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Logo Design: More Cutlery

Logo Design: More Cutlery

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we had a The Office fan-post featuring logos with bears, beets and Battlestar Galactica (only the strong will understand), and today we're featuring logos with cutlery! Back in 2010 we had our first post on cutlery, and it felt right to make a new one. Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

VARIG Logo Redesign

VARIG Logo Redesign

The most amazing thing about being a designer today is the possibility to create, distribute and get feedback on projects very quickly. That's a huge motivator, especially for personal projects where we have much more creative freedom to explore and learn. Case in point, the VARIG Logo Redesign from Leo Porto. VARIG was the biggest and most important airline in Brazil from the 60s to the 90s. It was founded in 1927 in Porto Alegre, my hometown. I remember drawing its logo in my school books and imagining flying with them. The logo was very classy, a golden compass. In the early 2000 the company declared bankruptcy and was acquired by another airline. Today we carry only the memories of the golden age of aviation. Leo Porto decided to create his own redesign of the brand and he does a great job of bringing back the style of the mid-century modern era. Varig Logos VARIG was the first airline founded in Brazil, in 1927. From 1965 until 1990 it was Brazil’s leading and almost only international airline. In 2005, Varig went into judicial reorganisation, and in 2006 it was split into two companies. Varig was my favorite airline until it closed for good in 2007. If Varig were to come back as the number one airline in Brazil like it once was, it would have to go through a complete rembranding. The following pages cointain my view of what Varig should look like if it came back to the market. Rebrand For more information visit http://leoporto.com/

The Sketchbook of Logos

The Sketchbook of Logos

Jackson Alves is a type designer from Curitiba, Brazil. He is specialized in calligraphy and lettering with an amazing set if skills. He is sharing with us his sketchbook of logos that go from the first sketches to the final result, very cool to see these amazing logos go from sketch to final illustration piece. Enjoy! For more from Jackson Alves visit behance.net/jack and follow him on twitter @jackdzn. This is my collection of logos (I could say also “collection of calligraphy logos”) that I made before 2013. I wanted do something more than a collect of logos, so I decided to put the sketches of the logos too, this way I can show a little bit of the creative process and show how much changes a logo since its first idea. I have a sketchbook where I scribble almost all of the logos I create, and was based on it I create this project. UniCuritiba Nuts Magazine First 10 Buhari & Co Personal Logo Custom Types Workshop Kelly Brook (Nuts Magazine)

Book Suggestion: Los Logos, Dos Logos, Tres Logos

Book Suggestion: Los Logos, Dos Logos, Tres Logos

The book suggestion of this week is about logos and it's not only one book but three. We are talking about Gestalten's line of books on contemporary logo design: Los Logos, Dos Logos and Tres Logos. Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal. Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach. Get yours Buy Los Logos Buy Dos Logos Buy Tres Logos

Chicago Neighborhoods Project by Steve Shanabruch

Steve Shanabruch is a designer based in Chicago. With his love for his city, he decided to mix and create logos for each neighborhood based on personal experience and intimate knowledge. It's one designer's take on Chicago, I hope you'll enjoy those creative and yet amazing logos. My vision might not match yours, but I hope that we can agree that a neighborhood with a logo is better than a neighborhood without. For more information about Steve Shanabruch and his project, you can visit his website at theChicagoNeighborhoods.com and follow him on Twitter @chgohoods. All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch All Rights to Steve Shanabruch

Book Suggestion - Band Id: The Ultimate Book of Band Logos

The book suggestion of this week is about visual identities, but not corporate ones, it's about the visual identities of bands. The book is called Band Id and it's an amazing collection of logos of famous bands. From the Rolling Stones' tongue-and-lips trademark to the Grateful Dead's lightning bolt skull to Prince's glyph, logos embody an identity and experience shared between musicians and their fans, who proudly display these graphics on T-shirts, posters, pins, stickerseven tattoos. Collecting more than 1,000 rock, hip hop, metal, pop, reggae, and country music logos from the 1960s to today, this catchy design survey captures the coolest and most powerful examples of music made visual. Including interviews with key logo artists and presenting the graphics large and over extended gatefolds, BAND ID will wow music fans and designers alike Buy Now

