articles on

Visa Rio 2016 Olympic Games Campaign

Visa Rio 2016 Olympic Games Campaign

The latest campaign for Visa’s Sponsorship of the Rio 2016 Olympic Games employs a creative execution based around a Heart. Visa created 5 Hearts, borne from the idea that 'The Heart of the Olympics is Always On'. Alongside the Heart of the Olympics, it uses other Hearts to symbolise different pillars of the Olympic Games - The Heart of Rio, The Heart of an Olympian, The Heart of the Fans. Each Heart is imagined as an individual world, made up of unique components that form a story around each theme. The creative concepts were developed by the Art Director and designer Gordon Reid and Head of Design Bruno Di Lucca, then the Hearts were crafted in the production process 3D – a process that involved first photographing individual elements, 3D modelling all elements, then merging and crafting into 3D Hearts. The print images will launch across Europe on all channels including billboards, posters, print, and online banners, in support of their hero film. Video Gordon Reid of Middle Boop who worked on the campaign says: “We used a metaphor of a heart to show that the Olympics and Visa are always ‘on' like a heart. Each piece of the artwork demonstrates this in a different way; so we have the Heart of the Athlete, the heart of Rio, the Heart of the Fan and the main key visual, the Heart of the Olympics. The campaign, which took around four months to deliver, comprises five images in total, which were created using a mixture of 3D rendered photography." (adsbygoogle = window.adsbygoogle || []).push({}); About Gordon Reid Gordon aka Middle Boop is an illustrator and designer currently based in London, United Kingdom that focuses his work in branding, web design, editorial illustration and large scale advertising. Over the years, Gordon has built a client list including BBC, Red Bull, Starbucks, American Express and more. For more information: http://middleboop.com

Parc Olympique Visual Identity by lg2boutique

Parc Olympique Visual Identity by lg2boutique

After watching the Olympics for the last few weeks, I’ve been surfing about our 1976 Montreal Olympics. What I’ve found out is that our Olympic Park is on the eve of celebrating its 40th Anniversary. For the occasion, lg2boutique was given the task to revamp the visual identity by resuscitating its history and give a dynamic and colourful approach for a new era. The logo was inspired by the athletic colours and the roundness of the Olympic Stadium. The Stadium with Tower is the most recognized symbol of the City of Montreal. The circles that make up the logo and the choice of the four colours in the platform represent the different installations at the Olympic Park: the Stadium, Tower, Esplanade and Sports Centre. All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique Links More info about lg2boutique: http://lg2boutique.com Follow lg2boutique on Behance: https://www.behance.net/lg2boutique More info about the Parc Olympique: http://parcolympique.qc.ca/en Via Behance

BBC Winter Olympics – Nature

BBC Winter Olympics – Nature

Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games. The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics. Storyboard Concept Characters Final Stills Credits Client: BBC Sport Agency: RKCR/Y&R Production company: Stink & Red Bee Media Postproduction: Juice Post House: Platige Image Director: Tomasz Bagiński DOP: Wojtek Zieliński RKCR/Y&R Executive Creative Director: Mark Roalfe Creative Team: Barnaby Blackburn, Gustavo Kopit, Lembi De Carvalho Business Director: David Pomfret Account Director: Ben Boyles Senior Planner: Henry Gray STINK Producer: Sally Rigg Executive Producer: Edward Grann RED BEE MEDIA Producer: Edel Erickson JUICE/PLATIGE IMAGE Executive Producer: Adam Tunikowski, Michał Dwojak-Hara Art Director: Michał Misiński Technical Director: Tomasz Dyrduła View Full Credits

