March 03, 2009 PauloGabriel's blog

Branding: Commercial Wars Between Coke and Pepsi

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time.

February 18, 2009 PauloGabriel's blog

Branding: Slogan Wars Between Coke and Pepsi

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a

June 18, 2008 PauloGabriel's blog

The Coca-Cola Identity

The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand

Featured Tutorial

Fantastic Disintegration effect in Photoshop inspired by Watchmen
Fantastic Disintegration Effect inspired by Watchmen in Photoshop
Last week I went to the movies to see Watchmen, an amazing movie with beautiful special effects. However, one in special caught my attention. It was the Dr. Manhattan transformation, so I decided to create something inspired by that scene using Photoshop. In this tutorial I will show you how to create the disintegration effect using brushes and the blur filter. It's really simple and you will be able to create nice designs using this sort of trendy style of effect.

Try this Wallpaper

Wallpaper of the Week #67 - Alex Varanese
Wallpaper of the Week #67 - Alex Varanese
The wallpaper of this week a super cool image created by Alex Varanese, a graphic designer and creative director from the bay area, San Francisco, USA. We have already featured Alex here on Abduzeedo, his work has a very stylish and retro feel.

Book Suggestion

Book Suggestion - Poke the Box
Book Suggestion - Poke the Box
The book of this week is Poke the Box. Written by Seth Godin, Poke the Box is very inspiring and motivating about initiating and shipping. It makes you think about so many things and makes you want to make things happen. If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.