We are taking a look at the rebranding of Warsaw-based based company called 10Clouds. It’s a fun approach branding project because I would say that I love their art direction towards an inspired-80s universe with a dark colour palette and vibrant highlighting colours like purple, turquoise and pure white. They got me with the pink photography! 10Clouds is a company that specializes in mobile and web apps development and design. Other than focusing their work into graphic design, UI/UX; they are into also consulting for choosing the right technology and architecture for your project. Credits 10Clouds Milosz Pirog Kamil Bachanek
We are taking a look at a case study of a rebrand for Vodafone Soundbox and we have to be clear that the goal target audience are for people from the range of 16-24 years old. Why am I saying that is because it’s always a great factor to know for what is your target when designing with a thinking in mind. From this rebrand from Kash Singh who is a designer based in Bedford, UK; you are taken with a gradient-based colour scheme as a base with dual tones. What I like the most about this design is the masonry grid happening on the homepages both on the app and website, it makes it colorful and inviting to browse. There’s some elements where I feel there will be a need of more thoughts but overall this is great! What do you think? The Brief. We were tasked with a brief to rebrand the Vodafone music service to target the audience between the ages of 16-24. The Solution. We began by looking at all of Vodafones current services, sponsors and advertising. We immediately felt that within all these sectors, apart from logo and colours, there was no real connection to anything. On the basis of our findings we decided to rebrand the service as a separate brand under the name Soundbox. This gave us leeway to be able to rebrand from scratch using colours, type styles and imagery that can be more associated with the target audience. Also during our research we saw that many people, even beyound our target audience, are often attending music festivals with many electronic based artists. This gave use the structure of the rebrand by using visuals to represent the electronic music scene/rave culture. Brief set by Richard Holt of Brand Union. More Information via Behance.
A design process is not a simple to accomplish, especially when it's a popular brand like Adobe. Through the layers of bureaucracy, there will be also research, information architecture and programming for the goal to represents a design organization committed to creating innovative digital experiences. We are following the process behind the process of rebranding the Adobe Experience into simply calling themselves as Adobe Design. Charging into challenges and ideation, the team went forward with the mindset of one design move with solid shapes and gradients. I really dig the abstract approach that wasn't quite definitive in their previous launch. I also love the fact that they deconstructed the logos to create the posters, nameplates and wallpapers. Congratulations to Adobe Design Brand Team! For over 10 years, our organization had been called Adobe Experience Design. While we loved our original identity, we believed it was time to streamline our name and align with industry standards. After consulting with stakeholders across the board, we decided to rebrand ourselves as Adobe Design. We believe that this new name will resonate more with our external audience and better present what we do as an organization to prospective hires.Adobe Design is a worldwide organization of over 160 designers, engineers, researchers, program managers, writers, and makers. We create smart, sophisticated applications for a wide variety of devices, and our expertise ranges from interaction and visual design to research, information architecture, and programming. Once we finalized our new logo, the next step was to create an identity system. We deconstructed the logo mark into its core shapes: the square pixel and the circle. From these two shapes we derived a series of units that would serve as the building blocks of our visual language. Credits Anny Chen Shawn Cheris Sonja Hernandez Sam Wick More information via Behance.
I'm a huge user of to-do list and productivity apps, and after have tried some of them, today my daily app for tasks is Todoist. Because of that I'm proud to feature the amazing work they did in redesign its logo and interface. The comprehensive web and Mac app redesign is not limited to simply the look and feel of the software. Todoist’s web and Mac app update will also be accompanied by important back-end improvements that will bring the apps up-to-speed with Todoist’s other recently updated platforms. Namely, Todoist’s web and Mac app users will now have access to the Quick Add date parser that was released earlier this year for Todoist’s iOS and Android apps. Nearly a year’s worth of iterations have culminated in the unveiling of Todoist’s beautifully fresh and all-encompassing rebranding. The rebranding, released today, includes a brand new logo, new typography, cleaner user interfaces, refreshed web pages, and a myriad of updates and feature additions to the popular Todoist web and Mac apps. If you're not a Todoist user now, it's worth to give a try at todoist.com.
Rebranding for fun might be a prohibited thing for some, but what the hell? If people can't practice, develop their skills, then what's the point of even trying? Justin Marimon, a designer from Chicago, made everyone a favor and made his own rebranding for National Geographic. We need more projects like this. People need to keep making experiments, rebranding well-known companies for the sake of creativity. For more of this rebranding you may visit Justin's portfolio at Behance... there you'll find much more examples of use. I hope you enjoy these, and please, leave your negativity outside the community. Let ideas and inspiration flow, people. Cheers! ;)