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Express Newspaper Case Study

In this post we will take a close look at the final project of design student Yash Misra as he takes a new approach to newspaper design and shares his process and ideas with us. I'm always amazed by design process and here is a very interesting one, check it out! This project is a creation by Yash Misra Yash Misra is a graphic design student, continously exploring the field. As it is, the field had interested him from the very beginning. There has always been a sort of glamour in the posters, brochures, websites etc, which he saw. He likes to explore deep into print media, especially publication. Check out his works at Express One Page Newspaper As my final year class room project, I decided to take up the Newspaper design. A newspaper essentially poses a very complex system design and information design challenge. As for my insights which claimed: Newspapers and other printed modes of communication today face a severe onslaught from the digital media and platforms. They are fast becoming a commodity of luxury in terms of time, money and energy. Attention span of the user has grown lesser day by day. There is too much of distraction from all sorts of information being targeted for his attention.To get the real news/information, he needs to pass through many layers to get it. The complete newspaper of over 20 pages reduces to mere 4 pages of essential and selective reading, as the reader doesnt have the complete time to read the entire news, though he wished he had been able to read everything. I tried to see how much news can be accommodated into one page. I tried only the headlines. Kept the size of the newspaper same. This made me realize, that this is probably not the best solution. Too much text is intimidating. The news hierarchy is not clear at all. Only 35 news items were included, which excluded most of the economics and the complete sports Trying to figure out, how the gutter spaces work in this case. Here I was trying to figure out the different genres of the news After this I am straight away going to the final solution. There are intermediate steps which range from the twitter like solution to complete paragraph based news. Trying to get a balance out of the extremes, here I present the final solution. To keep few things in mind, my proposed newspaper has all the 50-60 news items, except editorial. Top 25 news are accompanied with a supporting paragraph which detail out the news ( of course we need to re-look at the way text is composed). After that the each item is a well written headline. Accompanied with each news item is the reporter/agency name and the place. We also have regulars like Market Indices/ temperature/ Currency/ Crude oil/ daily cartoon. All of this comes on the front side. The back is left for classifieds and the ads. A small space is also provided for the ads on the front page, depends on the number of news items. This is where I am able to achieve all the 53 news items which are the total items, excluding the editorial. The second side is left for the classifieds and ads. The top half contains the major news for the day from all the sections. It accompanies the first para of the complete article and is sufficient to have the complete summary of the news. The bolder the news the more important it is. The color of the captions on top tell which section the news belongs to. The lower half has got the remaining news items set nicely in comfortable columns. The legend on top helps the reader to navigate and relate various news items just by seeing the colors of the captions. The name explains the purpose and the function of the newspaper. The mast head. The lower half in detail. The daily cartoon, weather and the world economy at a glance. Feedback Tell us what you think of the project by sharing your thoughts with us!

Openjobs New Site - Case Study

One of the projects that we are very proud here at Zee is the job board Openjobs. Launched in 2008, the website has renewed since its launching, but we decided that it was time to make a full upgrade in it... and I decided to share with you how was this whole renewal process - design and development. When we launched Openjobs, we had great reference sites like Authentic Jobs and Krop, we miss something like that here in Brazil, a job board simple to use, without bureaucracy and focusing on creative professionals. At the time it was done hastily developed in Java, which became a hassle when we needed to do some tweaking. Old Version And with time we increasingly felt the need to create and implement new things. Just as we saw that the design itself was already needing to be refurbished to follow new standards and allow better web experience for users. Another issue we always have here is that we use Drupal for all of our projects, and Openjobs it was in a framework in Java, that was nowhere near the power and flexibility of Drupal. Also, since late 2009, we hired HR Consultant Renata Fraga, working fulltime on it, further increasing the visits and the number of jobs posted, often also contributing to the blog. We saw that it was time to do a complete renewal in Openjobs, from head to toe, and this process started in March. Scratches to the change We knew the key was to keep it simple and try not to modify the flow of how to post a job - that was already understood by users - but we needed to add new features. We began the studies of wireframes, layout, colors and talks about the features. The new version Having decided the layout we began to implement in Drupal with the help of developer Thiago Régis. All the infrastructure was built, CSS, the main features and then we started internal tests at Zee. Surely this intensive to finalize and launch the project is the most time consuming because there are a lot of details that require attention, but that ultimately makes the result very rewarding! Below are the screens of the new Openjobs with the main features and some layout details: Many innovations will be implemented in Openjobs, so stay tuned: And share with us your thoughts about the new Openjobs.

