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Colorful Brand Identity for Cafe Buho

Colorful Brand Identity for Cafe Buho

Futura . is a design studio based in Mexico and they shared an awesome and very colorful brand identity project for Cafe Buho, a coffee shop located in Chile. They took inspiration from urban art and the Chilean muralist movement. Their reinterpretation is based on the "costumbrista" art and in the style of the streets and history of this country. They project it by elevating the coffee process, from the farmer who sows and harvests, as well as all those involved, to the customer who drinks a cup of coffee. Cafe Buho, a coffee shop with a different With the approach of using a bright color palette and geometric shapes, the designers from Futura.  managed to create a brand that attracts attention, which is timeless but appeals to new markets. A different, original and disruptive brand that captivates the consumer. The colors are quite modern and the reminds me of Pop Art, especially some of the work of the famous Roy Lichtenstein, however more abstract. Another good reference in terms of inspiration that might have been used was the Brazilian artist Romero Britto. Brand identity

Brand Identity for The Clifford Pier Singapore

Brand Identity for The Clifford Pier Singapore

It's booked! We will be heading down to Singapore for our yearly vacation, nothing cooler than exploring designers, artists, and photographers based in this beautiful country. Let's take a look at the work of Foreign Policy and their Brand Identity for The Clifford Pier. I took this particular project because the design truly reflects the colours from Singapore after watching so many travel videos on the subject. As they quote: "Collaterals with color palette in sea-foam, coral and Caspian blue; classic postage stamps accented with tropical flora and fauna". Sharing an entity with its heritage, The Clifford Pier draws from its legacy as a bustling port in Singapore during the 1930s. Ginger flower motifs pay homage to William Farquhar who was fascinated with local botany during his time on the island. Collaterals with color palette in sea-foam, coral and caspian blue; classic postage stamps accented with tropical flora and fauna, along with architectural elements, are reminiscent of the glorious voyages that set sail from this historical landmark. More Links Learn more about Foreign Policy Brand Identity & Graphic Design

Brand Identity for New York City Architecture Firm Dash Marshall

Brand Identity for New York City Architecture Firm Dash Marshall

TwoPoints.Net shared a beautiful brand identity project for the New York City architecture firm Dash Marshall. When designing the corporate identity they realized that architecture acts in the intersection of the old and the new, the static and the flexible, the properties of matter and the lives of people. Within these constraints, Dash Marshall creates spaces which tell the stories of their habitants and invites them to create new ones. “Just as Michel de Certeau argued that spatial stories are what actuate the notion of place, our physical environments can give rise to new characters and events by organizing, proffering and collectivizing human sensibilities. They may even allow certain transgressions to occur, as the Independent Group aspired to do. For this reason, an architecture that upholds its commitment to its users holds tremendous power: its narratives of the past and present are the framework from which to imagine the future scripts of tomorrow.” writes Esther Choi (estherchoi.net) in the preface of the book “Matter Battle, 45 Lessons Learned” by Dash Marshal The obvious eventually came to us as a surprise. Today’s corporate communication has become almost exclusively digital. It is context-responsive, morphological and semiological, and almost unaware of physical constraints. To design a consistent visual language for an architecture office, acting in the material, but communicating in the immaterial world, was the challenge. Our solution is a flexible visual identity which works within a confined space of the letters “D” and “M”. Like outer walls of an apartment or the plot of a house, the letters “DM” create a confined space, but within this framework nearly anything is possible. To tell the stories of Dash Marshall we have not just designed their Visual Identity, but also their website, the book “Matter Battles: 45 Lessons Learned” and the booklet “Small Measures”. Client: Dash MarshallYear: 2015—2018 The letters “DM”, drawn in the isometric perspective, are the archetype of the visual identity. The lines of the letters may be removed and colored, creating a multitude of variations of the icon. Brand Identity Dash Marshall’s architecture plays with contradictions as old and new, classic and modern, emotional and rational. To visualize these contrasts we added the drawn Berlingske to the constructed graphic system. “Matter Battle, 45 Lessons Learned” by Dash Marshall. Producing a beautiful book has to be considered today a statement in itself. The time, work and money going into a physical object, which will be given away to only 200 select individuals, shows the appreciation of the constraints of the physical world. Along with the big book, comes a smaller, shorter book called “Small Measures”, focusing on the details of the projects and presenting them only in cropped images. The combination of a large and small book give Dash Marshall the flexibility to convey their work in different ways based on the needs of a given situation. A small book for small meetings, A big book for more substantial introductions, or both for moments of special gratitude.  

