Video of the Week #10

Apple is advertising Coldplay's song "Viva la Vida", which is being sold at iTunes store. This is an awesome, colorful and moody commercial, awesome!

I just wish I knew who did this video... all I know, is that the person who did it, probably had some well known references, such as Chuck Anderson's work (you can check it at NoPattern). And the Abduzeedo crew really liked it, because it fits perfectly to Abduzeedo's theme. This commercial and song could actually be our theme song! Pretty cool, huh?

About the author

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Hello, everyone! I'm Paulo Gabriel, a 24 years old designer from Porto Alegre, Brazil. I work as a webdesigner since 2006, but websites and blogs have been a hobbie for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! You may also follow me on Twitter.

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15 Comments

That is a really cool video :)

Stunning beautifull!
Love it!

I'd like to thank Rafe for the suggestion via email.... this video deserves a nice tutorial.

Wow this is gorgeous. Finally seeing this current graphic trend moving into the Motion Graphics arena. Nice

Wow! Thats a great movie! ;D

I'm constantely asking myself when we all get sick of those color overdose ... no trend is forever ... curiously looking forward to what is to come.

do you mean apple products or the design?

That was amazing.. I wouldn't say that it's inspired from Chuck Anderson though.. because if somethings inspired it means that that person has a style that is unique to them. I love his work but I just don't see the similarity from this videos lighting effects to his works. Would love to know who made this though.

made by TBWA & Media Arts Lab, director: Mark Romanek from Logan

Btw, This video is really cool too
http://youtube.com/watch?v=0qPtx819idI
Maybe something for the next video of the week?

never mind looks like I'm way behind...

It died. It got taken off of vimeo. :( so now i can't see it.

this is my favorite band!!!
i really like coldplay!
coldplay4ever! and the video is really awesome!!!! :D

I wonder who made it and what was used to make it.....

It's funny... when I first saw this video, I thought it looked like your style. Now I find your personal site and saw that you loved it too!

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