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Web Design Process: Zee Site

I started Zee back in 2004 with a friend of mine, Fabiano Meneghetti. Throughout these years we have learned a lot, from our successes and of course from the failures. It's part of the game right, even though we try to succeed more than fail. One of this mistakes, was to partnership with people that did not share the same thoughts that we have, with different perspectives and ideas. Because of that, Zee had been suspended for 6 months. But after this period we thought that our way of thinking and everything we had gone through was worth it and could have not been simply forgotten. Abduzeedo, for example, was born after a robbery at Zee. Now we are back with Zee and we want to show you how we created our new website. Goals and Inspiration Our goal for the new site was that it would have to be super simple. Also we wanted to show that we were still in the game, that we’re always in the loop. That was the tagline we used for the teaser page and kept for the site. Simplicity One Page Only Big Slogan Short Texts Magazine Style The simplest way to achieve simplicity is through thoughtful reduction. - The Laws of Simplicity We had some ideas in mind however our inspiration came from magazines and books, we wanted a big text for the slogan, and short texts describing what we do and who we are. Portfolio For the portfolio we wanted to show a few works but keeping the user at the same page. From our statistics we knew that the visitors didn't spent too much time on the site, therefore, they couldn’t see all the information we had. Team As the site would have only one page we decided to use only thumbnails for the team section. We hid the descriptions and then showing only via Javascript when the visitor hover the image. The photos were taken by John Arlington, an excellent photographer friend of ours. We believe that a professional photo gives much more value to the design, and that’s why we contacted him. Layouts First idea after adding all the elements in the document. We didn't like the fonts though Second idea was with a different background and sort of a sheet of paper. Basically the second idea without a different background. Still it wasn't exactly what we were looking for. Creating the Site in Photoshop Step 1 First thing we did was to get a template model, we have been using a lot the 960 Grid System (http://960.gs/). So open the Photoshop Template to have the guides for reference. Step 2 We started playing with the logo and slogan, we broke the slogan in 2 lines so we could use one of the blocks as reference of width for the other texts, in this case the "the loop" block. We didn't pay attention to the text size because we were just laying down the elements. Step 3 Using the Rectangle Tool (U) we added a placeholder for the portfolio, in this case with the Abduzeedo logo. It's aligned in the center of the word "Always". Also with the Ellipse Tool (U) we created a basic navigation system inspired by the Apple iTunes Store. Step 4 Now we added a text that will describe what we do right next to our logo. For the font size we used 17. Also right next to the words "always in" we added another block of text that is a placeholder for a clients citation. Step 5 We tried to create a nice flow so the visitor would read the Logo and the text that describe our company, then our big slogan, our services and expertises with the portfolio for reference, then who we are and finally some personal projects. Step 6 A few adjustments especially the text alignments. Step 7 - Adding Colors We added a very light blue for the background and also a dark blue for the texts. Step 8 To create a nice effect on the slogan we started by adding a Drop Shadow via layer style, we used white for the color, 90º for the Angle, 1 pixel for the Distance and 0 for the Spread and Size. Also for the opacity we used 100%. After that we added the Inner Shadow. This time we used black for the color, 50% for the Opacity, 90º for the Angle, 2px for the Distance, 0 for the Choke and 1 px for the Size. Step 9 For all texts we added a white shadow like we did in the previous step. That will be done with CSS later on when we will be doing the HTML part. Step 10 We wanted to use some textures that's why we added the noise (Filter>Noise>Add Noise) on the background. We used 2% for the Amount and Gaussian. After that we added the same noise effect on the big slogan text. Step 11 With Layer Styles we added a white stroke and a shadow on thumbnails. Use the image below for reference. Final We added a few elements like the connection between the "in" and the "the". Also the quotes and the language navigation at the top. Basically this layout was used for reference for our HTML/CSS version. We did this version pretty quickly using Skype and sharing screen but we knew that a few things would change because of the texts and the versions, like the portuguese that required a new slogan. Conclusion With the layout done in Photoshop we created the HTML and CSS for the site. Most of the shadow effects were created using CSS3. Also we used Javascript for the tooltips and portfolio effects. We will publish a tutorial on how we did this part very soon. HTML sites Portuguese version with the new slogan English Details Portfolio work description Team description For more details visit the Zee website at http://zee.com.br

