The visual identity developed for Salva Craft Beer, a growing artisanal brewery from Brazil, is based on a handcrafted logo that has been gone through manual and digital processes that added dust, scratches and noises to the original art and labels, so each one has an unique visual. The beer types harmonizes with the Weekdays, with some mystery reserved for Thursday. This project was done by Rodrigo Brod, Germano H. R., and Vagner Zarpellon.
George Bokhua is one of my favorite identity designers and he strikes again. This time the identity was created for Alphametry, a global exchange for financial market professionals to list, discover and purchase actionable equity investment ideas. Check it out! For more from George Bokhua visit behance.net/milash.
Peltan-Brosz Roland is a designer from Hungary who was commissioned to design an identity for Rawganique and also design all their product packaging, the result is absolutely amazing. Check it out! For more from Peltan-Brosz Roland visit peltan-brosz.com. Rawganique founded by Thammarath Jamikorn & Klaus Wallner in 1997 is a handcrafted products manufacturer that is based on Denman Island in Canada’s Strait of Georgia. They are chemical-free and sweatshop-free. Made in-house for end-to-end purity and founded by off-the-grid island homesteaders. We were commissioned to create their new visual identity. We made a system that is strict with its logo and font. But like nature itself from where the firm has its most inspiration the identity had to be more opened and closer. That is why in order that the identity is one in every way and reflects the new lifestyle that the firm proclaims we thought of using something personal like handwriting. In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and conventional and it is modern. So we devised a custom typeface for Rawganique, that due to modern printing technique we could create more verions of written words on labels. In this way almost all labels differ form one another, because every label set on the offset printing sheet is different from one another in terms of typeface and pattern crop to.
The design studio Hidden Characters took on the project to redesign Budapest Public Transportation logos to unify the marks in the whole communication system. We selected some behind the scenes of the process and the final result is really good. Enjoy! For more from Hidden Characters visit hiddencharacters.hu. About the project In the beginning of 2014, Budapest launched a brand new subway line. Together with this major development, the local public transportation supplier also wanted to improve the way of navigating at transportation hubs. This meant creating a system that integrates information and signage for services across all transportation tools. According to this idea, they started to design a unified and extensive signage system cooperating with in-house designers. They realized early that there is no real connection between the marks of the most important public transport lines, and they proposed a tender with Design Terminal inviting Budapest-based design studios to gain a coherent series of logos for Metro (M), Waterborne Public Transportation (D - Danube) and Suburban Railway (H - HÉV) services. Taking part in the tender was a great pleasure and even bigger that we were selected as winners. Since then the new signage system has been widely implemented and the new logos are pretty much all over the city now. Concept As the former logos did not correspond each other, a solution was needed to unify the marks in the whole communication system, thus helping the traveling public to easily find their way. Our concept slightly evokes the patterns of ‘tracks’ and ‘transportation lines’ by simply doubling the lines in each logos at certain parts of the letters, this way referring to the directions and dynamism, just like how lines go next to each other on a map.
Italian designer Alessandro Scarpellini takes on the rebranding work for Minimalissimo, a magazine that celebrates the best of minimalism in design from the past and present. For more from Alessandro Scarpellini visit alessandroscarpellini.it. Since 2009, Minimalissimo’s identity was focused on serif typography, specifically the beautiful Baskerville typeface. You may think this was an unusual choice considering serif type is undoubtedly maximal in form, however it helped shape an identity for Minimalissimo, but I suppose you could say that it never felt the most suitable option. With this in mind, we felt there was a need to create a unique identity that not only communicates minimalism, but also closely aligns with our minimalist sensibilities found throughout our design articles. Having already moved towards a logotype a few years ago using a single character, M, we wanted to continue with this concept. So we approached Italian graphic designer Alessandro Scarpellini to design a simple, minimal yet readable logotype. Naturally adopting a sans-serif type, Scarpellini decided, having experimented with a number of typefaces, that Avenir would form the basis of Minimalissimo’s new identity. The logotype was then stripped back and reduced to show only the essence of the character, M. The result is a clean, minimal and relatable identity for Minimalissimo. Less, but better.
Take a close look at the branding of Costume Code. A tailor shop that creates made-to-measure outfits for the fashion-savvy individuals. Using finest materials the company creates suites and shirts of extraordinary quality for both men & women. This project was designed by the Russian design studio The Bakery. Working on the new image we had to make sure the company clearly stands out from competition. The business was very young & established by young individuals, so we deliberately got rid of any luxurious, heritage-inspired visual solutions in favour of contemporary monospaced typography, monochrome palette and minimalist layouts. To give the brand its own voice we created a set of slogans to adorn most of the print materials. As the main target audience is mainly office workers, managers and businessmen looking to spice up their wardrobe, we came up with short quirky phrases relating both to office life and fashion customers could relate to.
