Designed by Shanti Sparrow, it was greatly inspired by the movie by its aesthetics, also we can witness the work from Sarah Lee that we've featured in the past on ABDZ for her underwater photography. Get inspired! Shanti Sparrow is an Australian-based designer, illustrator and dreamer living and creating in New York, USA. Love the fact that Shanti would work on projects for not-for-profit clients that create awareness and raise funds for important humanitarian, environmental and research-based causes. The branding design for the 5th annual film festival was influenced by iconic retro surf culture and the nuanced aesthetics of contemporary film. Product Gallery   Credits Underwater Photography by Sarah Lee Event Photo by Dennis Cahlo More Links Learn more about Shanti Sparrow at shantisparrow.com Follow Shanti Sparrow on Behance

kati forner design

Kati Forner Design's Beautifully Minimal Branding for H.Smith

We're starting the week off with some beautiful blush-toned branding work from Kati Forner Design, a full service creative studio based in sunny Los Angeles. Kati was tasked with a comprehensive brand identity for H.Smith, a luxury, fashion-forward boutique with a discerning clientele. The sophisticated, feminine and perfectly minimal work is comprised of textural papers, hand painted patterns, gold foils and blind embosses creating an elevated brand voice. We are particularly smitten with the soft color palette lending just the right elegance to the overall look and feel.   

Illustration & Brand Identity: Brand Refresh for Mutual Attraction

Illustration & Brand Identity: Brand Refresh for Mutual Attraction

About a week ago, we've featured the latest work from Radim Malinic with the branding project for Inhere. This week, he is back again but with a project in collaboration with Bristol-based Craig Minchington. It's a refresh that involves brand identity and illustration for Mutual Attraction. A dating agency and matchmaking service that needed some love to share their expertise for everyone in the name of love. Radim and Craig both have similar skills but for this project, Radim was in charge of the creative direction & design. And Craig was behind the 3D modelling, I am digging the overall project especially where you can clearly see the style from both designers. Collaboration work between Radim Malinic, a freelance creative director, graphic designer and speaker from London and with Craig Minchington who is also in the same field but based in Bristol, UK. They have worked together on several projects including the Harnham Salary Guide (2016) featured on ABDZ. Mutual Attraction is a London dating agency and matchmaking service. Mutual Attraction is all about meeting people face to face, in the flesh and stepping away from the screen. Dating in the real world, with real people, looking for real love. Refreshingly simple yet effective. Project Gallery   Credits Creative direction and design: Radim Malinic / Brand Nu 3d modelling: Craig Minchington / Adora Attack More Links Learn more about Radim Malinic at brandnu.co.uk Learn more about Craig Minchington at adoraattack.com

Brand Identity & Graphic Design: First Edition of Synergy Event

Brand Identity & Graphic Design: First Edition of Synergy Event

We are taking a look at this prestigious brand identity and graphic design for the first edition of the Synergy event. Designed by Portugal-based Pedro Matos, the event took place at the recently recovered Vidago Palace Hotel. I love how Pedro used inspiration from the actual event location where he mentioned that the skylight drew his attention. That's just the best when you can get this kind of inspiration and Pedro took a joy to share some of his progress as well. Please enjoy! Pedro Matos is a senior designer based in Braga, Portugal. Focusing his work in graphic design, branding, and creative direction; you should follow his delightful portfolio via Behance. First edition of Synergy, an event that gathers the most significant business partners of Primavera, in a two-day event. This edition took place in the recently recovered Vidago Palace Hotel, a jewel from the Art Nouveau period, in Portugal. Project Gallery   Credits Client: Primavera BSS Studio: Pi Creative Studio Creative Direction and Design: Pedro Matos Photography: Pedro Matos More Links Learn more about Pedro Matos via Behance

Brand Identity and Art Direction for LoTA

Brand Identity and Art Direction for LoTA

LoTA is a brand identity and art direction project created and shared by Ronnie Alley. The design is simple and very elegant, with bold typography and excellent editorial design. I particularly love the gradients, which Ronnie says it represent the variety of colors available in hair color and makeup. The way the headlines overlap the images is awesome very stylish and works quite well here.  The color palette is a reflective of the variety of colors available in hair color and makeup todayLooks of Tela Ann, or LoTA, is a hair studio owned an operated by Tela Charfaurous and located in downtown Wilimington, NC. Tela wanted the brand identity to be as fun and friendly as her lively personality. The color palette is a reflective of the variety of colors available in hair color and makeup today; and the use of the gradient was chosen to represent the blending effect that occurs when applying makeup. Brand Identity Ronnie Alley is an in-house graphic designer for an architecture firm in Philadelphia, as well as a freelance designer in my spare time. For more information make sure to check out: http://ronniealleydesign.com/

 Brand Identity Love: Snob Hôtel Paris

Brand Identity Love: Snob Hôtel Paris

We're looking to book our next trip to Paris after discovering this beautiful art deco inspired brand identity for the crisply named Snob Hôtel located in the center of the city of light. Buenos Aires-based branding studio Asís can be credited for this elegant body of work and we couldn't be more delighted with the result. The branding for the Snob Hôtel was conjured up to match the bourgeois quarters paying homage to the Parisienne lady and her 'chic and chilled' demeanor. The theme of greenery pulls through in much of the brand identity drafting off of the hotels desire to bring a bit of nature and authenticity into the space. Enormous brass lamps adorn the walls of the lobby while an antique desk serves as the reception welcoming guests into a warm and mellow atmosphere all of which inspired this spot-on brand identity.  "More than anything, this hotel is an ode to the essence of the Parisienne lady: well born, and of course, the epitome of good taste, no matter what the situation."  

