articles on

Stunning Brand Identity and Packaging Design for Riley®

Stunning Brand Identity and Packaging Design for Riley®

Riley® is a brand identity, packaging and art direction project created and shared by Panos Tsakiris on his Behance profile. I had to feature this project because it's simply awesome. I love the simplicity and how modern it looks with a simple black and white theme. The bottles are my favorite but make sure to check out the whole process that Panos was kind enough to share with all of us on his Behance page. The brief 'Create a brand for the Riley brothers’ drink. You’ll need to consider everything, from the branding strategy to the design to the packaging.' Riley&Riley Ltd. sell a drink that promises to prevent hangovers – it’s a mix of vitamins, rehydration salts, amino acids that break down toxins, caffeine and one secret ingredient. The company was founded by two brothers from Yorkshire – Tom and James Riley. They moved to London after graduating, set up their company and started manufacturing the drink.  The approach The main inspiration for this project was the effect alcohol has on the brain and consequently the eyesight. The typeface and graphic elements were created based on this very idea. The process The name of the drink (20/20) is placed partially on the front and on the back of the bottle label. The more the user consumes the more visible the logo gets. When the amount reaches the lowest point, the logo gets clear -this subsequently means the user has absorbed all the required ingredients. The most important thing anyone should do to avoid next day's hangover is to rehydrate. That is the reason why 20/20 logo has been placed near the bottom rather than the middle or top of the bottle. The user is 'forced' to drink in order to rehydrate. The result A system of clever graphic elements is designed in order to support a bold, fresh and elegant brand launch for the Riley brothers. ‘Alcohol slows the pace of communication between neurotransmitters in the brain. The delay in communication between the brain and the eyes means that they are not able to function effectively which weakens the eye muscle coordination. This is what causes distorted or double vision.’ Brand identity and packaging design Riley® Co-founders: Tom Riley & James Riley Strategy, Design, Art Direction: Panos Tsakiris Type: Competition Project Duration: One month

Delicious Brand Identity and Packaging: Utopick Chocolate Bars

Delicious Brand Identity and Packaging: Utopick Chocolate Bars

If you happen to have a sweet tooth you may have noticed that chocolate bars are having a moment in the world of packaging design poising themselves as the perfect creative canvas for creative folk to have some fun when it comes to brand identity. It's a known fact that packaging has a true impact on how we discern taste and we're already salivating over the work by multidisciplinary design studio Lavernia & Cienfuegos for Utopick Chocolates. Brand Identity Paco Llopis is a Master Chocolatier. An ingenious Craftsman constantly searching for new discoveries in flavors, textures and filling techniques in the world of “bean-to-bar” chocolate making - an artisanal craft produced entirely under the makers control, in this case, using selected cocoa pods bought directly from local producers in Colombia and other Latin American countries. Llopis took his challenge of mustering a brand identity and packaging design that effectively conveys invention and creativity to the experts at Lavernia & Cienfuegos. The chocolate bars themselves were so beautiful so the "party needed to match the invite" from a brand identity standpoint. He already had a name for his product, Utopick: (a reference perhaps to the creators desire for unattainable perfection and, at the same time, a play on words “you to pick”). He also had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century. Engaged in the task of how to package the beautiful bars themselves, Lavernia & Cienfuegos transformed the symbol into an origami boat, a moment that marked the birth of their solution. Utopick package their batches by hand a unique way of folding the paper to wrap the bars was born. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation. In an effort to make each bar feel personal to its owner, the paper folds to create two triangles on the front of the design, each with their own color and texture. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched, a clutch design attribute catering to the closet chocoholics.  The end result, chocolate bars almost too beautiful to eat. Bon Appetit! 

Moon Dream Recording Brand Identity

Brand Identity for Moon Dream Recording

Moon Dream Recording is a brand identity and graphic design project created and shared by Erik Musin and Timofey Popandopulo. The brand identity has very nice and simple look but with some very 80s applications. Below you can see a bit more behind the process with some descriptions and a multi-media set o applications like audio and video. Enough talk, check out after the break. Project description Launched to provide its artists with a platform in which they have absolute control over their creations. “Moon Dream” is more than a label, a collective of artists with a parallel vision of becoming something larger than life, something bigger and more powerful than one could imagine. Bold and imperfect.Like the moon, intriguing to the eye, and seductive to the human mind, Moon Dream is here to shepherd greatness. Label: Moon Dream Recordings Location: New York City Established: 2017 Website: MoonDreamRecordings.com  Genres: HIP HOP/R&B and POP   Founder: Xion Brand Identity Erik Musin is a a freelance graphic designer based in Saint-Petersburg ( Russia ).  Focused on illustration, lettering, logos , branding. For more information check out: https://erikmusin.com https://www.instagram.com/erikmusinstudio/

Brand Identity Au Sommet Place Ville-Marie

Brand Identity Au Sommet Place Ville-Marie

We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown. For this case, there is a mixture of visual identity and graphic design of this iconic monument of Montreal that was built in 1958 by I.M. Pei & Partners. Place Ville-Marie recently launched and promoted its new 360˚rooftop experience and this is what we are now exploring. Sid Lee is a big creative firm with offices in Montreal, New York, Paris, Los Angeles and Toronto alongside with a team of 600 professionals. Collaborating in different fields of design from branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. Based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material. Photo Gallery Credits Creative Direction - Marie-Élaine Benoît Art Direction - Olivier Valiquette Designer - Alice Ware Photography - Thanh Pham More Links Check out Sid Lee Site: sidlee.com Follow Sid Lee on Behance

Graphic Design and Brand Identity for MIX Studio

Graphic Design and Brand Identity for MIX Studio

MIX Studio is a graphic design and brand identity project created and shared by Mélanie & Nicolas Zentne on their Behance profile. MIX STUDIO is a multidisciplinary sportsclub offering yoga, TRX, barre and spinning classes. In my opinion they did a great job on this brand, it express a lot of movement with the lines. The applications are also quite inspiring. Check out in the comps below. Mélanie & Nicolas Zentner  run Enzed, a design consultancy based in Lausanne, Switzerland and specializes in print, corporate, cultural and editorial design. For more information make sure to check out http://www.enzed.ch/ Graphic design and brand identity

Brand Identity and Product Packaging for Autistic Art

Brand Identity and Product Packaging for Autistic Art

We are looking at a brand identity project by Laszlo Polgar and team for the Mosoly Otthon Foundation. Together, they went through the process to create a logo and packaging work on products that would have been on sale in profits on the non-profit organization. What I liked a lot about this project is the use of drawings made by the autistic people and branded through the identity and products. It creates quite a personal touch that is hard to go unnoticed. Behind this project, we have a team and art director Laszlo Polgar who worked on this for a good foundation named: Mosoly Otthon Foundation that supports autistic children and grown-ups alike, among others by organizing regular drawing activities for them. More information about Mosoly Otthon Foundation. Our task was to create an identity for Autistic Art, a design brand of Mosoly Otthon Foundation. The foundation supports autistic children and gown-ups alike, among others by organizing regular drawing activities for them – and sells products that feature artworks created during these classes. Photo Gallery   Credits Creative Director: Falvay Laszlo Copywriters: Sos Dora, Tamas Simonyi, Bence Judak Art Director: Laszlo Polgar Project Manager: Zsofia Wagner, Katalin Giran More Links Make sure to follow Laslo on Behance

Brand Identity and Graphic Design for The Metropolitain Orchestra

Brand Identity and Graphic Design for The Metropolitain Orchestra

The byHAUS Studio shared a great brand identity and graphic design project on their Behance profile. It's the new identity for The Metropolitain Orchestra with Yannick Nézet-Séguin. They describe it as a rethought the identity by playing with contrasts and sensations. The new logo is a monogram composed of two letters: one anchored in modernity, the other in a classical tradition. Moreover, the perfect circle which replaces the letter O is exploited throughout a graphic design platform as a window where the music is expressed. A lyrical and opulent typographic game completes the identity system. Thus, OM proudly takes the place it deserves: an orchestra assumed, relevant, well of its time, but still and always resolutely classic - in their own words. The project is a great example of modernizing but still keeping it simple and elegant. You can see from the before and after that the circle from the original logo was preserved and became the O of Orchestre as they mentioned. Below we showcase a bit more of the project and some of its graphic design applications. Also make sure to check out the website at http://orchestremetropolitain.com Brand Identity and Graphic Design Before and after

TUTU MUNDO Brand Identity

TUTU MUNDO Brand Identity

I think the truly hardest challenge as a designer is to conceptualize your own logo/brand identity. It's an easy task to accomplish for a client/gig/project but to have the same treatment for yourself is totally a different game. We can't just be so sure about do we like or not, we basically just can't decide. Which is totally odd. Well, just to remedy to that, we'll love to share this stunning identity by Tugba Ozcan and her brand called: TUTU MUNDO. Hope you will enjoy! Tutu Mundo is my personal design brand that offers designs for branding, identity, advertising, packaging, print, apparel and more…, based in London, UK. About Tugba Ozcan Tugba is a Multi-disciplinary Graphic Designer & Illustrator currently based in London, UK. Focusing the work in creating designs for branding, identity, advertising, packaging, print, apparel, and more. We look forward to see more from her. More information about Tugba, check out her Behance.

The Hidden Sea

The Hidden Sea

Our good friend Jon Contino has been a long-time comer with always inspiring and great projects to share on Abduzeedo. Today we are sharing his work with The Hidden Sea where he was involved in everything from the brand’s identity, from lettering, illustration, and logo, including all the bottles, website, packaging and even a brand film. Art directed with Co Partnership to bring this stunning identity together, hope you will enjoy! Jon Contino has been collaborating with The Hidden Sea since the brand was born out of the ancient landscape of South Australia. Acting as the company’s Creative Director, Jon has concepted and designed everything for the brand’s identity, from lettering, illustration, and logo, including all the bottles, website, packaging and even a brand film.     About Jon Contino Jon is a busy creative director and also a master when it comes to pen and paper. He's also the founder and creative director at Contino Brand and also the co-founder, creative director over at CXXVI Clothing Company. For more information: http://joncontino.com and also check out http://satelliteoffice.tv .

Graphic Design Works by Jennifer Lucey-Brzoza

Graphic Design Works by Jennifer Lucey-Brzoza

We've been shifting a lot of UX/UI articles lately on Abduzeedo, not that is a bad thing but the industry is heading more towards the future of digital content and projects. At times, it's great to see what designers are doing in brand identity, typography and even illustration. We tend to forget that most of us are coming from a  Print background. Like the work from Jennifer Lucey-Brzoza that we are showcasing today. (adsbygoogle = window.adsbygoogle || []).push({}); About Jennifer Lucey-Brzoza Jennifer is a self-taught designer currently based in Boston, USA. She's now working as the creative director over at Oat. A studio where she spent most of her day that specializes in Brand Identity, Lettering, Logotype, Packaging, Illustration and more. For more information: http://oattt.com/index.html

Adobe Creative Suite Identity by Tolleson Design

Adobe Creative Suite Identity by Tolleson Design

This is an awesome example of creative thinking! Tolleson Design, a company based in San Francisco collaborated with Adobe to create some beautiful imagery for the launch of Adobe CC. Check it out! When Adobe launched CS6, it embraced a web-based delivery model to expand access to its Creative Suite. In our fifth CS collaboration, Tolleson and Adobe prepared for the launch of Adobe CC, the first release to completely shed packaging and establish a permanent home in the cloud. These are only a few examples of the works created! For more Tolleson Design's work, please visit their portfolio at Behance. I hope you enjoy these! Cheers. ;) Flash Flash is the staging ground for creating and presenting interactive content, where technical design and the theatrics of visual animation align. InDesign InDesign orchestrates the interplay between color, page and type to create harmonious compositions for publication. After Effects After Effects layers color and dimension, imparting an emotional quality to imagery and motion graphics. Premiere Premiere unveils the process of storytelling and filmmaking as they give way to cinematic expression. Photoshop Photoshop channels the imagination, blurring the line between the actual and the illusionary.