Alexia Sinclair's Campaign for NZ Opera: Video Study - Behind the Scenes

A while ago I wrote a post showing you The Seductive Images from Alexia Sinclair. Today I will show you a video she sent us showing a case study/behind the scenes of her Campaign for the NZ Opera. So here you will we able to see her steps to get to the final image in a very cool time-lapse video! It's always very nice to receive news from the artists we present here... this way we can keep contact with them and can keep you posted about what their are doing! So once again, thanks Alexia for sending us this material... and for our readers, sit back and enjoy the video. :) Earlier this year I was commissioned to shoot the 2010 campaign imagery for New Zealand Opera's upcoming performances. Here's the behind the scenes footage from the Macbeth shoot followed by the final image & another with me and the cast. I hope you enjoy it! Alexia Sinclair: Behind the Scenes - Macbeth from James Hill on Vimeo.

ConceptualArt Case Study

Johannes Aagaard is an 21 old young Danish guy. He is an upcoming Illustrator, with a passion for typography, spectacular words, surrealism and colors. Aagaard have an huge passion for art, both digital, traditional, photography, design and lyric. In this article he shares with us a case study of a the work entitle ConceptualArt. We highly recommend that you check out his website at http://www.kongesuiten.dk/aagaardds I have tried to make some typography again, this piece is my first piece for a long time. Worked with colours, and mixing typography and illustration - just as I like it. "I'm not trying to do conceptual art" - It just happens! Animated Case Study

Back to Space Case Study by Patrick Monkel

Patrick Monkel is the author of the wallpaper featured on this week's Wallpaper of the Week section. His design is a composition blending photos and a few color gradients, producing an outstanding effect. We asked if Patrick could share with us a case study showing how he did that, so, fortunately for us, he was very kind and did that :) In this post we will show you the secret behind Patrick Monkel's wallpaper of ther week. My name is Patrick Monkel. I'm a freelance graphic designer from The Netherlands with 7 years of experience. I studied Multimedia Engineering in Amsterdam and interested in all kinds of arts. Take a look around and feel free to contact me... For more information visit Monks's website at http://www.patrickmonkel.nl/ Walkthrough Wallpapers Desktop Version iPhone Version For all resolutions visit the Wallpaper of the Week #72 - Patrick Monkel.

Univerciudad Illustration Case Study

In this case study we will show how Luis Inciarte a designer from Venezuela created a great illustration that features such characters as The Terminator, The Joker, Tony Montana, Gollum and Dark Vader. Check it out!! Univerciudad Issue #4 - Illustration: This was a commisioned illustration from a new magazine called "UNIVERCIUDAD". The topic was "Don't Die Without Watching... Movies That Have Touched Our Generation". They gave me some famous movie quotes and wanted an illustration based on that topic, they gave me a very general outline of what they wanted and this is what was produced. Inspired by 70's Grindhouse movie posters, black and white figures over a saturated and plain colored background. The characters chosen were The Terminator, The Joker, Tony Montana, Gollum and Darth Vader. I hadn't done any illustrations in about 3 years, so im very proud of this one. Univerciudad at http://www.univerciudad.com.ve. Produced at http://www.intusvisual.com. For more from Luiz visit www.intusvisual.com Final Illustration Case Study

Case Study of Ana Ivanovic Illustration

In this case study you will see the step by step photos and a special video of how the awesome Illustration of Ana Ivanovic was done. Created by the Digital Illustrator Adomas Jazdauskas straight from Lithuania with some unbelievable skills and imagination. For more make sure to visit adomas.jazdauskas.lt and www.behance.net/adomas Video Case Study Case Study Final Image Close up

Digital Illustration Case Study by Chris Haines

The Australian digital illustrator Chirstopher Haines strikes again with a new piece called Zen. Somewhere between photo illustration and 3d with an amazing final look. Check out how it was done step by step on this case study full of images to inspire your next creation. For more from Chris visit his behance and his website. Case Study Final Details

