Design a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other collaterals. Now, it's very important to have in mind that this process is not simply placing the logo and that's it. Every piece has to be thought and created to commnunicate the goals and image of the company we're designing for.
Probably one of the best ways to be successful with a new logo is to really think it through. Making anything, just to get rid of it won't make you a good designer. You might think you gotta go with the standard logo: graphical element + logotype, but you don't have to, actually.
Last month Carlos Merigo, from Brainstorm #9, one of the biggest and most prestigious Brazilian blogs, contacted me asking if I would be interested in redesigning his blog brand. I was totally amazed by the opportunity to work on a project like that. I knew it would be challenging because of the target audience, mostly advertisers and people who really know about that matter.
Briefing the design process
TV Series are always a great option to watch since they have an amazing content to catch our attention and these days they can even turn us addicted to it. People that like Dr.
Currently, I'm working on 2 logos for different companies. One of them is my design studio, Zee (http://zee.com.br). My design process for logos is simple: firstly I brainstorm some ideas and keywords that have relation with the business of the logo I'm working on, then I look for images or ways to make those ideas and keywords real.
Logo design is a huge part of graphic design. A logo is a name, symbol, or trademark designed for easy and definite recognition. I'd like to share with you a selection of logos that I feel are some of the best around. Hope you enjoy.
Logo design is one of the most fascinating areas of design. Even though it might look easier to design a logo compared to a web site, the designer has to work on a word, sometimes with a symbol, that will represent a company or a product to thousands of people.
We’re so used to some tech companies logos that sometimes we think they’ve never changed, they were always like that.
Lately I have been working with my brother on a promising project. Actually I shouldn’t even been talking about that now, but it’s necessary to say some things. Basically it’s all about CSS, it’s really cool, and it's called Wedeed.
Anyway, what he asked me to do was the logo and later its GUI.
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