The Work of Bratus

The Work of Bratus

Bratus is an agency that specializes in Brand Identity, Print Communications, Digital Art and more. Located in Ho Chi Minh City, Vietnam, Bratus had their work recognized on blogs including ours and also worked with brands like Incentex, Elle Magazine and Honda just to name a few. Check them out! We are driven by our core philosophy of ‘intelligent design, exceptionally made’. Put simply, it is clever thinking made real, with an emphasis on quality, detail and a careful consideration for the way we do it. All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus All Rights by Bratus Links More info about Bratus: http://bratus.co Follow Bratus on Dribbble: https://dribbble.com/bratus

Brand Identity Works by Veronique Lafortune

Brand Identity Works by Veronique Lafortune

Veronique Lafortune is a graphic designer currently based in Montreal, Qc, Canada. She is mainly focusing and pursuing her skills in branding, graphic design of course and typography. Most of her work is clean and simple, but the concepts and attention to details are pretty well-thought-out. Give it a look! All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune All Rights by Veronique Lafortune Links More info about Veronique Lafortune: https://www.behance.net/veroml

Sumber Waras Branding & Identity by Yohanes Raymond

Sumber Waras Branding & Identity by Yohanes Raymond

Yohanes Raymond (YR Studio) is an independent graphic design and creative studio based in Indonesia. They specialized in logos and stationery design and today we are featuring their branding & identity design for a traditional chinese medicine company called: Sumber Waras.For more information about Yohanes Raymond, you can check out his website at YR-Studio.com and give it a like on Facebook.DescriptionSumber Waras is traditional Chinese medicine shop in Indonesia. Drug treatment system using traditional ingredients and formulated from herbs that are taken directly from China. Sumber Waras build from the time of the 19th century. Concept Branding & Visual Identity in brand sources Sane is inspired by the time stamp china dynasty Ming, and using ginseng as a symbol of health, strength. And ginseng also known as plant capable of generating stamina. The impression we want presented in branding Traditional Chinese Medicine is more toward the modern with the classic concept of merging china. The use of ornamental china asia adds branding concept in the presentation Sumber Waras.All Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes RaymondAll Rights to Yohanes Raymond

Corporate and Brand Identity: Taiama by Roger Oddone

Corporate and brand identity is much more than just graphics, it's all about the strategy and image a company wants to express to their audience. Creating this type of work requires knowledge on an array of design subjects including, color theory, typography, form and materials. For this post I would like to feature the work of a great friend of mine, Roger Oddone. It's the brand identity for a business called Taiama. Roger says that Taiama is the name of a bird that flies low over the water surface with the lower part of the beak skimming the water foraging for fish. The shapes and colors of the bird served as inspiration for the stylized symbol of Taiama. The typeface was based on circular forms that follow the same visual language of the symbol. About Roger Oddone Roger is a branding and graphic design based in San Francisco, California. He is Senior Graphic Designer at Google in Mountain View. His work has been featured in magazines around the world and also he is one of the top Behance users in Branding. For more information about Roger visit his Web site at http://www.rogeroddone.com.br/

Branding Inspiration by Roger Oddone

Roger Oddone is a designer from São Paulo, Brasil specialized in branding identities. Roger Oddone is also the name of his design studio focused on corporate and brand indentity. In collaboration with several partners they also offer brand strategy, naming, package and web design services. For more information about Roger Oddoe work visit http://www.rogeroddone.com.br/ Corporate and brand identity Taiama Corporate and brand identity SDP Corporate and brand identity Recife/Olinda Corporate and brand identity Grupo Athiva Corporate and brand identity Szuster Corporate and brand identity Zap Corporate and brand identity Amova Brand identity Roger Oddone