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Destination Brasil - Typography

Destination Brasil - Typography

The World Cup in Brazil is full steam ahead and the games are not disappointing, with big scores and great matches. The coolest thing for me as a Brazilian is that not only my hometown, but other great cities around the country, are being showcased for the whole world to see. Arkadiusz Radek a UX and Visual Designer from Poland put together a series of typography experiments titled Destination Brasil exploring the hosting cities. Destination Brasil - the World Cup counter. I was updating this project on each of 23 days before the start of the 2014 World Cup. All pieces have been made with tools such as Pilot Parallel Pen, Tombow Brush Pen, Faber-Castell Pitt Pen B. Check out Arkadiusz Radek Instagram at http://instagram.com/thisisarcher Via Behance

2014 FIFA World Cup Poster

2014 FIFA World Cup Poster

The 2014 FIFA World Cup is about to begin in Brazil this week and I couldn't be more excited. Brazil hasn't hosted what is considered the biggest sporting event in the world since 1950. To celebrate the return of Brazil as host country, I decided to create a little artwork inspired by this momentous event on the horizon. Instead of using the organic forms seen in the official logo I went with an old school, modernist and geometric style. So in this little post I will walk you through the creative process behind this poster. I am using Adobe Illustrator and Adobe Photoshop for this tutorial. Step 1 In Illustrator I started with a simple representation of the Brazilian flag. Just using the Ellipse Tool (E), Polygon Tool and Rectangle Tool. Step 2 With the Rectangle Tool I created one 2 rectangles with different heights. With the Blend Tool I created the interpolation of lines between the 2 rectangles. Thats' the base for the whole design. Step 3 With the triangle I clipped the blend object. Step 4 I repeated the same thing for the top part, this time with green. Step 5 All elements together, with text and different colors. Step 6 Here's some color explorations with color palettes from Kuler. Conclusion Here's the final result, heavily inspired by the modernist style that was used in most of the Brazilian brands I grew up seeing, very geometric and solid colors.