Inspiring Chrome Car Logos

The chrome of car logos has always inspired a lot of people especially designers and car lovers. It's not just the brand of the car or model it is what that represents to legends like the Camaro or Dodge among others. The best site to find inspiration on that is hands down Chromeography (http://chromeography.com/). With tons of incredible photos it's a very useful resource for designers and enthusiasts For more information visit http://chromeography.com/

Book Suggestion - Lord of the Logos: Designing the Metal Underground

The book of this week is about logos, but not corporate identity or product logos, it's about logos from the underground black metal music. The book is called Lord of the Logos: Designing the Metal Underground and it is an incredible source of inspiration especially in terms of typography. This eponymous book is a collection of hundreds of Szpajdel's powerful logos, each of which captures the force of this genre anew. The hallmark of Szpajdel's work is his surprisingly fluid combination of letters with visual elements from art movements such as art deco and art nouveau. But Szpajdel's most important source of inspiration is nature: roots and trees as well as bats and other creatures. In addition to the impressive selection taken from the thousands of logos this passionate metalhead has already created, Lord of the Logos also contains photos of dark forests, desolate moors, and gnarled branches that are closely related to his work. Through his use of unusual aesthetic influences, Szpajdel has brought a new dynamic into the gothic visuality of heavy metal. He has not only succeeded in leaving his own visual mark on this music, but has expanded the canon of forms it uses. The book is done in the style of a black prayerbook, an appropriate choice for an artist whose fans in the black metal community worship him as the Lord of the Logos. More images Buy Now

Future Mechanics Corporate Identity by Roger Oddone

Visual Identity is one of my favorite fields in terms of design. It always impresses me how designers represent companies and create brands through simple design work. Roger Oddone is a very talented designer and great friend of mine that really knows how to create beautiful and compelling visual identities. The Corporate Identity we will feature today is from Roger Oddone for a company called Future Mechanics For more information visit http://www.rogeroddone.com.br/

Nike Laces by Hugo Silva

We always say that personal projects is the best way to learn and do what we love. We do that all the time with Abduzeedo in our tutorials and wallpapers and we always admire other designers that do that too. That's the case of Hugo Silva and the brilliant Nike Laces. Hugo Silva is a graphic designer and illustrator from Lisbon. He works in the design industry for over 4 years focusing on identity, corporate, editorial, packaging and illustration. Hugo has a BA Graphic Design and a Master Design Visual Culture at IADE-Creative University. Nike Laces is a very smart idea of creating the nike logo with shoe laces. Check it out. Idea Final Results For more information visit Hugo's Web site at http://www.behance.net/yhello

Book Suggestion: Symbol

The book suggestion of the week is called Symbol and it's a great book for those willing to learn more and improve their design skills on symbols. It shows over 1300 symbols organized in 2 styles abstract and representatinonal with sub groups within those 2. About the Book The book features over 1300 symbols, organized into groups and sub-groups according to their visual characteristics. Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols. About the Author ngus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the co-curator with Roanne Bell of "Picture This", a British Council exhibition featuring the work of London illustrators. Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico, and Varoom. Buy This Book * Images by David Airey

Inspiring Visual Identity Construction Guides

When we see a symbol or a custom designed typeface of a logo we tend to forget how much work was put into not only the graphic elements but the ideas and goals behind that design. There are very important details that make a good visual identity, from the right color choice to the construction guide of the elements in which all the adjustments are done and proportions are defined. It's in my opinion one of the coolest parts of the design process of visual identities. In this post I've selected some visual identity projects from Behance that illustrate a little bit of this attention to the details and the beautiful work done on the projects that follow. I'm sure they will also inspire you to do the same with your future projects. SDP Kaleidoskop By Rene Bieder ApexBrasil St-thermohus By Sebastian Gram Corporate visual identity management involves the planned maintenance, assessment and development of a corporate visual identity as well as associated tools and support, anticipating developments both inside and outside the organization, and engaging employees in applying it, with the objective of contributing to employees' identification with and appreciation of the organization as well as recognition and appreciation among external stakeholders. - Wikipedia SILVER STONE By Cheltsov Kirill ajeva By Julian Hrankov Danish law company Leoni Advokater By Hello Monday Eastgate By Creative United