Rio 2016 Branding Case Study

London 2012 just ended and everyone will now look forward to the next olympics in Rio 2016. I would like to share a very close inside look on how the branding for Rio was done, that were 139 agencies in the fight to design this brand and Tatil Design nailed it. THE CHALLENGE THE DREAM PROJECT Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. Avoid clichés and present Rio de Janeiro as the site of the largest sporting event in the world — to its very own Cariocas, and to athletes and people around the world. This important and much coveted project united 138 Brazilian design and branding companies around a shared dream: to design the brand that would become part of our city’s history and of the history of the Olympic Games. That was the beginning of the project that granted Tátil the pleasure and privilege of creating the brand for the Rio 2016 Olympic Games. THE PROCESS RESEARCH, BRAINSTORMING, CO-CREATION. THE TÁTIL WAY OF BUILDING A BRAND By using design and branding as powerful tools, Tátil designs ideas that connect people and brands in a sustainable fashion, creating memorable experiences. Tátil believes that in order to maintain sustainable relationships with its target audiences, brands need to take social responsibility and contribute to the transformation of our current scenario. More than design, more than form, each brand must have a soul and a purpose. We work as a multidisciplinary creative team, combining innovation with in-depth research, to ensure that we reveal the goal behind each brand. A vision of the future, reflected in a series of daily guidelines and practices, serves to strengthen the brand’s presence in people’s lives and its commitment to transforming the present, thus generating value for all people. THE CREATIVE PROCESS This thought process guided us throughout the creative process. We brought together a multidisciplinary team in Rio de Janeiro and São Paulo. We researched the universe of the brand and its previous incarnations, as well as other competitions and international events. We wanted to truly understand the underlying structures behind Passion, Transformation and the Cariocas. We created several Rio 2016 planets and pollinated each one with multiple references, concepts, trends and articles. We conducted brainstorming sessions to discover its essence, its purpose and explore how to create relevant expressions and experiences. More than 40 people, including strategists, designers and editors, participated in the process. The team exchanged the best references and further developed these collectively. The final brand was the result of a truly collaborative effort. THE SOLUTION PASSION AND TRANSFORMATION After consolidation of our findings, we selected a simple yet powerful idea as our inspiration: what distinguishes our city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and dreams. That’s why we created a truly human brand. We were born from a mixture of ethnicities. We warmly embrace all ethnicities, faiths and generations. We share our sky, our ocean and our happiness with the world. This human warmth, which is part of the Carioca nature and the Olympic spirit, is shaped by the exuberant nature of a city that inspires us to live passionately and carefree, and loves to share and engage with others. The natural beauty of our landscape is embodied by the brand and its color palette. Yellow symbolizes the sun and our warm, vivacious and happy nature. Blue expresses the fluidity of the water that surrounds us, and our easygoing way of life. Green represents our forests and hope, a positive vision that inspires us to go even further. Together, different countries, athletes and peoples embrace in an individual and collective motion that reveals one of our city's landmarks — a vibrant Sugarloaf, pulsating with joy, union, celebration and friendship. This landmark comes to life and gains a three-dimensional perspective, with volume and cut-outs. Contours create the topography of the city in our imagination. A brand-sculpture, infinite, that gains textures and shapes, transforming into an object; a playful brand that can be experienced. The expressive graphic wordmark with interconnected fluid letters reinforces the desire for unity and the warm human essence of the brand, reflecting the friendly and hospitable nature of the Carioca. The exclusive graphic design offers a unique combination of excellence and spontaneity, inspiration and attention to detail. Inspired by Rio’s nature, the athletes and its people, the Brand of the 2016 Rio Olympic Games evokes unity, inspires the will and desire to work together, to share our knowledge and talents, to join forces and ambitions for a sustainable way of life that will transform the present and our future. It’s a brand that embodies unity, transformation, passion and energy. It’s a large collective network in motion, an invitation and inspiration to Rio and the world.

2012 Olympics Unofficial Visual Design

The World has stopped for the great event which is the Olympics, all eye are in London as the best athletes of the world compete for gold medals. Italian Illustrator Leonardo Dentico was so inspired by the Olympics that he decided to create an Unofficial Visual Design. Check it out! I've been in London lately and I was amazed by the Olympic Games' atmosphere, so I chose to create something with the 5 big circles involved in! For more from Leonardo Dentico visit leonardodentico.com and behance.net/leox912 Details Case Study

Sound Design: Move To The Beat

Coca-Cola launched its marketing campaign for the London 2012 Olympics The campaign introducing British music producer Mark Ronson as the creative linchpin of a global effort called "Move to the Beat" that will bring together music, youth and sport. Mr. Ronson has been travelling around the world, working closely with five athletes to record them in training and pick up sounds to use in the new track. The song, still unnamed, will be released in March 2012. The advertising agency SomeSuch & Co filmed the entire process as a documentary, this two-minute trailer will air on TV this week's on BRIT Music Awards. Coke Olympics, 'Beat 2012 Documentary Trailer' from Somesuch & Co. on Vimeo. Coke Olympics, 'Move To The Beat TVC' from Somesuch & Co. on Vimeo. The Coca-Cola Move to the Beat campaign was officially launched at an exclusive media preview of the campaign concept against the backdrop of the Olympic Stadium. The Move to the Beat campaign is the latest initiative in Coca-Cola's 84 year association with the Olympic Games which dates back to the 1928 Amsterdam Olympic Games. This was the first making of Coca Cola to launch the campaign within the Olympic stadium: