branding

Brand Identity & Web Design for Tofu Design

We would like to share the work from Daphnie Loong and Daniel Tan who are creative directors from Kuala Lumpur, Malaysia. They recently shared the design of their studio that specialized in UI/UX, web design, interaction, copywriting and more. It's quite trendy seeing more and more illustrations integrated into UI designs which is quite amazing. It's really adding some character especially since nowadays UI designs are starting to look all alike. What do you think?

Brand Identity & Web Design for Iceberg Hotels

We would like to share the work of Andreas Leah who is an interaction designer based in New York, USA. He shared on his Behance for Iceberg Hotels in Iceland. He worked on the brand identity, graphic design and web design which is pretty fantastic and one hell of a project to take on. Plus the client is located in the stunning and beautiful country of Iceland.

Branding & Interface Design for Golden Suisse

There are certain projects that really get my attention, especially when it comes to branding and web. They are always very simple and I am one hundred percent sure that, that is the reason for me to love them. Have you try to design something simple and minimal without feeling that there's something missing, or that the whole design is not complete. That's the biggest challenge, how to find the balance.

Brand Identity for Bente Tattoo Studio in Norway

We would like to feature the work from Matheus Gomes who is a graphic designer and art director based in São Paulo, Brazil. We are showcasing more specifically his project for Bente Tattoo Studio. Founded in July 2018 by Bente Berg, a tattoo artist where the studio is based in Bergenhus, Bergen, Norway. Combined with photography, the graphic design is clean with an introductory serif font which is pretty unique for a tattoo artist. I must admit the photography really sets the tone really well.

Modernist Brand Identity for Beat School

Alex Townsend shared a brand identity project create for Beat School,  a Houston based music publishing company comprised of music producers from around the US. The identity needed to be music related, simple and slightly urban. The result is a modernist mark with bold typography and a contrasting color palette. To inject a bit of personality into the brand, I couldn't help using a school materials aesthetic for the presentation.

TEDxKoenigsallee Identity by KittoKatsu GmbH

Duesseldorf is a beautiful city in western Germany, we are taking a look at the first official TEDx event brand identity entitled: TEDxKoenigsallee. Designed by a local brand strategy & design agency, KittoKatsu GmbH has been making an incredible work. I particularly love the different types what we say "icons" based on the theme of "The Future of...". I also like the choice of repetitive colors used, it's somehow reminding me of Figma but still very elegant. Check it out!

Brand Identity for Sushi Junction by Lee Ching Tat

Mortise Design is a brand designer & illustrator based in Tokyo, Japan. He recently shared a brand identity for Sushi Junction, it's a colorful design mixed with Japanese & Chinese cuisine. It's really a common thing in Japan seeing many brands taking on their packaging designs to attract customers with limited time and always-on-the-go. What's interesting about Sushi Junction, It is the first Japanese restaurant in India to offer a wide variety of food and inspired from Indian flavors.

Beautiful Brand Identity for Colono

When people ask why we run Abduzeedo, our answer is always, we are always looking for things that inspire us. We are also trying to find new projects before they get featured on other publications. There are some projects that we have to share even after they get featured because they are too good. That's the case of the brand identity project created by the awesome people at atipo ®.

Brand Identity for March, Simple and Long-lasting

Dieter Rams taught us that good design is "long-lasting" with his 10 Principles of Good Design. It's for me a sometimes, almost forgotten principle in the age of the internet. Everything has become so ephemeral with new trends popping up and people following immediately. The information as we all know has been commoditized, so everyone has instant access, it's the inevitable result of progress and I would never complain about it. So from time to time, I like to post some design projects published or shared a few years ago.

Brand Identity and Web Design for ITO

I don't speak Russian but I really like this brand identity and web design project that Vik — shared on his Behance profile for ITO. I don't know exactly what ITO is so I will focus my comments to the aesthetics. There are tons of things that make it worth sharing, but I would definitely start from the simplicity and color scheme. Sometimes it feels a bit too stark or difficult to read, but as a concept it works quite well in my humble opinion. I appreciate the fact that there are some prototypes and motion studies. 