Case Study "Rites Of Water" by Zerobound

The designer behind Zerobound - Wojciech Pijecki - who I already interviewed here is back with a brand new Abduzeedo Case Study of his "Rites Of Water" design. You will see how he gradually creates the water text & adds color just as the last step. Where to find them on the web Behance.net/ZeroBound - portfolio on the Behance Network psd.tutsplus.com/.../pijecki - His tutorials on Psd.Tutsplus ZeroBound.Deviantart.com - ZeroBound on Deviantart Twitter.com/ZeroBound - Add him on twitter The Design "Rites of Water" Case Study Where to find them on the web Behance.net/ZeroBound - portfolio on the Behance Network psd.tutsplus.com/.../pijecki - His tutorials on Psd.Tutsplus ZeroBound.Deviantart.com - ZeroBound on Deviantart Twitter.com/ZeroBound - Add him on twitter

Project Study: Doritos Package

What started as a school project turned out to be a very serious concept of a new package for Doritos. In the created hands of the student and designers Petar Pavlov everything is designed for a reason and here you will learn everything about this package design project. Make sure you leave your comment with your opinions about it. For more from Petar, visit his behance and follow him on twitter The whole project started as a student exercise where I was supposed to work on an open-brief provided by YCN (http://www.ycnonline.com/). At the beginning of my research regarding this project, I analyzed what makes Doritos different than its competition. The result was obvious: its shape and its texture. So this was the starting point in the design. I started looking for everything that contained a triangular shape. The first thing that struck my mind was the tetrahedron, used in the famous Tetra Pak packaging (http://bit.ly/hv9Oq). I spent a lot of time trying to 'force' this packaging form to work for the chips, but I never succeeded in doing that. That was an important lesson for me: "You can never force something to happen in design. The final solution should 'land' as a feather without any kind of pressure." After confronting with this failure, I extended my search in some new areas: origami (http://bit.ly/18wMZX) and paper tessellation (http://bit.ly/10LhVo). This gave me a totally new angle in the concept. But one important part was still missing: a link between the packaging and the original homeland of the chips, Mexico. So I digged deep into the Mexican history which brought me to their ancient ancestors, the Aztecs and their recognizable sculptures, the totem poles (http://bit.ly/CCQoh). This was the breakthrough in the project. Afterward I started making some sketches and creating small paper models in order to test the solutions. During this phase I came up with the final form of the packaging which resembled to a simplified totem, and even had an extra feature: the structure kept the packaging closed after opening. If it wasn't for the small paper models, I would have never discovered this. That's why moving out from the computer work during a project is important. The packaging can be made out of environmentally friendly cardboard. What's good about this material is its natural texture which slightly resembles to the one of the chips. The form of the packaging is its structure which can keep the chips closed after opening. Below you can see a scaled-down model of how this works. Brand-wise, this solution will differentiate Doritos from any other competition and build a strong 'shelf effect'. The other good side about this concept are the triangular faces which beside the ergonomic value, create a perfect canvas for expressive illustrations. That's why I'm inviting every designer willing for collaboration to create a personal artwork which will reflect the attributes of the Doritos chips. The directions are endless, we can focus on visualizing the taste, visualizing the main ingredients or even recreating the reaction after eating some ULTRA HOT SPICY Doritos! I have prepared a Doritos Template Pack (http://bit.ly/rGY2V) which contains two different layered .psd templates ready for you to apply an artwork. After that the solutions should be submitted inside this Facebook group: http://bit.ly/tQvpU What you think about this project? Share your opuinion so we can bring you more great project studies like this one.

Case Study "Bakers Delight" Virtual Webstore by Jason Chieng

In this case study you will see how Jason Chieng turned a real bakery look into a virtual webstore. The case study shows every step of the way along with some info about the progress. The final result is awesome, check it out. Jason Chieng Digital Agency: Visual Jazz Client: Bakers Delight Deliverables:Virtual Breadstore for Bakers Delight constructed/rendered/texturized completely from scratch in Photoshop only. Reference Photo Step 1 Sketching out Virtual Breadstore and fine tuning perspective... Step 2 Introducing flat textures in wood panels, floor tiles and wire shelving. Step 3 Adding highlights & shadows... Step 4 Adding in ceiling texture, signs and glass paneling on front display. Step 5 Introducing ceiling lighting, positioning of labels and kiosks. Step 6 Bringing in bread to the rear racks and adding reflections to the adjacent walls. Step 7 Bringing in the rest of the bread to the front display racks...

