articles on

The new Volvo V60: the Unveiling Experience purely in Swedish Family Lifestyle

The new Volvo V60: the Unveiling Experience purely in Swedish Family Lifestyle

Currently in Sweden, I had the honour to assist earlier today to the World Premiere of the new Volvo V60, right in the heart of Suburbia of Stockholm. I was part with many others in participation of a non-traditional way to unveil a new car. If you think about the traditional way of a conference hall or a motor show. It wasn't the case at all. We had a really warm welcome in a beautiful house where you were able to walk around and see first hands the diverse needs and realities of modern family life. After a quick lunch and being served fika, we took "stage" outside the house in the parking area where the snow (real snow!) was slowly falling down. It was the perfect set. We even had some neighbours from houses all around that was looking through their own household windows, it felt really like an intimate experience. After a little while, the new Volvo V60 was revealed to us. A stunning design packed with the new T6 Twin Engine AWD petrol plug-in hybrid that generates a combined 340hp or the T8 Twin Engine AWD petrol plug-in hybrid that delivers 390hp. That's not all, Volvo is standing tall as the industry leader in safety, with a comprehensive list of safety features including advanced driver support systems known from the 90 Series and XC60, making the new V60 one of the safest cars on the road. In their words The car was launched in its natural habitat – the driveway of a family home in Stockholm – highlighting Volvo Cars’ pedigree in family estates and pinpointing how the V60’s versatile design caters to the diverse needs and realities of modern family life. Few car makers can match Volvo Cars’ history and credibility in making well-designed, practical and versatile estate cars. The family estate driver is an important customer for our business and has been for generations,” said Håkan Samuelsson, president and CEO of Volvo Cars. “The new V60 honours that tradition, but also takes it much further.” Håkan Samuelsson on the Volvo V60 Your browser does not support the video tag. More Links Learn more about the new Volvo V60 Like Abduzeedo on Facebook Follow Abduzeedo on Instagram The new V60 shares Volvo Cars’ Scalable Product Architecture (SPA) platform with the award-winning new XC60 and four top-of-the-line 90 Series cars, which have been the collective force behind the company’s record-breaking global sales performance in recent years. The SPA-based V60 introduces a new standard to the mid-size premium estate segment with a luxurious interior, increased levels of space, advanced connectivity, plus Volvo Cars’ latest driver support systems and other safety technology. The Unveiling Experience (Photo Gallery)   Volvo V60 Reveal Video Your browser does not support the video tag. About Volvo Car Group Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 571,577 cars in 2017 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. More Links Learn more about the new Volvo V60

The New Volvo V60 Reveal - Abduzeedo in Sweden

The New Volvo V60 Reveal - Abduzeedo in Sweden

Exciting to share that Abduzeedo will be heading to Sweden, Stockholm to be more precise. We will be covering the launch of the new Volvo model 2019 V60 wagon. With the slogan: "Designed for Generations" from their teaser, you can imagine how Volvo will reinvent themselves in term of tech and if they will be offering an electric model too. But first, let's celebrate the arrival of the new V60 on February 21st. Make sure to follow our social media accounts to assist at the overall event. More to come very soon! Our cars have been enjoyed, shared and held fondly in the memories of drivers and passengers for decades. In creating the new Volvo V60, we’re continuing a legacy of estates and moments for a new generation to remember. More Links Learn more about Volvo Cars Like us on Facebook Follow us on Instagram Volvo V60 Teaser

Volvo Ocean Race: In support for their fight against ocean plastics

Volvo Ocean Race: In support for their fight against ocean plastics

We have a special revelation from the folks from Volvo, introducing the Volvo Ocean Race Science Program. What is it? As cars work together towards a near electric future, for absolutely the greater good of the next generation. In help of the efforts, Volvo will donate EUR 100 for each of the first 3,000 V90 Cross Country Volvo Ocean Race cars it plans to build. The resulting total donation of EUR 300,000 underlines Volvo Cars’ long-standing commitment to environmental care In their words The Volvo Ocean Race Science Programme equips boats in this year’s race with a variety of sensors that will capture data from some of the remotest parts of the world’s oceans. This includes temperatures, barometric pressure, currents and wind speed, which will help contribute to more accurate weather forecasts and climate models used by scientists globally. We’re proud to support the Volvo Ocean Race’s Science Programme which will help improve our understanding of the health of the oceans – our greatest natural resource,” said Stuart Templar, Director of Sustainability at Volvo Cars. “As a company, we work to minimise our impact on the world around us, so this project’s innovative approach to tackling a major environmental problem was a great fit for us - not least as we head towards an electric future. The car itself will help tackle the problem of marine pollution, as the carpet inlays are made from Econyl, a fabric made from 100% recycled nylon, including abandoned fishing nets reclaimed from the seabed. The V90 Cross Country Volvo Ocean Race was developed by Volvo designers and a group of engineers within the company’s Special Vehicles department, a purpose-built facility at Volvo Cars’ base in Torslanda, Sweden. The engineers at Special Vehicles specialize in developing bespoke models and are also responsible for Volvo Cars’ ultra-luxurious Excellence models as well as the police version of the V90 and V90 Cross Country. More Links Learn more about Volvo Cars at volvocars.com Photo Gallery   About Volvo Car Group Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 534,332 cars in 2016 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