Christian Vizcarra Cabrera is a young Peruvian designer who is sharing the process of creating his own personal identity using his initials CVC. Take a look behind the scenes and enjoy the process! For more from Christian Vizcarra Cabrera visit behance.net/christianvizcarra. Spend a lot of time developing this brand and I think I could finally accomplish something that can be presented to all , there is no better brand name oneself that always thought , by that very fact had a long way with mine , you see have one very long and very difficult to combine initial (C - V - C ) , so that live together in harmony and with a meaning , use the concept of fingerprint for the same reason that I believe that everyone is unique , as well as my work, my way of thinking, acting , and deciding things, and by that very fact that I have to defend mine idología above all things , and hence the second concept of the shield, because I have to defend my ideals , my work and my effort.
This is an amazing study about the new identity of the City of Porto in Portugal. In this post you will see all the notes that enforced the decisions taken on this new identity that now represents the entire city. Enjoy! For more from White Studio visit behance.net/whitestudiodesign. New identity for the city of Porto In June of 2014, we were invited to design the new identity for the city of Porto and its city hall. The challenge presented was very clear. The city needed a visual system, a visual identity that could organize and simplify communication with the citizens, and could at the same time define a clear hierarchy, bringing together the city and the city hall. We needed to represent Porto, a global city, the city for everyone. That city could never be an empty entity, or a mere geographic location, restrained by physical boundaries. It is filled with life, with character, with icons and symbols, with habits and ways of living, with landmarks, landscapes and a very particular horizon. It could not be summed up in a few buildings. It is alive, and its identity shouldn’t be fixed or closed. It needed to breathe and grow every day. Ancient, Very Noble, Always Loyal, Undefeated City of Porto. Porto has always been a very passionate city. It has a scale that allows for a relationship of proximity. Here we feel cozy, we feel at home. We develop a feeling a ownership with every landmark, with every street. The city is ours. And with each step we recognize its accent and its attitude. The cause is the city. The cause is Porto. This idea of ownership felt very important for us. This unique home that each one of us finds in the city needed to be represent. Everyone should have their own Porto. With this idea in mind, one of our first tasks was to understand how others view the city, and what comes out of that observation. It’s obvious and even cliché to identify the big icons like Torre dos Clérigos, Casa da Música, Ribeira, Fundação Serralves, the river. These icons go from the incredible gastronomy to the unmistakable accent of the north of Portugal. The Port wine, the São João festivities, the old and the contemporary, the landmarks and the familiar, the list of “Portos” continues. For each citizen Porto represents a different thing. If you ask someone “What is your Porto?” the number of answers is endless. We felt like we needed to give each citizen their own Porto. We needed to show all the cities that exist in this one territory. Thus it became clear to us that Porto needed to be much more than a single icon, much more than a single logo. It needed complexity. It needed life. It needed stories. It needed personality. The icons Looking at Porto from an aesthetic point of view we found the inspiration we were looking for in the blue tiles spread all across the city. Although the city is known for a wide range of colorful tiles, with patterns and drawings that go from the totally geometric to the fully illustrative, only the blue tiles were used to tell stories. The blue tiles show our history, talk about the city and its landmarks, they are narrative by nature. Inspired by the stories in the tiles we developed more than seventy geometric icons that represented the city and its people. The icons were designed based on a grid that could connect them with each other, creating a continuous network that evokes a tile panel. These icons became a visual code to represent the city. A code that can live by itself, viewing each symbol individually, or as a network of symbols that show the never-ending complexity of our city. The icons could also be more illustrative, telling stories, showing the landscape, translating our passions. Porto. Porto is a city with a strong personality. It has a recognizable attitude that is unmistakably ours. So living along the network of symbols, we needed a brand with a clear message, one that summed up our identity. The word was enough. In a simple direct affirmation of who we are and what we are. Nothing else but Porto. The city is undisputed, unavoidable, incomparable. It’s Porto. In the word, in the dot, we visualize the orality of the city. As if the attitude of Porto was just waiting to be revealed. It is the blunt affirmation of what we are. What now? One of the things we realized when designing the icons was that the list of things to represent was endless. To each person we talked to, a new possible icon came up. The list kept growing from an initial twenty icons, to the current seventy and counting. It is meant to be an open system. Through suggestions, drawing panels and interviews we are trying to collect as much input as possible, and every week a couple of new icons appear. We hope we can make this identity feel as much like home as possible to the citizens of Porto. We want it to be theirs. Their ideas and their participation will be taken into account and we’ll build these stories together. Porto is a shared identity. It is not meant to be done or closed. The openness and versatility of this system allows the identity to reveal its various stages of maturity, to grow and to develop in a dynamic, mutable environment. Our ultimate desire is that the identity can work for each Porto citizen, that they can relate to it and find themselves in it. In the diversity of the symbols we want to find unity. Porto. is the romantic feeling that shows loyalty until the end. Credits Client: Câmara Municipal do Porto Studio: White Studio Year: 2014 Art Direction: Eduardo Aires Design project: Ana Simões, Raquel Rei Designers: Raquel Rei, Ana Simões, Lucille Queriaud, Joana Mendes, Maria Sousa, Dário Cannatà Motion: Tiago Campeã Photography: Alexandre Delmar
Today we are going to look how Sedonna was branded. Sedonna is an upcoming clothing company, designed by the Brazilian branding studio IndustriaHED. Check it out! For more from IndustriaHED visit http://industriahed.com/.
Another awesome brand study by the Polish designer Lukasz Ruszel. This time is an indie beer visual identity where you can see all the steps of the process, from goal to final result. Enjoy! For more from Lukasz Ruszel visit behance.net/midgar. Goal Creating visual identity for a new brand of indie beer called Trzech Kumpli (meaning "three three friends" in Polish). We have started out with a few ideas for the brand's symbolism: Three buddies having a beer together. Depicting Svetovid - a four-headed, Slavic God of war, fertility and abundance. Client was a big fan of Art Deco style, so we needed to try it out as well. Sketches Proposals First concept is a simple geometric representation of three friends sitting at a table, having a beer. Second idea refers to Svetovid, the four-headed deity. The last one is a more radical and experimental solution, inspired by alchemical symbolism (the first shape stands for the creation of the Philosopher's Stone). At this point different beer styles were supposed to have names of chemical elements, so I thought it might be an interesting approach. Development The first proposal has ben selected for further exploration, due to its simplicity and clear representation of the company name. My client rightly pointed out that the initial draft was a little too heavy, and the surface of the beer is too dark for the first (and most important) brew of the company's light beverage. While working on these elements, I have also come up with the idea of encapsulation the whole logo with a cap-like shape, that would clearly suggest some king of beverage (hopefully, beer for the target audience). At this point lettering was far from satisfactory - glyphs were just placed on a curve, not following it, and they were not "open" enough for optimal readability at small sizes. Comparison of the logo-cap before and after changes to the lettering: Final Result
Kombi is a Canadian brand based in Montreal since 1961 and has undertaken the project to update its brand. Polygraph design studio redesigned their brand as an invitation to the heat, and here is the result. For more from Polygraph visit polygraphe.ca.
This is an awesome brand study about a baber shop identity designed by Polish designer Dawid Cmok. Check out all the elements of this brand identity and how it was brought up to life. Enjoy! For more from Dawid Cmok visit behance.net/dawidcmok. The author created a distinctive image of the barber shop & the barber salon basing on a functional design that would easily be recognized and would be distinguished among other such institutions in the world. Inspiration / Process Logotypes / Variants Typography / Berlin Sans FB Colours Palette / CMYK / RGB / Pantone Patterns / Variants Shop Accessories Salon & Shop Sign Branding identity / Elements
This project is by italian designer Manuel Bortoletti and it illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto. Enjoy! For more from Manuel Bortoletti visit manuelbortoletti.com and behance.net/manuelbortoletti. The project starts with the logo analysis, whose purpose is giving the feeling of direct contact between the producer and the final consumer. Then, it continues with studying the labels of the products sold in the shop, trying to create a consistent visual identity, adhering to the values of the brand. Finally, the project takes into account a small informative booklet and the website. The first wants to communicate the face and the history of the products, while the second will give the possibility to subscribe to the events organized by Tenuta Veneta and buy products directly from the online shop.
I am not a Windows user anymore, it's been more than 10 years since my last PC. Looking back, the PC brings me good memories, my first computer was a PC-XT and the a AT-386, all of them using DOS and Windows 3.0 and 3.11. I still remember when Microsoft released Windows 95, the box and the colorful Windows logo. After all this years and seeing the shift in the market towards mobile devices, it's really nice to see that Microsoft is putting a lot of effort in design, starting from the Windows visual identity created by Pentagram. We also know that the this logo was released a few months ago, but we noticed that this week Pentagram and Paula Scher published a nice post on Behance about it. As one of the reasons we started Abduzeedo was to share things that inspire us, I decided to post about it again. In my opinion visual identities are one of the most, if not the most difficult area of design, and in my humble opinion, Pentagram did an amazing job with the Windows log. Video Windows 8 Transparency from Pentagram on Vimeo.
Dennis de Vries is a graphic designer from Groningen, Netherlands. Being in the industry for 8 years now, Dennis's main focus and interest were always Typography and Packaging Design. A complete identity through simple concepts, hope you'll like these! Offering branding & design services for digital and printed use. I gather and filter ideas to produce concepts that have a simplistic style, but preserve a complete story.. For more information about Dennis de Vries, you can visit his website at Subform.net , follow him on Twitter @subform. All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries All Rights to Dennis de Vries
Sweez: Sweet and Freezing is a delight shop located in Rio Grande Do Sul, Brazil. The stunning branding identity was designed by Maurício Cardoso and Maurício is a designer and illustrator based in Caxias Do Sul, Brazil. Hope you'll like this one because it's beautiful! For more information about the Mauricio Cardoso, you can visit his profile on Behance. All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso All Rights to Mauricio Cardoso
Alex Townsend is an Art Director and Designer based in New Zealand and London. Alex worked independently with companies like Sony, Nike, Channel 4(UK), YouView, Microsoft and more. This is the branding and Identity for Sony PDSG, hope you'll enjoy it! I approach all projects with the same goal, to enhance products beyond the intended brief — to add value and original ideas as part of the initial process. For more information about the Alex Townsend, you can visit his site at NewRoyalStantard.com and also check out his Behance. All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend All Rights to Alex Townsend