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Coca-Cola 100x100 by Greig Anderson

Coca-Cola 100x100 by Greig Anderson

March 24, 2015 from abduzeedo's blog

Coca-Cola is such an iconic brand and their bottle is a trademark. You can see that form and recognize immediately that it's Coca-Cola and of course their marketing team is super smart to explore that. Another great example is the...

Branding: Commercial Wars Between Coke and Pepsi

March 03, 2009 from PauloGabriel's blog

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the company's positioning. Also, we get to see how they find...

Branding: Slogan Wars Between Coke and Pepsi

February 18, 2009 from PauloGabriel's blog

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a Coca-Cola or a Pepsi fan boy, you have witnessed the constant war between these two giants. When you place this war...

The Coca-Cola Identity

June 18, 2008 from abduzeedo's blog

The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand Prix at Cannes Lions 2008. It's absolutily stunning.