Trópico Branding

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Branding goes beyond the logo, we mentioned that several times. The biggest challenge for designers is how to create a system that is scalable and efficient across different mediums. Carlos Bauer and Nicholas Pierre shared a great example on their Behance page. It's the visual identity for Tropico, a great example of beautiful word mark and collaterals.

Trópico is an audiovisual production company that approaches issues of contemporary society and social engagement in their productions for web, television and cinema. With a few years of experience and having found their vocation, they asked us to design a brand to communicate they way of being. We started with a co-creation session where we could understand the company holistically and define 3 drivers to guide and inspire the project: trans, embrace and voices.

Branding

Carlos Bauer and Nicholas Pierre are freelance designers from Curitiba, Brazil. For more information check out http://carlos-bauer.com/ and http://www.contemchumbo.wordpress.com/

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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