Visual Identity Process: The PopChicken Gourmet Express
The design process behind visual identities are always inspiring. It's never enough to have references about how designers tackle the difficult task of translating products, services and companies into a visual identification. The PopChicken Gourmet Express branding work that IndustriaHED put together is a great example of the many different phases of the creative process.
For more information check out IndustriaHED's website http://industriahed.com/