Fire has to be the most misterious of the 4 elements of nature. It warms you up in a cold night, but it might also kill you if you house is caught on fire. Probably the most interesting choice is to respect it, no matter water. As we say here in Brazil: he how plays with fire, wets his bed. :p Also, there's plenty artistic representation of this element, through various arts, and the ones featured in this post: photography, illustrations and logos. These are really fantastic, and I know you all like it! If you got some art based on fire, please, share with us!! Cheers!
Probably one of the best ways to be successful with a new logo is to really think it through. Making anything, just to get rid of it won't make you a good designer. You might think you gotta go with the standard logo: graphical element + logotype, but you don't have to, actually. A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. That said, one element logos are the ones that got one or another. These are some great exemples of successful logos that achieved their objective by solving their problems with creativity. It's not necessary to have an icon supporting your logotype... or a logotype supporting your icon. If you find the right balance in a single element, then most likely you're good to go! So, here are some amazing one element logos that I collected from amazing Logopond. I hope you enjoy these! Cheers!
Last month Carlos Merigo, from Brainstorm #9, one of the biggest and most prestigious Brazilian blogs, contacted me asking if I would be interested in redesigning his blog brand. I was totally amazed by the opportunity to work on a project like that. I knew it would be challenging because of the target audience, mostly advertisers and people who really know about that matter. Briefing the design process The first thing when designing a logo, is to understand the context, history and what's the image it has to deliver to the audience. Asking Carlos about the meaning of the logo, he explained to me that the logo was, of course, related to “brainstorming”. Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming. - Wikipedia Now, about the number #9, it was a really nice story: he was looking for something that would make the name stand out, Brainstorm was way too simple. Then he saw on his table the famous White Album by the The Beatles. He decided to take a look at the name of the songs and found the Revolution #9. That gave him an insight, because even John Lenon himself once said that that song was the weirdest, longest and probably most hated Beatles song. John Lennon wrote this with contributions from Yoko Ono. It's a highly experimental piece, which Lennon once called "The music of the future." It is the most controversial and bizarre track on the album - you have to have a very open mind to appreciate it. The work is credited to Lennon/McCartney, though it was primarily the effort of John Lennon. (This was Lennon and McCartney's standard practice, to share songwriting credit on all songs written by either or both.) George Harrison, Ringo Starr, and Yoko Ono made small contributions, while Paul McCartney did not actively participate in the track's creation. Ono's avant-garde influence on Lennon's compositional style is clear throughout "Revolution 9." - Wikipedia I had to listen to the song, and it’s definitely a crazy song, full of looping and sort of a collage of different things, pretty much like a brainstorm. That was the current logo. So the keywords from my little brainstorm were: Loop Collage Avant-garde Logo References and Sketches Before going straight to the computer, I worked on some sketches, exploring a few concepts using the keywords that were selected before. Also I visit logopond.com for some logo references. You can take a look at some logos I used for reference at the Ultimate One Color Logos Inspiration article. Logos from logopond for design references The first idea was to keep the # symbol and add another element. In this case the lightning bolt. I know, I suck at that but it's helpful ;) First Idea After having some interesting ideas on paper, it was time to go to Illustrator and work on the symbols. Below you can see one of my ideas, mixing the # and the lightning bolt. The first symbol mixing the # with the lightning bolt It was a nice idea and a good symbol in my humble opinion. It had a nice link with the previous logo, but there was a big problem: the number 9 wouldn't work well along with that symbol. First Idea with the Logotype and versions Selected Idea Even though the first version came out quite nicely, I decided to work on another version, trying something different and using the number 9. With that in mind, I decided to mix the number and the lightning bolt symbol. Second idea mixing the number 9 and the lightning bolt Logotype With the Avant-garde influence on the song Revolution #9, I simply had to use that font. I really like it, despite the fact that here in Brazil it was a default font in Corel Draw, the most popular software for vector design here. But what does that have to do with the font? Well, imagine that this is the default font... so when people send business cards to the bureau and forget to send the fonts, which one is used instead? Yes, maybe it was the most used font ever here in Brazil, but with a few tweaks it would work fine. Exploring the idea of looping, I played with some characters, mainly in the word Brain because ideas and complex thoughts are born in the brain, so it had to have a clear relation between LOOPING in the Brain. Also I used gradients to add some depth to the connections between the letters. In the last letter, the "M", I nudged the symbol a bit over the letter, leaving a little gap between the symbol and the letters to avoid problems with the monochromatic version. Selecting and playting with fonts Final Result I really believe that the new logo achieved the goals we had set in the very beginning of the project. A simple and iconic logo, relating to the Beatles song, Revolution #9. Versions Braincast Braincast, the Brainstorm #9 screencast. Site Also I worked on the web site, but that's another story for perhaps another post in the future.