Logo Inspiration: Comic Characters

Everyone likes superheroes and other comic book characters. There is a plethora of stories and with subjects ranging from humor to the morbid. Comic books are deeply rooted in global culture, so that today we have several film adaptations of great box office. Something that is very interesting is when we see superheroes as brands, some of them are easily identifiable by color and shapes. I usually say that the most famous are precisely those that are most remembered. So I decided to make a selection with the logos of super heroes that I thought were the most important and also my favorites. Hope you enjoy it. Superman (by Valiance) Green Lantern (by graf-fx) Spider-man (by picard102) Batman (by crazySmiley) Fantastic 4 (by stanlydan) Wonder woman (by user-01) Captain America (by Mickka) V (by jammer909) Venom (by RoADkiLL86) The Watchmen (by ash369) Flash (by kelymin) Spawn (by donner9) The Incredible Hulk (by RichCG) The Punisher (by NoMoS) The Darkness (by ravenhawk002) X-men (by vickinator) Hellboy (by quadrophonic) About the Author Hey buddies! I'm Marcos Torres, a 19 year old art director/freelancer from Brazil, I'm here to bring some new interesting stuff to you. You can see my portfolio at http://flickr.com/marcostorres. Any request or jobs opportunities contact me via email to marcostorres90@gmail.com, also follow me on twitter http://twitter.com/marcos333 to get in touch with cool design news.

Elegant and Creative Branding Works

Visual Identities or brands are the first contact people have with your company, it's like the image of your company how we see it at first sight, that's why a good visual identity is becoming very important. Today the user experience is what makes the difference and the best way to create this experience is through design. In this post we will show you some elegant and creative brand works. These projects were selected browsing several others at Behance. Muggie Ramadani (http://www.behance.net/muggieramadani) Muggie Ramadani runs a studio called shortened to MRDS. Specializing in clean, effective and well thought out design they always succeed in communicating well. The work speaks for itself, bold typography with strategically planned brand aesthetics. No one can be unimpressed by the work this studio puts out. Project: KönigArchitektur Project: Max Chocolatier Denis Olenik (http://www.behance.net/maximalist) Denik Olenik is an independent brand developer based in Belarus. His style incorporates gorgeous colors with interesting geometric shapes. Structured and well planned identity work that is always recognizable. The work designed by Mr. Olenik is always more than impressive. Project: Avivo Project: Starbaltic Robinsson Cravents (http://www.behance.net/robinssoncravents) Robinsson Cravents is another independent designer who has a real talent for unique and outstanding logo design work. The brands he develops carry a strong unique style that is quickly drawing attention. A nice classic look with a clean modern approach. Project: HRJ Sam Gretti's Signature Slices Laboratory (http://www.behance.net/laboratory) The Laboratory is an American studio run by three young professionals. The work is clean and consistent and always communicate perfectly without any loss. Their use of interesting materials makes some of their work a supremely outstanding example of practical modern design. Project: Freq Nightclub Project: Radioscope Networks This articles was written and sent to us by Candice Coca. If you want to share your inspiration with us just send them via email to abduzeedo@abduzeedo.com. Thanks a lot Candice :)

Great Collection of Visual Identities

Design a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other collaterals. Now, it's very important to have in mind that this process is not simply placing the logo and that's it. Every piece has to be thought and created to commnunicate the goals and image of the company we're designing for. Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. Four functions of corporate visual identity can be distinguished. Three of these are aimed at external stakeholders. - Wikipedia Below I've selected quite a few references of visual identities I used for inspiration on some of the projects I've been working on. If you want to get more information, click on the images to visit the pages of the authors and learn more about them.

