When you have a poster, a flyer or even a website, the dimensions of those documents or the layouts are defined by the customer. So you just enter the sizes in your favorite software, and
Being a great fan of comic books, I always loved the visual identities used for some famous characters. Most super-heroes logos are like a incorporation of many aspects of the characters and their superpowers. I always liked Hulk logo as everytime I look at it I always remember his famous quote "Hulk Smash".
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