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SickKids VS: Undeniable Campaign

SickKids VS: Undeniable Campaign

I would like to share something that is close to our hearts, the thought of having sick kids as being parents, siblings, friends and anybody around. You couldn’t help that it will touch you somehow. I’ve been lucky to never have been through this process but I would imagine that will be hard to everyone. There’s something more about getting that latest tech and it’s being lucky to be healthy and living. On that note, we’ll love to share this strong and solid ad campaign for the Sick Kids Foundation. Take the time to watch that video, it’s a very powerful message to share. This campaign was made possible with the mightly folks from Cossette and to me it’s one of the best ad campaigns I’ve seen this year. Hope you will enjoy! At SickKids, we’re not on the sidelines, we’re on the front line. Taking the fight to the greatest challenges in child health. And we are winning. Watch the Video  Credits  Client: The Hospital for Sick Children Agency: Cossette Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Agency Producer: Dena Thompson Production House: Skin & Bones Editing House: Skin & Bones Animation: The Mill NYC More information and please donate: http://www.sickkidsfoundation.com.

Levi's Orange Tab Pays Homage to the 70s

Levi's Orange Tab Pays Homage to the 70s

I just returned from a weekend celebrating the revival of Levi's Vintage Clothing's Orange Tab Collection. I remember nabbing a pair of my dad's Orange Tab's and making them my own back in high school. They were without a doubt my favorite jeans at the time. To pay tribute to this family of true American classics from the 70s and to maintain every bit of authenticity of the decade in which the collection was born, a launch event in the form of a one day music festival high up in the hills of Topanga Canyon was the place to be. The team behind the project put together a series of promotional items to bring us back to this amazing day in time. My favorite elements, listening to KLVC radio , the real life radio station created in support of the launch and flipping thru Zipper Magazine, a faux printed music magazine . Zipper Mag doesn't miss a beat in taking the reader back to the spirit of the 70s page after page. Check out a peek inside Orange Tab's Zipper Mag along with a collection of cool magazine covers from one of the most influential decades in music and culture.

Sound Design: Move To The Beat

Coca-Cola launched its marketing campaign for the London 2012 Olympics The campaign introducing British music producer Mark Ronson as the creative linchpin of a global effort called "Move to the Beat" that will bring together music, youth and sport. Mr. Ronson has been travelling around the world, working closely with five athletes to record them in training and pick up sounds to use in the new track. The song, still unnamed, will be released in March 2012. The advertising agency SomeSuch & Co filmed the entire process as a documentary, this two-minute trailer will air on TV this week's on BRIT Music Awards. Coke Olympics, 'Beat 2012 Documentary Trailer' from Somesuch & Co. on Vimeo. Coke Olympics, 'Move To The Beat TVC' from Somesuch & Co. on Vimeo. The Coca-Cola Move to the Beat campaign was officially launched at an exclusive media preview of the campaign concept against the backdrop of the Olympic Stadium. The Move to the Beat campaign is the latest initiative in Coca-Cola's 84 year association with the Olympic Games which dates back to the 1928 Amsterdam Olympic Games. This was the first making of Coca Cola to launch the campaign within the Olympic stadium:

Super Creative Ad Campaigns by Lorenzo Vitturi

In the world of Advertising creativity is everything and Lorenzo Vitturi sure knows how to pull it off. Born in Venice, Italy, Lorenzo is a photographer/designer with a lot of experience and an amazing portifolio. Check out what and how he gets done. For more from Lorenzo Vitturi visit www.lorenzovitturi.com Freddy Olympics Print campaign for Freddy the official sponsor of the Italian Team at the Olympic Games in Beijing Big Bang Theatre Palladium theatre print campaign MeltinPot Print Campaign and Catalogue

Beautiful Photos from Arezzo's Campaigns

Arezzo is a famous shoes and accessories brand here in Brazil, and their campaigns are really awesome. The photographs are always beautifully produced, very creative and sometimes a bit surreal. This way we are always waiting for their next campaign, to see more of their great work. Arezzo always work with famous Brazilian actresses to make the campaigns look even more local. Their campaigns are all over the place: magazines, outdoors, the web... and for sure they get a lot of attention. The images are really eye catching, check it out! I really like all of Arezzo's campaigns, and this weekend, after seeing the last campaign in a magazine, I decided to put this selection together to show you what I think are great and inspiring photographies. And the shoes and accessories are also very inspiring, of course. At least for the female audience. ;) In case you want to read more about Arezzo, check out their website. I'm pretty sure you will also like the images. Enjoy! :) Arezzo Summer 2010 - Photos by Gui Paganini Katiuscia Canoro, Marisa Orth, Andréa Beltrão, Regina Casé, Fernanda Torres, Maria Paula Arezzo Pre Summer 2010 - Photos by Gui Paganini Juliana Paes and Cleo Pires Arezzo Fall 2009 - Photos by Gui Paganini Juliana Paes Arezzo Summer 2009 - Photos by Gui Paganini Claudia Raia, Mariana Ximenes and Patrícia Pillar Other Campaigns Mariana Ximenes Taís Araújo Alinne Moraes Alessandra Negrini

10 Awesome Ad Campaigns

If you looking for a good inspiration with a mix of good design, a lot of creativity and great digital art skills. You will definitely find a bit of everything on these awesome ad campaigns, creating ads today it's a great challenge, because the designer is not only advertising a product but his own work as well, and these guys sure did a great job on both sides. For more visit www.advertography.com Lee by: www.troytcoburn.com Perri Alley by: www.sharadhaksar.com Smirnoff by: Robin Broadbent MINI by: www.davidstewwwart.com Dunkin’ Donuts by: www.tejalpatni.com Jazz Radio www.lukaszmurgrabia.com Scotchgard by: www.habousha.be Nokia by: www.matblamires.co.nz CONDAT by: www.peterlippmann.com SHYNO by: www.cigognetti.com

EVO Unique Campaigns and Packaging

EVO is a hair care brand that has a very unique style, personality and culture. Changing the 'more than the same' language and approach for its industry is the main speciality of EVO, and they are very successful with that. Their products, campaigns and packaging are cheek, elegant, simple, humorous and unique. The copywriting developed by David Kalusy and Mash for the brand and its personality had such a good response that they decided to use it as the basis for the packaging, keeping it raw simple and letting the copy do all the talking. Mash also developed a unique range of used vintage cases as packages for lines of products. The whole visual line of EVO is extremely well designed and projected to catch the attention of the users exactly by its colors, humor and the great images from its campaigns. So, check them out and enjoy!

Amazing Ad Campaigns

I hand picked this ad campaigns from behance network to give you the best graphic inspiration with great samples of amazing designs, great use of colors, unbelievable photoshop skills and much more can be found in this ads. Ray-Ban Colorize PS3 This is Living Dunkin' Donuts Scary Pepsi H2OH GAGAVOLKSWAGEN Suzuki Mood Boards VH1 Hip Hop Honors Nike Federer & Nadal Old Speckled Hen Diesel - The Future, A Musical To Belive in