Case Study "Nissan European Communication"

Le Creative Sweatshop is a conceptual agency based of modern communication means and mediums, through the lens of the DIY culture, working on volume and space scenography. Nissan European Communication is an advertisement for the Nissan Qashqai including lots of coloured paper spaceships and figures. You can check out the website: www.LeCreativeSweatshop.com Nissan European Communication Case Study

Case Study "Soldiers of Peace" by Younes

Today we have another case study, for everyone that likes to learn from other processes. This case study you will see each step of Younes Ze latest creation "Soldiers of Peace". It's a great photo illustrations and it will show you that things can go from dry to wet very quick. For more visit http://www.behance.net/younesze Soldiers of Peace Case Study Final Result

Case Study - Nice Shirt by Gustavo Sobral

We have already feature Gustavo Sobral here on Abduzeedo. Gustavo is an graphic designer and illustrator from Brazil with such a great talent in creating characters. But his work is much more than that, we can see posters, ads and some amazing illlustrations, but in this post we will show you a very cool Case Study sent to us by Gustavo showing his design process of the Nice Shirt character. I'm from Mogi-Mirin, São Paulo but now I'm based in Campinas-SP. I've been drawing since I was kid and now I'm taking Visual Arts at UNICAMP. Also I've been working as creative director for an agency called Ponto de Criação. Besides that I work as illustrator and have created some illustrations for companies such as Duracell, Ariel, Ace, UOL, Hipercard and Jeep..... I try to vary my style either in illustration or design, I think it's important because you will be able to fit with the market's necessities and not got stuck in a certain trend. As usual, we always recommend that you check out Gustavo Sobral portfolio at http://www.flickr.com/photos/gusobral/

Case Study "1st Absolute" by Edmar Cisneros

In this case study, straight from Mexico the graphic designer Edmar Cisneros will take us through the steps of one of his most insane creations. The mix of 3d with photos is just unbelievable and at the same time great to see how it was done. Check it out! For more from Edmar - behance.net/Zerj20 1st Absolute Case Study Final/Close up

Case Study - Anna Anjos Illustration

Our last wallpaper of the week was a beautiful illustration created by Anna Anjos, now we have a case study, sent by Anna, showing us a little bit of her design process. We can see how she plays with elements and textures until the final outcome, which by the way, is fantastic. For more information and artworks, visit Anna's website at http://www.annaanjos.com. It's definitely worth it. Since her early days she preferred pencils and papers than conventional toys. Her first work was at age 10 where she had the opportunity to create the internal drawings of her mother's book. In 2006 she graduated as a graphic designer at Belas Artes/SP. Her interest for cinema developed yet at her academic period. She became researcher of the Scientific Initiation Program in Cinematographic Language and Video Design in 2005 which made possible the development of a more critical look towards the audio-visual media, researching the movie "Spider" (David Cronenberg, 2002). She worked as a colorist and designer at Fabrica de Quadrinhos and Hiperquimica, acting for many advertising agencies in Brazil.

Case Study - The V Dimension

We have already featured Johannes Aagaard here on Abduzeedo. Johannes is a graphic designer from Denmark with a nice set of works mixing typography illustration with some photo manipulations. Now we have a very cool Case Study of one of his works, The V Dimension, which is really well done. I am a danish graphic designer/artist - who pass by your site everyday. I find great inspiration in your threads, and am thankfully for your blog service exists - I think it helps lots of artist, to get inspiration. We highly recommend that you check out his website at http://www.kongesuiten.dk/aagaardds

Abstract Portrait "Pyramid" Case Study

I really enjoy trying new stuff on Photoshop and having a positive experience while creating something and Pyramid is one of my experiments that came out to be a pretty cool abstract portrait. Here you will see step by step how it was done and hopefully that can help you on your creations. To see more of my work visit behance.net/paul0v2 Case Study Final Image Close ups