Stunning Brand Identity and Packaging Design for Riley®

Stunning Brand Identity and Packaging Design for Riley®

Riley® is a brand identity, packaging and art direction project created and shared by Panos Tsakiris on his Behance profile. I had to feature this project because it's simply awesome. I love the simplicity and how modern it looks with a simple black and white theme. The bottles are my favorite but make sure to check out the whole process that Panos was kind enough to share with all of us on his Behance page. The brief 'Create a brand for the Riley brothers’ drink. You’ll need to consider everything, from the branding strategy to the design to the packaging.' Riley&Riley Ltd. sell a drink that promises to prevent hangovers – it’s a mix of vitamins, rehydration salts, amino acids that break down toxins, caffeine and one secret ingredient. The company was founded by two brothers from Yorkshire – Tom and James Riley. They moved to London after graduating, set up their company and started manufacturing the drink.  The approach The main inspiration for this project was the effect alcohol has on the brain and consequently the eyesight. The typeface and graphic elements were created based on this very idea. The process The name of the drink (20/20) is placed partially on the front and on the back of the bottle label. The more the user consumes the more visible the logo gets. When the amount reaches the lowest point, the logo gets clear -this subsequently means the user has absorbed all the required ingredients. The most important thing anyone should do to avoid next day's hangover is to rehydrate. That is the reason why 20/20 logo has been placed near the bottom rather than the middle or top of the bottle. The user is 'forced' to drink in order to rehydrate. The result A system of clever graphic elements is designed in order to support a bold, fresh and elegant brand launch for the Riley brothers. ‘Alcohol slows the pace of communication between neurotransmitters in the brain. The delay in communication between the brain and the eyes means that they are not able to function effectively which weakens the eye muscle coordination. This is what causes distorted or double vision.’ Brand identity and packaging design Riley® Co-founders: Tom Riley & James Riley Strategy, Design, Art Direction: Panos Tsakiris Type: Competition Project Duration: One month

Delicious Brand Identity and Packaging: Utopick Chocolate Bars

Delicious Brand Identity and Packaging: Utopick Chocolate Bars

If you happen to have a sweet tooth you may have noticed that chocolate bars are having a moment in the world of packaging design poising themselves as the perfect creative canvas for creative folk to have some fun when it comes to brand identity. It's a known fact that packaging has a true impact on how we discern taste and we're already salivating over the work by multidisciplinary design studio Lavernia & Cienfuegos for Utopick Chocolates. Brand Identity Paco Llopis is a Master Chocolatier. An ingenious Craftsman constantly searching for new discoveries in flavors, textures and filling techniques in the world of “bean-to-bar” chocolate making - an artisanal craft produced entirely under the makers control, in this case, using selected cocoa pods bought directly from local producers in Colombia and other Latin American countries. Llopis took his challenge of mustering a brand identity and packaging design that effectively conveys invention and creativity to the experts at Lavernia & Cienfuegos. The chocolate bars themselves were so beautiful so the "party needed to match the invite" from a brand identity standpoint. He already had a name for his product, Utopick: (a reference perhaps to the creators desire for unattainable perfection and, at the same time, a play on words “you to pick”). He also had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century. Engaged in the task of how to package the beautiful bars themselves, Lavernia & Cienfuegos transformed the symbol into an origami boat, a moment that marked the birth of their solution. Utopick package their batches by hand a unique way of folding the paper to wrap the bars was born. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation. In an effort to make each bar feel personal to its owner, the paper folds to create two triangles on the front of the design, each with their own color and texture. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched, a clutch design attribute catering to the closet chocoholics.  The end result, chocolate bars almost too beautiful to eat. Bon Appetit! 

