Ion Lucin shared an incredible project exploring light and darkness, I'd say more darkness than light but the result is fantastic. The minimalist representation of objects in black and white with subtle animations create an eerie yet elegant effect.
Let's take a look at this art direction & advertising campaign proposal by designer Rui Gonçalves for Reliance Life Insurance. That tagline is pretty neat and tells the story of the two pieces very well. You just gotta love the layered composed elements and also the perspective that gives you a unique puzzle of the global situation. Props to the post-production skills from Rui who does a very job to express the behind-the-scenes. And also sharing his frame-by-frame process so we can get inspired from.
"Everything is okay, until it's not" Advertising Print proposal for Reliance. This work was done only by using photoshop.