Tori Richard Rebranding by Scott Naauao
Born and raised in Hawaii, Scott Na’auao is a Designer, Art Director and Photographer working at Wall-to-Wall Studios located in Buffalo, NY. Scott worked for Tori Richard (a family-owned Honolulu, Hawaii-based company founded in 1956) by paying homage to its roots. Tori Richard needed a rebrand to modernize the look and the tone of the company for the new era.
...our involvement in the project was to provide a new logo & identity system, brand strategy and standards, conceptual merchandising, decor elements and more. The final production was carried out by the talented Tori Richard in-house design team with store interiors by the reknown Philpotts.
LinksMore info about Scott Naauao : http://naauao.com
Follow Scott on Behance: https://www.behance.net/naauao
More about Tori Richard: http://www.toririchard.com