Real Apple Logo in Photoshop

In this case study/icon tutorial Edward Sanchez will share with us the creative process behind one of his personal projects, a really cool icon called the Real Apple Logo. The image mixes real photography with the Apple logo in Photoshop to create this super cool icon. I'm not quire sure why I never thought of doing this before. And I certainly never saw it done by anyone. Step 1 I started by getting a vector version of the logo so I could make a shape layer on photoshop. Step 2 Then I found a photo of an Apple to use as my base. Step 3 Using the liquify tool I morphed the Apple close to the shape of the logo. Step 4 In order to give it an ultra realistic feel to it, I adjusted the saturation, removed the original glow, and used smart blur and the clone tool to only keep the most prominent details of the apple. Then I masked it into the shape of the logo. Step 5 With the brush tool I added highlights and shadows to the shape to accentuate the volume. Step 6 I morphed the leaf with the liquify tool to make it come close to the original logo shape. I found that if I was 100% faithful to the shape it just looked too fake, so I retained some of the original leaf shape. Step 7 Now the actual bite! I found a picture of a bitten apple and masked it into this hand drawn shape. I also added a bit of a shadow around it and inside it to give it some contour and depth. Step 8 Finally I added the floor shadow and voila! Step 9 Here are my layers… I like to keep my highlights in separate layers so I can control individual opacity as well as the filter. Conclusion Here is the final result. You can share your opinions by leaving a comment or visiting my Dribbble profile. About the Author Edward Sanchez is a UI designer founder of Born in Brazil to a Spanish father he moved to London when he was 18 and lived there for 10 years. He has recently relocated to Silicon Valley to start at new position.

MSNBC New Background Design in Photoshop

In 2007 I wrote a Photoshop tutorial for PSDTUTS that was a user request, actually it was a request from not one but quite a few readers, they wanted to know how to create the MSNBC header effect. Back in those days it was a brand new design with a very colorful background image on the header. Now in 2010, they have a new website design and I was invited to help them with the background image. I was stoked, especially because they wanted to keep a colorful effect but with something new. Then I had this idea of using part of their symbol to create a pattern and apply it over the colorful peacock symbol with a lot of blur and light effects. The whole process is quite simple and straightforward, however it took me some time until I got the idea and got the outcome I wanted, fortunately they liked the idea as well and now it's up on the new MSNBC site design, so check it out too. New Website Step 1 I started with a blank document with 1280x1024 pixels, then I filled the background layer with black. Step 2 Using one of the images sent by the client I placed it in the center of the document. Step 3 I applied a Gaussian Blur to the image with 15 pixels for the Radius. Step 4 The I changed the Levels a little bit, changed the Black input to 3. Step 5 Here I duplicated the image and changed the Blend Mode to Overlay. After that I grouped these two images into a folder. Step 6 Here I duplicated the group and moved it down a little bit then I changed the Opacities to 80%. Step 7 From the peacock symbol of the MSNBC logo I got a feather and fipped it vertically to create a pattern. Step 8 Here is the pattern I created in order to make it tileable. After that I went to Edit>Define Pattern to make the patttern available for the Paint Bucket Tool(G). Step 9 On the top of the other layers I added a new layer and with the Paint Bucket Tool (G) I used Pattern for the type and filled the layer with the pattern created from the MSNBC symbol. Step 10 Using the Liquify Tool I modified the pattern to add some movement. Step 11 For the Blend Mode of the pattern I used Color Dodge with 30% Opacity. I also duplicated the pattern layer to make the effect a little bit brighter. Step 12 Here I selected all layers and duplicated them, after that I fliped the copied layer and changed the Blend Mode to Screen with 30% Opacity. I also applied more Gausian Blur to this layer in order to create a wet floor reflection effect. Conclusion The final outcome of the effect in black background. After that I had to test it with elements over it because this image would be used as the background of the new website. However as you can see the whole process was very simple once I got the idea of using the symbol to create the pattern and applied it with the liquify to create this net in movement effect.

