Tori Richard Rebranding by Scott Naauao

Born and raised in Hawaii, Scott Na’auao is a Designer, Art Director and Photographer working at Wall-to-Wall Studios located in Buffalo, NY. Scott worked for Tori Richard (a family-owned Honolulu, Hawaii-based company founded in 1956) by paying homage to its roots. Tori Richard needed a rebrand to modernize the look and the tone of the company for the new era. ...our involvement in the project was to provide a new logo & identity system, brand strategy and standards, conceptual merchandising, decor elements and more. The final production was carried out by the talented Tori Richard in-house design team with store interiors by the reknown Philpotts. All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao Links More info about Scott Naauao : http://naauao.com Follow Scott on Behance: https://www.behance.net/naauao More about Tori Richard: http://www.toririchard.com Via Behance