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Case Study: Messenger Bag by Ugmonk

Case Study: Messenger Bag by Ugmonk

2 years in the making, Ugmonk by Jeff Sheldon recently introduced a Waxed Canvas Messenger Bag to his shop. Based in Philadelphia USA, Jeff has being making truly beautiful products for our lifestyle. With the Messenger Bag, Jeff is sharing his whole creative process, from the concept sketches to the final product. Very impressive and totally inspiring, please enjoy! Ugmonk has always been about making products that I wanted to exist. Yes, there are thousands of different bags on the market to choose from, but I wanted to design a bag completely from scratch based around my wants while incorporating the Ugmonk aesthetic. The original idea for the bag started over 2 years ago but it was a long process to finally see the finished product through. Each new product is a learning process and brings on new challenges, but in the end it’s worth the work. In Jeff's Words All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Digital Mockup I don’t have any sewing or pattern-making experience, but I knew it would be helpful to draw the bag digitally to get a more precise mockup to send to manufacturers. This also helped me figure out the dimensions and proportions for each part of the bag. Though some parts of the bag were altered during the actual prototyping process, this gave me a solid idea to work from. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Early Prototypes It’s hard to know exactly how the sketches will translate until creating the first physical prototype. After I had the first prototype bag in hand I noticed a number of things that needed to be modified and improved. For example, the original canvas that I chose was too thin and didn’t have enough structure making the bag feel too flimsy. Since I only had a sample swatch of the canvas it was hard to know that it wouldn’t work well for a whole bag, but that’s why it’s important to build out the whole product before proceeding with the full run. We also tweaked a number of other things like the length of the front flap, extending the back leather strip to help cinch the sides closed, and using more streamlined hardware. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Product Photography It was an amazing feeling to finally have the finished bags in hand. The bags looked and felt incredible in person but I wanted to make sure that the same quality and detail really came through in the product photography. Too many people overlook this part when selling online and skimp on photography. This is the only interaction a potential customer will have with the bag and it’s vital that the photos reflect the quality of the product. I spent several days shooting the bags and designing the product page layout and flow. All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Links More info about Ugmonk and his shop: http://shop.ugmonk.com Follow Ugmonk on Facebook: https://www.facebook.com/ugmonk Follow Ugmonk on Twitter: https://twitter.com/ugmonk Read more about the Messenger Bag Process: http://www.ugmonk.com/2014/07/06/messenger-bag-processfrom-sketch-to-fi…

Ugmonk by Jeff Sheldon

Ugmonk by Jeff Sheldon

Jeff Sheldon is the face behind the t-shirt brand of Ugmonk. Graduated in 2008, Jeff always had a passion for all things design. What started as a simple idea became into a brand and mindset centered around Jeff's love for typography and minimal design. Ugmonk is now celebrating its 5th Anniversary and now shipped to over 55 countries around the world. Also they have been able to donate over 10 000 meals to needy children around the world. No matter how big the brand gets, I want to keep the personal touch and service that people have come to know about Ugmonk. Find out more about Jeff Sheldon and Ugmonk at Shop.Ugmonk.com Limited Edition 5th Anniversary Set All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Some of Ugmonk's Lookbook All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk Ugmonk didn’t start with a formal business plan and in fact I had very little background in business. Rather than following the “traditional” model of starting a business, I just tried to apply common sense and research to figure things out as they came up. I’ve found that the best way of learning is by doing. Ugmonk will always remain a design-driven brand where design and quality comes first. More Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk All Rights to Ugmonk …I encourage you get out of your comfort zone and help those in need. It doesn’t have to be traveling to a third world country or giving away your life savings, but even a little bit can go a long way… All Rights to Ugmonk Discount Code For a limited time, use the code "ABDUZEEDO20" for 20% off the entire store. (Ends on September 20th, 2013) Links More info about Jeff and his shop: http://shop.ugmonk.com Follow Ugmonk on Twitter: https://twitter.com/ugmonk Follow Ugmonk on Facebook: https://www.facebook.com/ugmonk

Digital Art Inspiration by Robert Shields

Robert Shields is a digital artist, graphic design and illustrator from Phildadelphia, USA. He has been featured many time in popular design magazines such as Digital Arts, Computer Arts, Advanced Photoshop Magazine and others. He is also member of the slashTHREE collective. Robert has just updated his portfolio with some really cool work, therefore, we have to share that with you guys ;) For more information about Rober Shields visit his Web site at http://www.robshields.net/ In Search of Lost Time Designers Against Child Slavery Escape slashTHREE Promotional Image Darkness Visible Image and Tutorial Advanced Photoshop 76 Image and Tutorial Computer Arts 178 Editorial Image For a Coming Extinction