Case Study by Wojciech Pijecki aka Zerobound

Mr. Pijecki recently updated his portfolio called Zerobound. Abduzeedo provides you with a case study of on of his latest designs. Its a brief tutorial on how he created a great album and DVD cover. The ASO CD and DVD covers created for my friend's pop/rock band on their first official album. Zero Bound Wojciech Pijecki Find more of his work at The first letter of band's name "A" stands for Angels. So this basicly enforced the concept itself. I wanted to make front and back of this cover connected, so if you take a look at both sides - they create a small story about a statue of angel coming to life. Details The band wanted both covers to be similar with small color difference, so the CD and DVD look pretty much the same.

Rob Shields New Work and Last Chance Case Study

Rob Shields is a freelance illustrator currently located in Philadelphia, USA. He specializes in makin images for the music, fashion, design, spots and lifestyle industries. He has done work for clients such as Computer Arts Magazine, Advanced Photoshop Magazine, Digital Arts Magazine, Beautiful Decay and many others. For more information about Rob's work visit his website at Old Blood Drop it Doe Eyes Leave Yourself Behind Its My Own Cheating Heart Victory image based on a photograph from NY fashion photographer Kristiina Wilson Last Last Chance Case Study

Wash Your Hands Case Study by Jõao Marques

João Marques is a digital artist and graphic designer from Coimbra, Portugal and he contacted us willing to share a case study of one of his designs, the Wash Your Hands. It's a beautiful image in which João mixes a 3D text done in Cinema 4D with stock photos in Photoshop. We have published tutorials using similar techniques as the one João used, however one thing that really caught our attention was what drove him to do that, it was a project for an English Class. we are bringing this up because once again we want to persist with the idea of how important is to do personal work and you don't need any special motive or a client to do so, it's all about trying. This one was a project for English Class. I can't remember correctly why did we have to make this work, but I think we were talking about hygiene. At the time I wanted to create something using water stocks, so this was my opportunity. Case Study For more information about Jõao Marques visit his Behance profile or his DeviantArt

She Dragon Photo Illustration Case Study

In this case study you will see the step by step photos of how the awesome Illustration of She Dragon was done. Created by the Digital Illustrator Adomas Jazdauskas straight from Lithuania with some unbelievable skills and imagination. For more make sure to visit and The Image Details Case Study Final Result

Visa-Go Case Study by Ars Thanea

We are all aware of the great work that comes from the creative agency Ars Thanea and the team of Peter Jaworowski. Today they are sharing with us the case study of their latest work for Visa Signature, and you will get a inside look of how it was done step by step. For more visit Ars Thanea and Peter Jaworowski Final Image Details Production Process Comp phase. This step contains about 20 images. Displayed only key comps. Final Result

Web Design Case Study - Refilmagem

It is a great honor for me to present you the new project that I was working on called Refilmagem. A site about movies that was planned to add in a same place all the information about movies premiers, upcoming and showtimes from our home town, Porto Alegre. The project is from our partner at Zee and his girlfriend, Eduardo and Gisele (yeap, GisMullr!), and bellow I will show you how was the whole process of this project. When Eduardo spoke to me about this project and asked me to create the layout for the site, I loved the idea - not because I love movies, because I only go to the movies, watch some films and that is it - but I loved the concept, the approach of showing this kind of content in a simple and direct way, without all of that 'over information' and 'over colors' from other movies sites. The idea of Refilmagem came from a great frustration and difficulty of finding in a single site all the information about the premiers, showtimes, box office of the weekends and also the film review, poster and subtitled trailer. Gisele/Eduardo To begin the work, he sent me some sites' references that apply interesting concepts, as typography usage, content disposal, simple presentation, etc, so I could understand what he was looking for. Here are some of the references: Emptees Strange Beautiful Volumedia Robbie Manson Development before the Design The site was developed in Drupal, we love this CMS, and Eduardo is having lots of fun with the diversity of its modules. By the way he is being very successful with it. He had already started everything when I came along, and this process was pretty cool since we started the layout with the idea of the structure already defined. Refilmagem is basically a mashup where almost 90% of the service is automatic utilizing many types of API's and technologies like yahoo pipes, yql, json and jquery. Besides that the site counts with an editor/admin to give a special/personal touch to assure the that the service will run smoothly. Eduardo Sasso Drupal with very basic CSS. After that we started some mockups using pen and paper to see what we could do to maintain that same structure, or if we were going to test something different, how we would present the content, the header we were going to use and so on. First wireframes 'hand made'. And of course, having a defined wireframe we went through a lot of layout tests until we got to the final design. Different design tests Fabio also participated in this final part of process to help with the layout, and his help was very important in this step of the work. When we found the model we all liked, we started to improve its design working on Fireworks and CSS at the same time. In some moments it's faster to test straight at the CSS before, because we can gain time and we can have a notion about how it will the the behavior at the browser. Adjusting the Design basic CSS already with some definitions of colors and spaces. Started to work with header elements, shades and gradients. used lots of CSS3 at the shades and Round Corners Header detail, it gave us a lot of work to refine and organize the content. Some 'last minute' details. And as Eduardo is a huge fan of Rocky, he also joined the project! Right now this project (showtimes, movies, etc) is available for our home town - Porto Alegre, but soon it will be available for other cities in Brazil and maybe some cities around the world. We are already working on it. If you are not from Porto Alegre but you want to take a look at the project and browse around the site, go to Final Design

Amazing Obama 3D

