We are sharing another production design project this week and it's an advertising campaign for Ezaki Glico Company in collaboration with NAM and the advertising agency DENTSU. What's cool about this project is the fact there is no use of CGI, everything is built from scratch. I love how people would go out of their ways to create what could have been done with a few hours with a computer. Props to everyone involved in this project, the result is just as lovely. Behind this installation is the work from NAM, a graphic and art collective based in Tokyo, Japan. Created in 2006, Nam is a combination of the talent from art director/graphic designer Takayuki Nakazawa and photographer Hiroshi Manaka. Together, they produce projects with hints of fantasy mixed a fusion of photography. You should definitely check out their Behance. Behind the Scenes Credits Client: Ezaki Glico Company, Limited Visual artwork, Installation by NAM Art direction, Installation direction: Takayuki Nakazawa (NAM) Photograph: Hiroshi Manaka (NAM) Styling: Atsushi Kimura (NAM) Photo retouch: Yoshiaki Sakurai (NAM) Advertising agency: DENTSU INC. Production: DENTSU TEC INC.+ NAM Produce: Fumi Kawachi (DENTSU TEC INC.), Tomoya Nakajima (DENTSU TEC INC.) Art direction: Eri Ishihara (DENTSU TEC INC.) Copywriter: Yun Juyoung (DENTSU TEC INC.) Model: Natsuki Suzuki (GRANDIA MANAGEMENT AGENT)
The BTS of this feature hasn't been done in CGI, it's all production design and photography. This time around it was for SGD for which it stands for: Small Green Door and their set designs. As being a full interactive studio, they are basing their services on a few key words: "design, shoot, develop, and grow". Because of the non-use of CGI, it was definitely interesting to see the work behind and what happened to trick the results into something quite unique. Behind this work, we are looking at the team from Small Green Door who is a creative studio based in Los Angeles, California, USA. They are a small team but it doesn't mean they aren't properous; on the contrary it turned out pretty well. I would suggest to check out their site at smallgreendoor.com. This branding campaign is based on SGD's four basic creative services: design, shoot, develop, and grow. The task communicates the idea behind each category in a fresh and unique way. By using color as an initial focal point, the process began with selecting specific color palettes that could relate and communicate our four pillars. This led to the exploration of objects that could create a harmonious tonal voice.
As Summer is well established with the Summer Blockbusters. What was your favorite movie so far? I pretty enjoyed Captain America: Civil War, the best movie (in my opinion) from Marvel so far. We would like to share the work from Maciej Kuciara on his production artwork for the movie. Not to reveal any SPOILERS here for those who haven't seen the movie yet, it's really interesting the process of Maciej's work and how impactful it is to the movie. Hope you will enjoy! Production Designer : Owen Paterson Few of many artworks I created for Captain America : Civil War movie while working at Marvel. About Maciej Kuciara Maciej is an artist and instructor over at Learn Squared. A little while ago, he worked as a production designer at Marvel. Check out his Behance profile: https://www.behance.net/maciejkuciara.