We're planning to launch an online store to sell some t-shirts... we even got a really nice tee design from a quite popular designer... which it's still a suprise. The name we thought for the store is Abductees, because of the clear link with Abduzeedo, abduction and t-shirts. I was working on the logo and the idea was to make something really simple using just the font. Playing with the characters, I've noticed that I could create a clear visual reference to a coat hanger with the "E" and "S". References Abduzeedo Logo Coat Hanger Versions After a few tweaks with the letters, I got two versions for the logo. Both have the reference to the coat hanger, however the first one is more visible, while the second one it's not that clear, but the "S" looks better, therefore it's more readable. I'd love to hear your opinion about the logo and which version you like the most. Also if you have suggestions for the shape or even the colors, please let us know. Just leave a comment with you opinion, I'll appreciate it.
Last week I was working on a logo design project for a popular Brazilian blog. One of the requirements was that the logo had to be simple, so I started looking for some references. One of the best sites about logos is Logopond. They simple have tons of logos on their website, but one of the biggest problems is that, sometimes, it's a bit hard to find an specific type of logo... in my case, one color logos. Logopond was very useful for my logo project. I found amazing logos with some really clever and creative solutions for logos without using gradients or more than one color. Because of that, below I list some of the logos I found.
We have to agree that surf and skate wear users and lovers have good taste, lots of personality and dress based in a life style. Maybe that is why all surf and skate brands has such nice logos, to really get into their customers preferences! Some of these brands had change their logos to keep modern and other kept the same line since the beginning, but the important thing to say is that these logos really have their own personality. Quicksilver Billabong O'Neill' Hot Buttered Rusty Powell Peralta Rip Curl Element Plan B Reef Vans Oakley Roxy Volcom Misc
This video came to me in the right moment. I've always wondered how come the Batman logo changed so much, different from other superheroes, such as the Superman. Each story line, each media, has its own Batman logo. And it was cool to find out that someone out there had the same doubt about it, and decided to look for an answered, coming up with this awesome video, showing us what we could call an "evolution" of the Batman logo. Check it out, and I bet you'll really enjoy this if you're a fan of the greatest detective of all time. Cheers! ;)
Last week I posted an article showing some great logos using 3D effects and colorful gradients. There are quite a few ways to do create those effects in Illustrator, however for most of them you will have to use the Pathfinder tools. Because of that I will show you an example based on a few logos from that list. References When I was looking for references for a logo design project that I'm still working on, I selected some awesome logos. Below you can see some of them. You can visit the sites of these logos at: Qwell - http://logopond.com/gallery/detail/14996 Terra - http://www.terra.com.br South Creative - http://southcreative.com.au/ Aramova - http://aramova.com/ Step 1 Open Adobe Illustrator and create a new document. With the Ellipse Tool (L), create a circle. Step 2 Duplicate the Circle and resize it, but just the width. Align it to the Left. Also change the Blending to Multiply and use cyan for the color. Step 3 Repeate the same process of the previous step, this time however reduce the height of the new circle. Also use green for the color. Use the image below for reference. Step 4 Repeat the Step 2 again, this time align to the right and use yellow for the color. Step 5 Repeat the Step 3 just aligning the new ellipse from the top. Use red for the color. Step 6 Select all ellipses and go to the Pathfinder panel (Window>Pathfinder). Click on Divide, it's the first option in the Pathfinders. This command will divide all the elements allowing us to use different colors for each one. Step 7 Playing with the Abduzeedo colors. Step 8 You can try gradients with the Gradient Tool (G) to create a nice 3D Effect. Step 9 If you need the logo in one color over light or dark backgrounds, the best thing to do is add a stroke to the elements. Conclusion Even though it looks complex, this technique is quite simple and it results in a very nice effect. That's why we've seen more logos using it. Also one of the coolest things is that you can try different shapes and colors that will result in another type of effect. If you seen thee logos I used for reference, Terra, Qwell and South Creative, they use this effect just changing shape sizes and colors, while the Aramova, uses the same technique but forming a triangle instead of a circle.
Currently, I'm working on 2 logos for different companies. One of them is my design studio, Zee (http://zee.com.br). My design process for logos is simple: firstly I brainstorm some ideas and keywords that have relation with the business of the logo I'm working on, then I look for images or ways to make those ideas and keywords real. Of course there are more steps, one of them is checking other logos, not only for reference or ideas, but also, and perhaps the most important, to see if I'm not doing anything that has already been done. There are excellent sites that showcase logos, my favorite is Logopond. They have a huge number of logos in their gallery, very useful to see how other designers approach some subjects on designing logos. Because of that I selected some of the best logos I found on Logopond that use colorful gradients and subtle 3D effects.