Beautiful Brand Identity for RESQ Restaurant

Beautiful Brand Identity for RESQ Restaurant

Agata Tobys shared a beautiful brand identity post on her Behance profile. It's for the RESQ Restaurant, a pop-up type of restaurant like a mobile style (in the spring - summer season filled with mobile food trucks). It's also restaurant which saves food from wasting through a responsible way of acquiring ingredients (fruits and vegetables with visual defects obtained straight from the manufacturers other products with ending expiration date obtained from store and bakery magazines) as well as education ( all brand communication based on the idea, do not waste food). From the super clever name that aligns really well with their missing, to the elegant printed collaterals, there are so many things to love about this brand identity project. Make sure to also check out Agata Tobys' portfolio for more awesome projects. Brand Identity    

Packaging & Branding: SCHEMA|食在有藝Arc&Art

Packaging & Branding: SCHEMA|食在有藝Arc&Art

There is a beauty to see designs translated in various languages and again it's even more inspiring to see it coming from different backgrounds from all over the World. Let's take a look at the work of 劉家芸 liujiayun who is a graphic designer & illustrator based in Taipei City, Taiwan. First of all, I am so attracted by the art direction with colours and concepts for SCHEMA|食在有藝Arc&Art. It's a stunning design and you should definitely check out her Behance. 蘊藏 體會 無窮色彩 婚禮賦予人們的,既是有形的儀式,更是無窮的未來。 生活即是猶如彩虹(Arc en ciel)般,擁有千變萬化的無限色彩。 以不同的角度體會,便可以感受到箇中層次。 以不同的心情品味,便可以感受到其中溫度。 Arc en ciel/生活蘊藏無窮色彩 Credits CI/Packaging Design : 劉家芸 Liu Jia Yun Print : 感官文化印刷 Photo : Yo yang 楊雅淳 More Links Learn more about 劉家芸 liujiayun Packaging & Branding

Branding & Graphic Design Works by CHALLENGE Studio

Branding & Graphic Design Works by CHALLENGE Studio

Following up with the #FridayFeature, let's take a look at the work of CHALLENGE Studio based in Gliwice, Poland. They focus their work in Web Design, Branding, Art Direction and we are featuring the branding pack from 2016-2017 with logo design, brand identity and more. Make sure to follow their work on Behance. Branding Pack 2016 - 2017 More Links Learn more about CHALLENGE Studio Follow CHALLENGE Studio on Behance Industrial Design

A look inside an experimental WIRED Store

A look inside an experimental WIRED Store

Just kick off the week with a cool experimental retail design space from the folks of Verdes NYC for WIRED Magazine. As I am a true believer in the sad truth that retail experience is dying, it's great to see brands still stepping it up to build a better customer experience. Imagine seeing the "What's Inside" section of the magazine into a physical store, what are the odds? As readers, one of the first things we do after seeing a cool product. We would do a search online or watch a review video; how about just trying it out. An experimental retail space that took the pages of WIRED into a temporary pop up in SOHO. The "What's Inside" theme dissected the products being featured and the and space itself to put everything on display. Made at Mother. More Links Learn more about Verdes NYC Follow the work of Verdes NYC on Instagram Architecture & Branding

Elegant Brand Identity for ERMES

Elegant Brand Identity for Artistic Glass Installations

Luca Fontana and Andrea Fagiolari shared a beautiful brand identity project on their Behance profiles. It was for ERMES, a company founded in 2016 specialized in artistic glass installations. Their work aims to create innovative glass installations bringing the traditional venetian manufactures into the future. The visual identity is composed by deconstructed glass textures and glass stones into a rigorous graphic system. The typographic logo which allows many levels of reading, underlines the eclectic professionals team and their vision of create unique artistic installations with different functions and point of view. Brand Identity

Grid System Behind Logo Design

Grid System Behind Logo Design

If you love of using a grid systems for every  logo design you create, including marks and icons, Kareem Magdi got you covered. He shared a set of beautifully designed logomarks and the grid system behind it. The symbols vary from letters to animals including squirrel and elephants to other more abstract shapes. Personally, I like the use of this technique to make sure that the form is optically balanced, however, I also think it's not needed all the time. It might add too much rigidity to the design.  Logo Design  For more information check out: http://kareemmagdi.com/

Brand Identity for Womena

Brand Identity for Womena by Mohamed Samir

Mohamed Samir shared a beautiful brand identity project he created on his Behance profile for Womena. Womena is a platform dedicated to encouraging gender diversity and inclusion in the regional entrepreneurship ecosystem. Womena focuses on empowering women leadership in Middle East as well as Angel Investment and educating the future female leaders. Womena asked us to work on a rebranding for their company to help boosting their mission of shaping the women leadership in the MENA region. By immersing ourselves in the company’s culture for more than one year we helped forming the brand new personality and shaping their company’s essence and what its future could look like. Brand Identity We designed the main visual element of the new brand around the fact that the society always needs its half circles to be balanced. Men/ women, Investors/ entrepreneurs, Teachers/ students. And it is an unstoppable process. Along with the brand two typefaces, we also built a "half circles" typeface for the word Womena to be used with brand programs across the collaterals. For more information check out: Instagram

Iris & Cole - Luxury Artisanal Brand Identity

Iris & Cole - Luxury Artisanal Brand Identity

Zeynep Basay and Cem Haşimi shared an awesome brand identity project for Iris & Cole, a luxury artisanal skincare company. It has 3 perfectly crafted anti-aging blends, with 100% natural ingredients.  It represents a mindful approach to living and embracing a return to simplicity and an appreciation for crafted, natural products. The brand is: A return to quality and craftsmanship. Respect for the oceans and earth. The packaging is recyclable and minimizes plastics. Dignity for animals. No test on animals and the products are vegan. Mindful consumption and earned rewards. Conscious choices. An appreciation for natural ingredients and how the body will embrace them. Brand Identity Design, Art Direction and Photography by Pata Studio. For more information check out: patastudio.uk    @patastudio  

