The EPA Graphic Standards System was a guide to consolidate numerous US state offices with their graphic design and communications department. Back then, millions of dollars were being wasted annually due to non-standardized formats, inefficient processes, and almost everything being designed from scratch. 40 years later, creators of the NYCTA and NASA Graphics Standards Manual reissues are back in collaboration with the design firm that once worked on the EPA for a new edition. Currently live on Kickstarter is a collaboration from designers Hamish Smyth and Jesse Reed of Standards Manual partnered with AIGA and legendary design firm Chermayeff & Geismar & Haviv (responsible for Chase bank, NBC & PBS logos) to reissue the 1977 EPA Guide as a hardcover book. A portion of the proceeds will go to Earthjustice’s programmatic expenses in their mission to protect the environment and AIGA’s operational expenses for its Design Archives, which identify, preserve, and make collections of enduring value available to the public. Original Scans
Yesterday I posted the behind of scenes of a beautiful editorial design project for the TransWorld Surf Magazine. The work was done in 2011 but the style is very relevant to this day and will be in the near future. Today I would like to feature another project in the same realm. The project is the guidelines for Studio Standards and as you can see after the break, it's stunningly elegant and beautiful. Studio Standard create high-end, print-ready Adobe Indesign templates. You can learn more about their work at http://www.studio-standard.co/ The Studio Guidelines template is a 60 page Design Guidelines Indesign template available in both A4 and US letter sizes. It is thorough and finished to a very high standard. The preview images are shown in pink, however changing the colors is very simple using the color palette
Greek designer John Noussis was inspired by what google did with Material Design for Android and decided to recreate the same guideline preview for Airbnb. Check it out! For more from John Noussis visit behance.net/Ioannis_Noussis Image credits: Airbnb, Unsplash I really like what Google did with Material Design an Android L. So this is a case study of Airbnb and the guidelines Google gave for Material Design.
We love to post about visual identity and the creative process behind it because it shows the holistic approach of design. Creating guidelines and systems is the core of good design, it gives consistency and also flexibility to extend the brand without jeopardizing the visual language. The work of KYD Buro is an excellent example of a really well done visual identity and process. KYD Buro is a young architect team. The name is formed from the first letters of the founders: Kobets, Yankovskiy, Dubrovskiy. Company's services include architecture, complex projection, design and projects support. Teamwork is based on the following values: mathematics, logic, contemporaneity, openness, structuredness, consistency, simplicity and flexibility. They needed identity that would meet all of these requirements to create exact image of the company. The first step was establishing of relationships between brand values and their graphic expression. It helped to understand how logo should look like. After that there was the sketches stage. The decision was found in type transformable sign, consisting of three caps letters. Each letter is constructed by common grid and has the same dimensions. Letters' ends have universal form for variety connection with each other. Credits: design and art-direction — Pavel Emelyanov print production — F61 work room photography — Anatoly Vasiliev Via Behance
Design a logo and a visual identity goes way beyond the free form and artistic side of what most people think. There is all the rational part including proportions, scaleability optical adjustments and reproduction that has to be thought in order to create an efficient and well design logo. The visual design guidelines will provide this information to ensure that the brand is used correctly. In this post we want to illustrate the construction or guidelines of a logo. From VW to Twitter and Braun we hope these examples can inspire and instruct you for your next branding project.