Harley-Davidson is one of the most iconic brands in the world. Each bike has their own design and even the engine sound is part of the brand. Designing for such an important brand must be challenging but at the same time very rewarding. The SOUP//GROUP Inc. has put together some really awesome illustrations they did for Harley that definitely deserve a feature here on Abduzeedo. SoupGroup design roots are planted deep within the Southern California lifestyle -- a lifestyle that helps foster design ideas that embrace all that is new and fresh in today's culture and art scenes. Many industry leaders have come to rely on SoupGroup as a vital graphic design resource that captures the cutting-edge style in our image-driven sports and lifestyle markets. Each project, big or small, requires a unique approach. We know that reaching your core customers is going to take a one-of-a-kind solution. We translate your message graphically into a language your customers are going to understand. And that understanding results in sales. For more information visit http://www.soupgroup.com/ Via Behance
Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it's pretty common to try to create basic geometries to simplify an icon to it's purest form. Tom Anders Watkins has a really cool project illustrating this process called Animal Logos Vol 1. A predominantly personal project, exploring ways in which logos can be formed using only basic shapes and minimalist techniques. For more information visit https://www.behance.net/tomanders
This is an amazing collection of Marks & Symbols designed by Face. studio from Monterrey, Mexico. If you are a fan of minimalism and simple solutions you will sure enjoy this collection. For more from Face. visit designbyface.com and behance.net/designbyface.
Jackson Alves is one the best lettering artist from Brazil. This post is a selection of his work during 2013, here you see the sketches and logos he created. Enjoy! For more from Jackson Alves visit behance.net/jack.
In planning my itinerary for an upcoming trip to Portland, Oregon I discovered the city is home to more than 60 microbreweries. That's more than any other city in the world including Cologne, Germany. Brewpubs are scattered all about the city, some in renovated cinemas, others in historical landmark buildings that were otherwise destined for destruction. To pay homage to the beer capital of the world I've put together a quick gallery featuring logos of some of Portland's most notable brewers. We hope you find inspiration in some of the designs and the creative naming good fodder for discussion. Of course if you have any tips or must-see spots while in Portland please feel free to share in the comments section.
We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we had a The Office fan-post featuring logos with bears, beets and Battlestar Galactica (only the strong will understand), and today we're featuring logos with cutlery! Back in 2010 we had our first post on cutlery, and it felt right to make a new one. Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)
The most amazing thing about being a designer today is the possibility to create, distribute and get feedback on projects very quickly. That's a huge motivator, especially for personal projects where we have much more creative freedom to explore and learn. Case in point, the VARIG Logo Redesign from Leo Porto. VARIG was the biggest and most important airline in Brazil from the 60s to the 90s. It was founded in 1927 in Porto Alegre, my hometown. I remember drawing its logo in my school books and imagining flying with them. The logo was very classy, a golden compass. In the early 2000 the company declared bankruptcy and was acquired by another airline. Today we carry only the memories of the golden age of aviation. Leo Porto decided to create his own redesign of the brand and he does a great job of bringing back the style of the mid-century modern era. Varig Logos VARIG was the first airline founded in Brazil, in 1927. From 1965 until 1990 it was Brazil’s leading and almost only international airline. In 2005, Varig went into judicial reorganisation, and in 2006 it was split into two companies. Varig was my favorite airline until it closed for good in 2007. If Varig were to come back as the number one airline in Brazil like it once was, it would have to go through a complete rembranding. The following pages cointain my view of what Varig should look like if it came back to the market. Rebrand For more information visit http://leoporto.com/
Jackson Alves is a type designer from Curitiba, Brazil. He is specialized in calligraphy and lettering with an amazing set if skills. He is sharing with us his sketchbook of logos that go from the first sketches to the final result, very cool to see these amazing logos go from sketch to final illustration piece. Enjoy! For more from Jackson Alves visit behance.net/jack and follow him on twitter @jackdzn. This is my collection of logos (I could say also “collection of calligraphy logos”) that I made before 2013. I wanted do something more than a collect of logos, so I decided to put the sketches of the logos too, this way I can show a little bit of the creative process and show how much changes a logo since its first idea. I have a sketchbook where I scribble almost all of the logos I create, and was based on it I create this project. UniCuritiba Nuts Magazine First 10 Buhari & Co Personal Logo Custom Types Workshop Kelly Brook (Nuts Magazine)
The book suggestion of this week is about logos and it's not only one book but three. We are talking about Gestalten's line of books on contemporary logo design: Los Logos, Dos Logos and Tres Logos. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach. Get yours Buy Los Logos Buy Dos Logos Buy Tres Logos
Steve Shanabruch is a designer based in Chicago. With his love for his city, he decided to mix and create logos for each neighborhood based on personal experience and intimate knowledge. It's one designer's take on Chicago, I hope you'll enjoy those creative and yet amazing logos. My vision might not match yours, but I hope that we can agree that a neighborhood with a logo is better than a neighborhood without. For more information about Steve Shanabruch and his project, you can visit his website at theChicagoNeighborhoods.com and follow him on Twitter @chgohoods. All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch
The book suggestion of this week is about visual identities, but not corporate ones, it's about the visual identities of bands. The book is called Band Id and it's an amazing collection of logos of famous bands. From the Rolling Stones' tongue-and-lips trademark to the Grateful Dead's lightning bolt skull to Prince's glyph, logos embody an identity and experience shared between musicians and their fans, who proudly display these graphics on T-shirts, posters, pins, stickerseven tattoos. Collecting more than 1,000 rock, hip hop, metal, pop, reggae, and country music logos from the 1960s to today, this catchy design survey captures the coolest and most powerful examples of music made visual. Including interviews with key logo artists and presenting the graphics large and over extended gatefolds, BAND ID will wow music fans and designers alike Buy Now
The chrome of car logos has always inspired a lot of people especially designers and car lovers. It's not just the brand of the car or model it is what that represents to legends like the Camaro or Dodge among others. The best site to find inspiration on that is hands down Chromeography (http://chromeography.com/). With tons of incredible photos it's a very useful resource for designers and enthusiasts For more information visit http://chromeography.com/
The book of this week is about logos, but not corporate identity or product logos, it's about logos from the underground black metal music. The book is called Lord of the Logos: Designing the Metal Underground and it is an incredible source of inspiration especially in terms of typography. This eponymous book is a collection of hundreds of Szpajdel's powerful logos, each of which captures the force of this genre anew. The hallmark of Szpajdel's work is his surprisingly fluid combination of letters with visual elements from art movements such as art deco and art nouveau. But Szpajdel's most important source of inspiration is nature: roots and trees as well as bats and other creatures. In addition to the impressive selection taken from the thousands of logos this passionate metalhead has already created, Lord of the Logos also contains photos of dark forests, desolate moors, and gnarled branches that are closely related to his work. Through his use of unusual aesthetic influences, Szpajdel has brought a new dynamic into the gothic visuality of heavy metal. He has not only succeeded in leaving his own visual mark on this music, but has expanded the canon of forms it uses. The book is done in the style of a black prayerbook, an appropriate choice for an artist whose fans in the black metal community worship him as the Lord of the Logos. More images Buy Now
Visual Identity is one of my favorite fields in terms of design. It always impresses me how designers represent companies and create brands through simple design work. Roger Oddone is a very talented designer and great friend of mine that really knows how to create beautiful and compelling visual identities. The Corporate Identity we will feature today is from Roger Oddone for a company called Future Mechanics For more information visit http://www.rogeroddone.com.br/
We always say that personal projects is the best way to learn and do what we love. We do that all the time with Abduzeedo in our tutorials and wallpapers and we always admire other designers that do that too. That's the case of Hugo Silva and the brilliant Nike Laces. Hugo Silva is a graphic designer and illustrator from Lisbon. He works in the design industry for over 4 years focusing on identity, corporate, editorial, packaging and illustration. Hugo has a BA Graphic Design and a Master Design Visual Culture at IADE-Creative University. Nike Laces is a very smart idea of creating the nike logo with shoe laces. Check it out. Idea Final Results For more information visit Hugo's Web site at http://www.behance.net/yhello
The book suggestion of the week is called Symbol and it's a great book for those willing to learn more and improve their design skills on symbols. It shows over 1300 symbols organized in 2 styles abstract and representatinonal with sub groups within those 2. About the Book The book features over 1300 symbols, organized into groups and sub-groups according to their visual characteristics. Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols. About the Author ngus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the co-curator with Roanne Bell of "Picture This", a British Council exhibition featuring the work of London illustrators. Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico, and Varoom. Buy This Book * Images by David Airey
When we see a symbol or a custom designed typeface of a logo we tend to forget how much work was put into not only the graphic elements but the ideas and goals behind that design. There are very important details that make a good visual identity, from the right color choice to the construction guide of the elements in which all the adjustments are done and proportions are defined. It's in my opinion one of the coolest parts of the design process of visual identities. In this post I've selected some visual identity projects from Behance that illustrate a little bit of this attention to the details and the beautiful work done on the projects that follow. I'm sure they will also inspire you to do the same with your future projects. SDP Kaleidoskop By Rene Bieder ApexBrasil St-thermohus By Sebastian Gram Corporate visual identity management involves the planned maintenance, assessment and development of a corporate visual identity as well as associated tools and support, anticipating developments both inside and outside the organization, and engaging employees in applying it, with the objective of contributing to employees' identification with and appreciation of the organization as well as recognition and appreciation among external stakeholders. - Wikipedia SILVER STONE By Cheltsov Kirill ajeva By Julian Hrankov Danish law company Leoni Advokater By Hello Monday Eastgate By Creative United