Moon Dream Recording Brand Identity

Brand Identity for Moon Dream Recording

Moon Dream Recording is a brand identity and graphic design project created and shared by Erik Musin and Timofey Popandopulo. The brand identity has very nice and simple look but with some very 80s applications. Below you can see a bit more behind the process with some descriptions and a multi-media set o applications like audio and video. Enough talk, check out after the break. Project description Launched to provide its artists with a platform in which they have absolute control over their creations. “Moon Dream” is more than a label, a collective of artists with a parallel vision of becoming something larger than life, something bigger and more powerful than one could imagine. Bold and imperfect.Like the moon, intriguing to the eye, and seductive to the human mind, Moon Dream is here to shepherd greatness. Label: Moon Dream Recordings Location: New York City Established: 2017 Website: MoonDreamRecordings.com  Genres: HIP HOP/R&B and POP   Founder: Xion Brand Identity Erik Musin is a a freelance graphic designer based in Saint-Petersburg ( Russia ).  Focused on illustration, lettering, logos , branding. For more information check out: https://erikmusin.com https://www.instagram.com/erikmusinstudio/

Brand Identity Au Sommet Place Ville-Marie

Brand Identity Au Sommet Place Ville-Marie

We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown. For this case, there is a mixture of visual identity and graphic design of this iconic monument of Montreal that was built in 1958 by I.M. Pei & Partners. Place Ville-Marie recently launched and promoted its new 360˚rooftop experience and this is what we are now exploring. Sid Lee is a big creative firm with offices in Montreal, New York, Paris, Los Angeles and Toronto alongside with a team of 600 professionals. Collaborating in different fields of design from branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. Based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material. Photo Gallery Credits Creative Direction - Marie-Élaine Benoît Art Direction - Olivier Valiquette Designer - Alice Ware Photography - Thanh Pham More Links Check out Sid Lee Site: sidlee.com Follow Sid Lee on Behance

Graphic Design and Brand Identity for MIX Studio

Graphic Design and Brand Identity for MIX Studio

MIX Studio is a graphic design and brand identity project created and shared by Mélanie & Nicolas Zentne on their Behance profile. MIX STUDIO is a multidisciplinary sportsclub offering yoga, TRX, barre and spinning classes. In my opinion they did a great job on this brand, it express a lot of movement with the lines. The applications are also quite inspiring. Check out in the comps below. Mélanie & Nicolas Zentner  run Enzed, a design consultancy based in Lausanne, Switzerland and specializes in print, corporate, cultural and editorial design. For more information make sure to check out http://www.enzed.ch/ Graphic design and brand identity

Brand Identity and Product Packaging for Autistic Art

Brand Identity and Product Packaging for Autistic Art

We are looking at a brand identity project by Laszlo Polgar and team for the Mosoly Otthon Foundation. Together, they went through the process to create a logo and packaging work on products that would have been on sale in profits on the non-profit organization. What I liked a lot about this project is the use of drawings made by the autistic people and branded through the identity and products. It creates quite a personal touch that is hard to go unnoticed. Behind this project, we have a team and art director Laszlo Polgar who worked on this for a good foundation named: Mosoly Otthon Foundation that supports autistic children and grown-ups alike, among others by organizing regular drawing activities for them. More information about Mosoly Otthon Foundation. Our task was to create an identity for Autistic Art, a design brand of Mosoly Otthon Foundation. The foundation supports autistic children and gown-ups alike, among others by organizing regular drawing activities for them – and sells products that feature artworks created during these classes. Photo Gallery   Credits Creative Director: Falvay Laszlo Copywriters: Sos Dora, Tamas Simonyi, Bence Judak Art Director: Laszlo Polgar Project Manager: Zsofia Wagner, Katalin Giran More Links Make sure to follow Laslo on Behance

Brand Identity and Graphic Design for The Metropolitain Orchestra

Brand Identity and Graphic Design for The Metropolitain Orchestra

The byHAUS Studio shared a great brand identity and graphic design project on their Behance profile. It's the new identity for The Metropolitain Orchestra with Yannick Nézet-Séguin. They describe it as a rethought the identity by playing with contrasts and sensations. The new logo is a monogram composed of two letters: one anchored in modernity, the other in a classical tradition. Moreover, the perfect circle which replaces the letter O is exploited throughout a graphic design platform as a window where the music is expressed. A lyrical and opulent typographic game completes the identity system. Thus, OM proudly takes the place it deserves: an orchestra assumed, relevant, well of its time, but still and always resolutely classic - in their own words. The project is a great example of modernizing but still keeping it simple and elegant. You can see from the before and after that the circle from the original logo was preserved and became the O of Orchestre as they mentioned. Below we showcase a bit more of the project and some of its graphic design applications. Also make sure to check out the website at http://orchestremetropolitain.com Brand Identity and Graphic Design Before and after

TUTU MUNDO Brand Identity

TUTU MUNDO Brand Identity

I think the truly hardest challenge as a designer is to conceptualize your own logo/brand identity. It's an easy task to accomplish for a client/gig/project but to have the same treatment for yourself is totally a different game. We can't just be so sure about do we like or not, we basically just can't decide. Which is totally odd. Well, just to remedy to that, we'll love to share this stunning identity by Tugba Ozcan and her brand called: TUTU MUNDO. Hope you will enjoy! Tutu Mundo is my personal design brand that offers designs for branding, identity, advertising, packaging, print, apparel and more…, based in London, UK. About Tugba Ozcan Tugba is a Multi-disciplinary Graphic Designer & Illustrator currently based in London, UK. Focusing the work in creating designs for branding, identity, advertising, packaging, print, apparel, and more. We look forward to see more from her. More information about Tugba, check out her Behance.