Visual Identity Process: The PopChicken Gourmet Express

The design process behind visual identities are always inspiring. It's never enough to have references about how designers tackle the difficult task of translating products, services and companies into a visual identification. The PopChicken Gourmet Express branding work that IndustriaHED put together is a great example of the many different phases of the creative process.

For more information check out IndustriaHED's website http://industriahed.com/

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Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials.

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Rawz is our user generated site where anyone can share their work or work with the Abduzeedo community. You can also share what inspires you, always crediting and linking the source properly. In addition to that, the best images get selected and published on the Daily Inspiration series here on Abduzeedo.

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