This is a personal project that I've been planning for quite some time, and will be part of my demo-reel. Being aware of the amount of work ahead of me, the hours spent, and considering this will last for only a few seconds on the video, I decided to go ahead and model with all there is to it, starting on concepts, then on a simple but functional Basemesh, refining it on ZBrush, Multipass rendering and post-production in Photoshop. It is all part of the pipeline on character development, and there are many other steps in Maya that weren't necessary on this case, such as rigging for animating the model as a digital puppet, blend shapes that form the face expressions, and all the animation process with timeline, manipulation of animation curves, trax, etc. After going through all these steps, there's still rendering, post production, sound editing, final edition, etc. This is such a demanding, long lasting and complex process, that animation studios and producers have groups of professionals, specially trained for each part of the process, and a 30 second TV ad can easily take 12 hours - or more - a day of a hard working staff, for about a couple of months. Heavy stuff, but extremely gratifying, and considering the investment on mastering all techniques involved, this kind of job is often well payed. Let's get to the point, Obama's making of. Step 1 It all starts on the model sheet, a basic planning on how the figure will be modeled, usually drawn from the front and one side. Step 2 Over the model sheets I started modeling the basemesh, using ZSpheres on ZBrush. Step 3 During the mesh edition in Modo, even though I liked the results on the body, I still was not satisfied with the head. Step 4 I decided to make another model sheet, more on the caricature side, a bit exaggerated, exploring to a higher extent the character features, trying to avoid the trap that exists halfway between realistic and cartoony styles. Step 5 Following the new drawing, I repositioned the vertices on the low poly mesh, and kept on modeling the skin with pores and expression marks, based on reference photos. Step 6 With the modeling finished, I used the polygonal painting feature on ZBrush, as if I was painting straight on clay, instead of creating a bitmap texture, that would then require UVs, displacement and bump maps, in a more elaborate process, usually required in an animation, but unnecessary on this case, because the final rendering is done straight on ZBrush, using a multi-pass rendering technique. This kind of rendering has no SSS - Sub Surface Scattering - that is the natural translucency on human flesh and semi opaque objects, effect created with the use of more powerful rendering engines, such as Mental Ray, VRay and others, that would eventually bring more realism to the figure, but for this personal project the result fulfilled my expectations. I may eventually go through the other steps, and do a short animation with this Obama model, and that's the reason why I took the time to modeling the hands, and keeping in mind that all the work done this far may be deformed and reused in other characters, saving some time and handwork in the future. Many different render passes are generated on the same position, edited in Photoshop, each one with its own blend mode and transparency, exploring as much as possible the effects of light, shadow, volumetry and depth of field, as it would be done in a photographic studio. Details Conclusion For those who are living in Brazil and are interested in knowing more about ZBrush, I recommend you to stop by at DRC (, a training center specialized in digital arts, in São Paulo. For more about my work, and to see conventional and digital images, sketchbooks, texts and other stuff concerning drawing and painting, please check out Sketcheria ( in Portuguese, and I'm working on the translation and updating the English version of the blog at . Thanks for your time. Cheers, Montalvo About the Author Montalvo Machado is aw well-known and very respected illustratror and concept designer from São Paulo, Brazil. Among his works Montalvo runs Sketcheria (, a blog about illustration that has the informality of a sunday barbecue. For more information visit

