Visual identity is much more than stationary and printed materials, it goes beyond the static graphic representation and extends to motion. Nowadays, it is commonplace to see animations that by themselves represent a brand, whether by the style, motion curves or both. MTV is a good example and probably one of the pioneers in playing with video to extend their brand.
Video Inspiration: Suddenly
I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.
Wikipedia defines stop motion as Stop motion an animation technique to make a physically manipulated object appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. It was and I believe still is used a lot in the movies industry.
I would like to share something that is close to our hearts, the thought of having sick kids as being parents, siblings, friends and anybody around. You couldn’t help that it will touch you somehow. I’ve been lucky to never have been through this process but I would imagine that will be hard to everyone. There’s something more about getting that latest tech and it’s being lucky to be healthy and living.
Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games. The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics.