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80 Hours Milan: The Launch of Volvo's new small premium SUV

80 Hours Milan: The Launch of Volvo's new small premium SUV

We would like to share the launch of Volvo's latest new small premium SUV. Introducing the XC40. For the launch, it's not only being introduced with a traditional press conference, but with the launch also of an exclusive Scandinavian design store, right in the heart of Milan, Italy. Let's take a dive look at what is the best-equipped small premium SUVs on the market. It will be coming with assistance features like the Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces. In their words 80 Hours Milan 80 hours Milan will showcase 40 of the most interesting brands in contemporary Scandinavian design, including Teenage Engineering, POC, Front, Monica Förster, John Sterner and many more. Each brand will participate with one carefully selected item – spanning from Scandinavian fashion to interior design, accessories, technology and more. Besides curating the other 39 brands.   About the new XC40 The new XC40 is the first model on Volvo Cars’ new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment. The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle. From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine. Photo Gallery About Volvo Car Group Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 534,332 cars in 2016 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. More Links Learn more about Volvo Cars at volvocars.com

World's First Photo Exhibition using a Car as a Camera

World's First Photo Exhibition using a Car as a Camera

In Photography, you are welcomed to a wide range of a variety of tools to somehow increase your workflow or simply change the game. We've seen things from aerial to drones but how about street photography using a car? Volvo Cars has teamed up with Pulitzer Prize-winning photographer and artist Barbara Davidson for a World's First Photo Exhibition using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs. Connecting art and safety for people to see the benefits of technology such as cameras and on-board sensors in cars. The photographs were first exhibited at Canvas Studios gallery in London’s Shoreditch this week and the exhibition will travel to other countries during 2017. Barbara Davidson is a Pulitzer Prize & Emmy Award winning photographer located in Los Angeles, CA and former staff photographer for The Los Angeles Times. You can follow her tweets @photospice and her Instagram. Video Copenhagen, Denmark. I had an amazing experience collaborating with Volvo Cars to create the worlds first ever photo exhibition using the #XC60's car safety camera. The project played out like a film production and all scenes were created for this commercial endeavor. Was really nice to work on a conceptual body of work which is vastly different from my life as a photojournalist thanks to all the crew for this amazing experience!   Over 1.2 million people die each year in road accidents around the globe. Volvo’s approach to road safety is focused on real-life traffic situations which the company has studied in detail since 1970 through its Traffic Accident Research Team. With this matchless set of real-world data Volvo’s safety engineers have set about systematically working to mitigate or eliminate potential life-threatening accidents. “We take a realistic and practical approach to safety at Volvo Cars. Our vision is to reach a point in time where no one should be killed or seriously injured in a new Volvo car. We call it Vision 2020,” said Malin Ekholm, Vice President of Volvo Cars Safety Centre. Links Learn more about Volvo Cars at volvocars.com Learn more about Barbara Davidson via Instagram Follow along with #XC60Moments

Interior Design: Volvo Get Away Lodge in Sweden

Interior Design: Volvo Get Away Lodge in Sweden

We would like to share this Interior Design of a stunning lodge called the Get Away Lodge located just outside of village of Åre in Jämtland County, Northern Sweden. It’s a collaboration between renowned car brand Volvo  and an online hotel curator Tablet Hotels . Inside the lodge, you’ll be charmed with a wood burning fireplace, lounge, free wi-fi/parking, 24 hours concierge and on top of that; access to access to Volvo’s newly launched all-weather V90 Cross Country wagon car! According to the Global Consumer Experience at Volvo Car Group, six out of ten people want to spend more time outdoors, not at the office. It’s not hard to think otherwise, this lodge is the perfect location for anyone who wants to escape for a few days to discover the elusive work-life balance we have all heard of. Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.   Cars and hospitality are a great match, as both involve working hard to make the result look easy — and this is an illustration of when the magic happens,” says Laurent Vernhes, Tablet co-founder and CEO. “Volvo has created the kind of truly special hotel experience that our fans crave. I’m going to work on making sure that the Get Away Lodge is only the first of many!” More Information at https://www.tablethotels.com/en/are-hotels/volvo-getaway-lodge