Sober Case Study by Adam Spizak

Today I decided to share another great case study from the master Adam Spizak. The Illustration is called "Sober" and it's very emotional and got a great story behind it. You will check step by step how it was done. Enjoy! There's a shadow just behind me Shrouding every step I take Making every promise empty Pointing every finger at me Why can't we not be sober? I just want to start this over Why can't we drink forever? I just want to start this over It's unsettling how quickly kids grow up these days. For more from Adam Spizak visit or Sober Close up Case Study Final

Hard Candy Case Study by Adam Spizak

The great Illustrator Adam Spizak strikes again with his awesome work that we love so much to see. In this case study you will be able to take an inside look step by step on how his last illustration Hard Candy was done. Enjoy! For more from Adam Spizak visit his behance or his website. while the word is burning tables never turing i'll help keep discreet your genocide so that you maintain your dignified way of life so love me, while we turn the truth to ashes bring me a cozy space there on the right side of your line - we don’t need peace just peace of mind We all have secrets we want to keep hidden and we all pay the price. Case Study Final Result Close up

MEET MELINE : The Making Of and Trailer

Every Monday we have been posting tutorials for Photoshop and other apps. The idea of the tutorials is that we practice more and try different things that we can only do through personal projects. That's the case of Meet Meline, an independent 3D short film that's being created by Virginie GOYONS and Sebastien LABAN in their spare time that looks simply fantastic. "Meet Meline" tells the story of little girl, named meline, that will be faced with an extraordinary event. A strange little creature will appear on her life. The story follow this unusual encounter from the little girl's point of view. Virginie GOYONS & Sebastien LABAN are working on "Meet Meline" since a year and a half now during our spare time (nights and weekends). We've completed all the pre-production including script, concepts, previz, characters and sets design, sound research etc. We are now on production, working on the 26 individual shots that compose the 6 minutes long 3d animated film. The Trailer After two years of intense work on an independent 3D animated short film called "Meet Meline", Virginie GOYONS and Sebastien LABAN made the teaser/trailer to show you a little bit more of the short film. We're proud to present you the 46-seconds-video with the official music of "Meet Meline", composed by Guillaume ROUSSEL! MEET MELINE (2009) - TRAILER from Sebastien LABAN on Vimeo. What we’re trying to get with “Meet Meline”, or should I say with Meline herself, is to focus on the emotions a girl of her age is having. A kid playing, a kid moving, a kid looking, a kid thinking is something that can’t leave you indifferent. It’s so full of life, of joy, it’s like a magic box that lives on its own. Even when they are not happy, or that something is bothering them, a kid is so fascinating to look at! They are quick, eager, lively; They are very expressive, you can literally watch them live or think. That’s what we’re trying to create here. The Making Of This is a 12-minutes featurette with behind-the-scenes footage, interviews, talks about the story, the characters and the environments, shot breakdowns and much more : the Art of making a short film! MEET MELINE : THE MAKING OF (Sebastien Laban and Virginie Goyons) from Sebastien LABAN on Vimeo. We maintain a production blog that can be visited here: Visit the Production Blog As we progress on the film, we are posting screenshots & making of the film. There's also some test animations or even final renders. Animation Test 1 Meet Meline (2009) - Animation Test #1Enviado por ssebastienn. - Televisão clássica online Stills "This is the personnal space of Meline! She spends most of her time drawing a strange little creature. My wife Virginie was responsible to create all the elements in 3D, and I lit and shot the complete scene!" "Such a dark place! Meline seems confused. What to do? Entrer in it or not? ... My wife Virginie was responsible to create all the elements in 3D, and I lit and shot the complete scene!" More Information For more information about the project we highly recommend that you check out the sites below: THE OFFICIAL WEBSITE: THE PRODUCTION BLOG: Production Blog THE FACEBOOK GROUP: Facebook Group THE CREATORS: Virginie GOYONS & Sebastien LABAN Also, I'd like to thank Marjorie for the suggestion via email. You can send suggestions as well, just send us an email to this address sharing your finds.

Digital Illustration Case Study by Wojciech

This case study was personally done upon a request I made to Wojciech. The final result of this digital illustration called "Flower Power" is totally amazing that I wanted to see the process and also share with our viewers, and also show some shameless plagiarism that happened to this image. This case study was created by the Polish graphic designer and digital illustrator Wojciech Magierski aka M4gik. We have an awesome interview with Wojciech. Case Study Final Image Plagiarism Unfortunately when we lay our work online there is always a chance of someone trying to take an advantage of it by copying some work for their own use without any permission. Wojciech was very upset that the work he took weeks to get done was taken by someone who just added some typo and claimed it to be his. What is Plagiarism? Many people think of plagiarism as copying another's work, or borrowing someone else's original ideas. But terms like "copying" and "borrowing" can disguise the seriousness of the offense: According to the Merriam-Webster Online Dictionary, to "plagiarize" means to steal and pass off (the ideas or words of another) as one's own to use (another's production) without crediting the source to commit literary theft to present as new and original an idea or product derived from an existing source. In other words, plagiarism is an act of fraud. It involves both stealing someone else's work and lying about it afterward. For more about Plagiarism visit Here is the lame version of his stolen work.