Brand Identity with Hand Made Personality for Berlin Genuino

Yani & Guil shared a beautiful brand identity project for Salon Berlin. The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error with all their barbers and us, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers.

Brand Identity for Mikron, a leading microelectronic enterprise in Europe

Happy Monday gang! Let's check the work from Freshblood Creative Services, a creative studio based in Moscow, Russian Federation. They recently released a brand identity project they worked for Mikron, a leading microelectronic enterprise in Europe. It's actually a redesign, they have kept the previous logo icon but they updated the typeface with a font that is slightly condensed. It's a nice look but I think where this is getting interesting, it's the inspiration welcomed for the quality of the print.

Brand Identity for The Creative Republic

 Mireldy shared a beautiful brand identity project they worked on for The Creative Republic, a regional creative communication festival held in Bihać, Bosnia, and Herzegovina. 

Brand Identity for Cargobot Inspired by Classical Modernism

h3l © shared a super cool brand identity project for Cargobot. The development of Cargobot's identity is inspired by classical modernism. His functionalist personality alludes to the simplicity of movement as the main identity axis. The briefing and corporate requirement raised design slogans based on concepts such as "friendly", "close", "direct" and "digital", among others.

Beautiful Brand Identity for Jays Coffee Brewers

Daria Stetsenko shared an awesome brand identity project on her Behance profile. It's titled Jays : Coffee Brewers and it is for a coffee shop in Zaporizhia, Ukraine. Main brand qualities are the local roast, arabica only menu, manual brewing, convenient location, and fast service. The brand philosophy is a faith in the great power of coffee that unites great people and creates a special moment of coziness by making our world a better place, one cup at a time.

Brand Identity for Oddone

After seven years of in-house experience at Uber and Google, my great friend and creative director Roger Oddone decided to use his passion, talent and brand expertise to reopen his studio with a new name: Oddone. "Motivated by the name change, we tasked ourselves to evolve our previous visual identity. The rebrand synthesizes our pursuit for creating meaningful design that balances creativity and logic."

Brand Identity for Flatey – Pizza Napoletana

BEWARE of a tasty Pizza picture in this article. On the serious side, I do miss making brand identities. The feeling of going to the printer to proof a print job for your client was a lot of fun. Somehow there "this" creative freedom where I am keep searching whenever I work on digital projects. The folks from Studio Holt gave me a great reminder of that time. Located in Reykjavik, Iceland, they are a creative studio and they have worked a brand identity for Flatey – Pizza Napoletana.

Redefining Stootie through a bold and colorful rebranding

Let's take a look at this colorful rebranding by the folks from Carré Noir, it's a branding agency located in beautiful Paris, France. They have worked with Stootie to helped make a bold and evolving identity based on the theme of "people energy". Imagine having a group of individuals available to help with your daily chores from renovations, moving, deliveries and more. I love the super clever concept of the logo and seeing animated gives a total giveaway of what the brand is all about.

Elegant Brand Identity for Hairlines by BULLSEYE

BULLSEYE - Aim on branding shared yet another beautiful brand identity project. We have featured them a few times, but they keep delivering great work. This time they worked don the hairdresser branding design, Hairlines, with a sensual and modern feel. Our challenge for this project was creating a logo and a visual identity that was expressive, yet elegant. Having in mind, the feminine world, as the brand’s target audience. 

Be Legendary. Nike Branding Concept for Tokyo 2020

Daniele Caruso is a freelance illustrator based in Swindon, United Kingdom. He is working mainly in illustration, graphic design and branding. We are taking a look at his branding concept for Nike: Be Legendary, for the upcoming and anticipated Tokyo 2020. With the tagline "legendary", Daniele included mythological creatures to create an artistic atmosphere alongside with the colour palette that totally reminds me of Dotonbori (the bright heart) from Osaka, Japan. What do you think? Would you like this kind of visual approach if it was from Nike.

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