Having inspiration sources is one absolutely important step in the process of creating a logo. The most trends you manage to check out, the best! Since I'm developing a logo for a new company, and their color is blue, I started a research on some blue logos... here are some of them. Logopond is a great logo inspiration source, besides that, if you submit your logo there, you get lots of feedback (really important). There, I found these blue logos, that got different trends within. I actually don't know what to do yet... maybe just text, maybe contrast between two shades of blue? Well, I gotta develop that, in the meanwhile, you guys should check these out, and don't forget to visit the best source for logo in the web: Logopond! Cheers! ;) PS.: Any tips for me, people?
In this week's interview we have a great interview with Jacob Cass, the blogger behing Just Creative Design. JCD is a very famous design blog launched in November 2007 that focuses on all areas of design and creativity. Also, Jacob is a freelancer designer working in the fields of logo design, print design, web design and branding. You probably know who he is and I hope you enjoy this interview. 1. First of all, the staff of Abduzeedo would like to thank you for answering these questions. So, why did you decide to start a design blog? It was only 9 months ago when I first realised that blogging was more than just a personal diary but once I knew, I knew it was going to work for me (after some initial research). I originally started a design blog so I could get more design work and record my progress in the design industry which works both hand in hand. 2. Did you have different experiences as a blogger? What about the people that contact you thru your blog besides clients? Any fans? Without a doubt. Blogging has put my name out there which means I now have clients from all over the world and with that of course comes fans... Every week I receive numerous "fan-mails" if you can call it that... mainly people just thanking me for my work and the occasional "your hot / cute" email which always gives me a smile. There are also those just wanting some advice and those who want a bit of promotion, of which I give to every person that asks. I make it my job to reply to every single email. 3. We've seen that you got many cools works in your portfolio, like your logo designs, prints, web and personal pieces. How is your workflow? I actually have a whole category on my blog dedicated to my design process. My usual process starts off with gathering information from the client, getting the initial 50% deposit and then I begin research, sketching, conceptualising and then getting feedback from the client and going from there. Every project is unique so there is no 100% set process but usually it goes in an order similar to that mentioned. 4. Do you work in a office? What is your routine like? What do you do to get some inspiration? I work from home which has an office like atmosphere with lots of natural light. I don't have a concrete routine but I generally check my emails in the morning and afternoon, do design work during the day and blogging and social stuff at night. I have a massive folder full of design inspiration on my harddrive and if that doesn't work I always refer to my post 101+ Places To Get Design Inspiration. 5. What, for you personally, are the pros and cons of being a designer? The biggest pro is that I love what I do so it is not really work which gives me the highest satisfaction. The cons of being a freelance designer is that you have to be disiplined, your own boss and do all of the business administration yourself. 6. What are your tools of the trade, both hardware and software? Hardware: Intel Core Duo 2.44GHZ, 3GB RAM, 500GB, TV Card (to watch TV on my computer), 1000GB External Harddrive, 24" Benq Monitor, 18" Samsung Syncmaster Monitor, Graphics Tablet, Cordless Logitech Keyboard and Mouse, 5.1 Altec Lansing Speakers, Canon Multi Purpose Printer / Scanner / Colour Photocopier... Pencil & Paper. Software: Photoshop, Illustrator, Dreamweaver, InDesign, Firefox, iTunes, Twirl, MSN, Skype, Font Explorer. 7. What do you do in your spare time? Sports, television, movies? I am a big fan of the pub / club scene as I love dance music and socialising but in my spare time I also love going to the beach, cafes, movies, listening to music and doing even more design. I also love traveling and so far have been to 30 countries which is a mean effort for a year 20 year old. I am planning to go to Canada next year and hopefully Japan at a later date. 8. What are your favorite 5 websites, and why? Delicious as it can find design stock and popular resources quickly and accurately. Google as it is the god of search engines for everything else not design related. DesignFloat as it showcases great design articles. Adubzeedo for publishing awesome posts all the time and My own website (http://justcreativedesign.com/)as I have loyal readers who contribute to discussions most relevant to me and my career. 9. Once again , thank you very much for the interview. As a final word, do you have any tips for upcoming artists, designers and bloggers? The most important tip I could give to upcoming artist would be to practice and read a lot and never undercharge... same goes with bloggers... read and practice, read and practice, read and practice. Some Works