Web Design Process: Zee Site

I started Zee back in 2004 with a friend of mine, Fabiano Meneghetti. Throughout these years we have learned a lot, from our successes and of course from the failures. It's part of the game right, even though we try to succeed more than fail. One of this mistakes, was to partnership with people that did not share the same thoughts that we have, with different perspectives and ideas. Because of that, Zee had been suspended for 6 months. But after this period we thought that our way of thinking and everything we had gone through was worth it and could have not been simply forgotten. Abduzeedo, for example, was born after a robbery at Zee. Now we are back with Zee and we want to show you how we created our new website. Goals and Inspiration Our goal for the new site was that it would have to be super simple. Also we wanted to show that we were still in the game, that we’re always in the loop. That was the tagline we used for the teaser page and kept for the site. Simplicity One Page Only Big Slogan Short Texts Magazine Style The simplest way to achieve simplicity is through thoughtful reduction. - The Laws of Simplicity We had some ideas in mind however our inspiration came from magazines and books, we wanted a big text for the slogan, and short texts describing what we do and who we are. Portfolio For the portfolio we wanted to show a few works but keeping the user at the same page. From our statistics we knew that the visitors didn't spent too much time on the site, therefore, they couldn’t see all the information we had. Team As the site would have only one page we decided to use only thumbnails for the team section. We hid the descriptions and then showing only via Javascript when the visitor hover the image. The photos were taken by John Arlington, an excellent photographer friend of ours. We believe that a professional photo gives much more value to the design, and that’s why we contacted him. Layouts First idea after adding all the elements in the document. We didn't like the fonts though Second idea was with a different background and sort of a sheet of paper. Basically the second idea without a different background. Still it wasn't exactly what we were looking for. Creating the Site in Photoshop Step 1 First thing we did was to get a template model, we have been using a lot the 960 Grid System ( So open the Photoshop Template to have the guides for reference. Step 2 We started playing with the logo and slogan, we broke the slogan in 2 lines so we could use one of the blocks as reference of width for the other texts, in this case the "the loop" block. We didn't pay attention to the text size because we were just laying down the elements. Step 3 Using the Rectangle Tool (U) we added a placeholder for the portfolio, in this case with the Abduzeedo logo. It's aligned in the center of the word "Always". Also with the Ellipse Tool (U) we created a basic navigation system inspired by the Apple iTunes Store. Step 4 Now we added a text that will describe what we do right next to our logo. For the font size we used 17. Also right next to the words "always in" we added another block of text that is a placeholder for a clients citation. Step 5 We tried to create a nice flow so the visitor would read the Logo and the text that describe our company, then our big slogan, our services and expertises with the portfolio for reference, then who we are and finally some personal projects. Step 6 A few adjustments especially the text alignments. Step 7 - Adding Colors We added a very light blue for the background and also a dark blue for the texts. Step 8 To create a nice effect on the slogan we started by adding a Drop Shadow via layer style, we used white for the color, 90º for the Angle, 1 pixel for the Distance and 0 for the Spread and Size. Also for the opacity we used 100%. After that we added the Inner Shadow. This time we used black for the color, 50% for the Opacity, 90º for the Angle, 2px for the Distance, 0 for the Choke and 1 px for the Size. Step 9 For all texts we added a white shadow like we did in the previous step. That will be done with CSS later on when we will be doing the HTML part. Step 10 We wanted to use some textures that's why we added the noise (Filter>Noise>Add Noise) on the background. We used 2% for the Amount and Gaussian. After that we added the same noise effect on the big slogan text. Step 11 With Layer Styles we added a white stroke and a shadow on thumbnails. Use the image below for reference. Final We added a few elements like the connection between the "in" and the "the". Also the quotes and the language navigation at the top. Basically this layout was used for reference for our HTML/CSS version. We did this version pretty quickly using Skype and sharing screen but we knew that a few things would change because of the texts and the versions, like the portuguese that required a new slogan. Conclusion With the layout done in Photoshop we created the HTML and CSS for the site. Most of the shadow effects were created using CSS3. Also we used Javascript for the tooltips and portfolio effects. We will publish a tutorial on how we did this part very soon. HTML sites Portuguese version with the new slogan English Details Portfolio work description Team description For more details visit the Zee website at

Alexia Sinclair's Campaign for NZ Opera: Video Study - Behind the Scenes

A while ago I wrote a post showing you The Seductive Images from Alexia Sinclair. Today I will show you a video she sent us showing a case study/behind the scenes of her Campaign for the NZ Opera. So here you will we able to see her steps to get to the final image in a very cool time-lapse video! It's always very nice to receive news from the artists we present here... this way we can keep contact with them and can keep you posted about what their are doing! So once again, thanks Alexia for sending us this material... and for our readers, sit back and enjoy the video. :) Earlier this year I was commissioned to shoot the 2010 campaign imagery for New Zealand Opera's upcoming performances. Here's the behind the scenes footage from the Macbeth shoot followed by the final image & another with me and the cast. I hope you enjoy it! Alexia Sinclair: Behind the Scenes - Macbeth from James Hill on Vimeo.