Amazing One Element Logos

Probably one of the best ways to be successful with a new logo is to really think it through. Making anything, just to get rid of it won't make you a good designer. You might think you gotta go with the standard logo: graphical element + logotype, but you don't have to, actually. A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. That said, one element logos are the ones that got one or another. These are some great exemples of successful logos that achieved their objective by solving their problems with creativity. It's not necessary to have an icon supporting your logotype... or a logotype supporting your icon. If you find the right balance in a single element, then most likely you're good to go! So, here are some amazing one element logos that I collected from amazing Logopond. I hope you enjoy these! Cheers!

Brainstorm #9 Logo Process

Last month Carlos Merigo, from Brainstorm #9, one of the biggest and most prestigious Brazilian blogs, contacted me asking if I would be interested in redesigning his blog brand. I was totally amazed by the opportunity to work on a project like that. I knew it would be challenging because of the target audience, mostly advertisers and people who really know about that matter. Briefing the design process The first thing when designing a logo, is to understand the context, history and what's the image it has to deliver to the audience. Asking Carlos about the meaning of the logo, he explained to me that the logo was, of course, related to “brainstorming”. Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming. - Wikipedia Now, about the number #9, it was a really nice story: he was looking for something that would make the name stand out, Brainstorm was way too simple. Then he saw on his table the famous White Album by the The Beatles. He decided to take a look at the name of the songs and found the Revolution #9. That gave him an insight, because even John Lenon himself once said that that song was the weirdest, longest and probably most hated Beatles song. John Lennon wrote this with contributions from Yoko Ono. It's a highly experimental piece, which Lennon once called "The music of the future." It is the most controversial and bizarre track on the album - you have to have a very open mind to appreciate it. The work is credited to Lennon/McCartney, though it was primarily the effort of John Lennon. (This was Lennon and McCartney's standard practice, to share songwriting credit on all songs written by either or both.) George Harrison, Ringo Starr, and Yoko Ono made small contributions, while Paul McCartney did not actively participate in the track's creation. Ono's avant-garde influence on Lennon's compositional style is clear throughout "Revolution 9." - Wikipedia I had to listen to the song, and it’s definitely a crazy song, full of looping and sort of a collage of different things, pretty much like a brainstorm. That was the current logo. So the keywords from my little brainstorm were: Loop Collage Avant-garde Logo References and Sketches Before going straight to the computer, I worked on some sketches, exploring a few concepts using the keywords that were selected before. Also I visit logopond.com for some logo references. You can take a look at some logos I used for reference at the Ultimate One Color Logos Inspiration article. Logos from logopond for design references The first idea was to keep the # symbol and add another element. In this case the lightning bolt. I know, I suck at that but it's helpful ;) First Idea After having some interesting ideas on paper, it was time to go to Illustrator and work on the symbols. Below you can see one of my ideas, mixing the # and the lightning bolt. The first symbol mixing the # with the lightning bolt It was a nice idea and a good symbol in my humble opinion. It had a nice link with the previous logo, but there was a big problem: the number 9 wouldn't work well along with that symbol. First Idea with the Logotype and versions Selected Idea Even though the first version came out quite nicely, I decided to work on another version, trying something different and using the number 9. With that in mind, I decided to mix the number and the lightning bolt symbol. Second idea mixing the number 9 and the lightning bolt Logotype With the Avant-garde influence on the song Revolution #9, I simply had to use that font. I really like it, despite the fact that here in Brazil it was a default font in Corel Draw, the most popular software for vector design here. But what does that have to do with the font? Well, imagine that this is the default font... so when people send business cards to the bureau and forget to send the fonts, which one is used instead? Yes, maybe it was the most used font ever here in Brazil, but with a few tweaks it would work fine. Exploring the idea of looping, I played with some characters, mainly in the word Brain because ideas and complex thoughts are born in the brain, so it had to have a clear relation between LOOPING in the Brain. Also I used gradients to add some depth to the connections between the letters. In the last letter, the "M", I nudged the symbol a bit over the letter, leaving a little gap between the symbol and the letters to avoid problems with the monochromatic version. Selecting and playting with fonts Final Result I really believe that the new logo achieved the goals we had set in the very beginning of the project. A simple and iconic logo, relating to the Beatles song, Revolution #9. Versions Braincast Braincast, the Brainstorm #9 screencast. Site Also I worked on the web site, but that's another story for perhaps another post in the future.