80 Hours Milan: The Launch of Volvo's new small premium SUV

80 Hours Milan: The Launch of Volvo's new small premium SUV

We would like to share the launch of Volvo's latest new small premium SUV. Introducing the XC40. For the launch, it's not only being introduced with a traditional press conference, but with the launch also of an exclusive Scandinavian design store, right in the heart of Milan, Italy. Let's take a dive look at what is the best-equipped small premium SUVs on the market. It will be coming with assistance features like the Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces. In their words 80 Hours Milan 80 hours Milan will showcase 40 of the most interesting brands in contemporary Scandinavian design, including Teenage Engineering, POC, Front, Monica Förster, John Sterner and many more. Each brand will participate with one carefully selected item – spanning from Scandinavian fashion to interior design, accessories, technology and more. Besides curating the other 39 brands.   About the new XC40 The new XC40 is the first model on Volvo Cars’ new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment. The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle. From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine. Photo Gallery About Volvo Car Group Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 534,332 cars in 2016 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. More Links Learn more about Volvo Cars at volvocars.com

World's First Photo Exhibition using a Car as a Camera

World's First Photo Exhibition using a Car as a Camera

In Photography, you are welcomed to a wide range of a variety of tools to somehow increase your workflow or simply change the game. We've seen things from aerial to drones but how about street photography using a car? Volvo Cars has teamed up with Pulitzer Prize-winning photographer and artist Barbara Davidson for a World's First Photo Exhibition using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs. Connecting art and safety for people to see the benefits of technology such as cameras and on-board sensors in cars. The photographs were first exhibited at Canvas Studios gallery in London’s Shoreditch this week and the exhibition will travel to other countries during 2017. Barbara Davidson is a Pulitzer Prize & Emmy Award winning photographer located in Los Angeles, CA and former staff photographer for The Los Angeles Times. You can follow her tweets @photospice and her Instagram. Video Copenhagen, Denmark. I had an amazing experience collaborating with Volvo Cars to create the worlds first ever photo exhibition using the #XC60's car safety camera. The project played out like a film production and all scenes were created for this commercial endeavor. Was really nice to work on a conceptual body of work which is vastly different from my life as a photojournalist thanks to all the crew for this amazing experience!   Over 1.2 million people die each year in road accidents around the globe. Volvo’s approach to road safety is focused on real-life traffic situations which the company has studied in detail since 1970 through its Traffic Accident Research Team. With this matchless set of real-world data Volvo’s safety engineers have set about systematically working to mitigate or eliminate potential life-threatening accidents. “We take a realistic and practical approach to safety at Volvo Cars. Our vision is to reach a point in time where no one should be killed or seriously injured in a new Volvo car. We call it Vision 2020,” said Malin Ekholm, Vice President of Volvo Cars Safety Centre. Links Learn more about Volvo Cars at volvocars.com Learn more about Barbara Davidson via Instagram Follow along with #XC60Moments

Interior Design: Volvo Get Away Lodge in Sweden

Interior Design: Volvo Get Away Lodge in Sweden

We would like to share this Interior Design of a stunning lodge called the Get Away Lodge located just outside of village of Åre in Jämtland County, Northern Sweden. It’s a collaboration between renowned car brand Volvo  and an online hotel curator Tablet Hotels . Inside the lodge, you’ll be charmed with a wood burning fireplace, lounge, free wi-fi/parking, 24 hours concierge and on top of that; access to access to Volvo’s newly launched all-weather V90 Cross Country wagon car! According to the Global Consumer Experience at Volvo Car Group, six out of ten people want to spend more time outdoors, not at the office. It’s not hard to think otherwise, this lodge is the perfect location for anyone who wants to escape for a few days to discover the elusive work-life balance we have all heard of. Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.   Cars and hospitality are a great match, as both involve working hard to make the result look easy — and this is an illustration of when the magic happens,” says Laurent Vernhes, Tablet co-founder and CEO. “Volvo has created the kind of truly special hotel experience that our fans crave. I’m going to work on making sure that the Get Away Lodge is only the first of many!” More Information at https://www.tablethotels.com/en/are-hotels/volvo-getaway-lodge