Elegant Brand Identity for Lineage Law

Elegant Brand Identity for Lineage Law

KIND | Conceptual Branding shared an super elegant brand identity project on their Behance profile. It's for the law firm Lineage Law. They are a company that primarily deals with the things you don’t like to talk about: inheritance law and what happens when life comes to an end. In practice, this means focusing on leaving a legacy. A timeless challenge that requires timeless communication and a timeless identity. KIND has developed overall branding, a communications concept, campaigns and a visual identity for this ambitious American firm. 'The past is your present' Lineage is not just about the past, it is also about shaping the future you want for your existing loved ones, and for those yet to be born - 'The past is your present' as the firm puts it. Lineage Law offers a free confidential consultation to anyone who is interested in creating an estate plan or having an existing plan reviewed by our professionals. For those with an estate plan already in place, they will review your legal documents and give you a straightforward assessment of the plan's effectiveness in meeting your stated goals. In either case, the firm’s attorneys will spend as much time as necessary to thoroughly review their clients situation with them and outline their options.  Michael Hoover, co-founder and attorney, said:  “When we started to really grow the business and we made the decision to take it to the next level, we tried to think outside of the box as to how we could take a different approach and a non-traditional route in what has traditionally been a very conservative and very bland industry. How do we transform something that has been morbid and cold into something warm and engaging? And so, the biggest challenge at the outset was figuring out how we effectively communicate that this is going to be a different experience.  Brand Identity 'What is most compelling to me about Kind is knowing that the "good is not enough” mentality is a constant force at work - everything has to be the best, it has to perfect, it has to be amazing... It is apparent they are always striving for “the best” and that is why I would say Kind is the best branding agency in the world.' MICHAEL J. HOOVER - CEO and Co-founder, Lineage Law

Sabah Brand Identity & Interior Design by Futura .

Sabah Brand Identity & Interior Design by Futura .

Let's take a look at this brand identity & interior design by Futura, a studio based in Mexico City, Mexico. This is their design for Sabah, an authentic dessert food shop located in Kuwait with also selected products from all over the world. The overall look & design is a playful use of wooden panels to cover the walls for which reminds me of the 70s somehow. Integrated with bright colors and earthy tones are seen in the furniture as well, you just gotta love the contrast. Sabah is an authentic food shop located in Kuwait. Its menu goes from artisan donuts and pies, to specially selected products from all over the world. More Links Learn more about Futura . at byfutura.com Follow Futura . on Behance Brand Identity & Interior Design  

No Logo Logo! Brand Identity for Something

No Logo Logo! Brand Identity for Something

Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it's a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace, that used similar concept. This one is way edgier, at least when we talk about the branding system overall. Enough said, get inspired with the images below. Brand Identity Brand Identity Creative Direction Verbal Branding Copywriting What if we helped the brain subconsciously brand for you? What if there was no logo, and we were left to fill in the gaps? Research shows that we learn far better by doing and participating than watching passively. So why not have the audience participate? This is exactly what we did for London based content agency Something. It’s all in the name Something — A thing that is unspecified or unknown. It can mean anything or nothing at the very same time. Through this logic we decided to reinvent the expected delivery of a logo. Typically, you see a logo, identify it and make associations, rarely saying the brand out loud. By censoring the logo and incorporating it into language we encourage the audience to fill in the gaps placing Something in the subconscious through the conscious. Who says we can’t have fun? A brand built around language provides us with limitless opportunities to play, evolve and even provoke. Oozing with personality and allowing us to flex our funny bones, Something will challenge you to think but should not be taken too seriously.  

Awesome Brand Identity for Royal Stranger

Awesome Brand Identity for Royal Stranger

Plot Twist Design created a really beautiful brand identity for Royal Stranger, a contemporary furniture Design Brand from Portugal. The brand offers bold and out-of-the box products crafted with the most precise and rigorous attention to detail. The design has a modern take on a classic form and I love it! They are also responsible for the naming and the web design.  We worked closely with our client to create the whole branding, including: naming, brand identity, web presence , illustrations, catalogs, brochures, banners and print production. The brand concept intends to immediately reflect the company's DNA: Luxurious and High-end products made with premium materials, with an exquisite and out-of-the box design.   Brand Identity

Brand Identity & Graphic Design: Onet

Brand Identity & Graphic Design: Onet

Let us take a look at this beautiful and colourful brand identity project by Ollestudio for Onet, there is also graphic design and illustration involved in the overall process. With the company motto of:"Design is fun.", this design studio from Krakow, Poland truly does it all with a flair, I would definitely check out their Behance for more branding projects. Credits Piotr Ploch Marta Wojcik Aleksander Sucheta AguWu Photography by Przemek Szuba More Links Learn more about Ollestudio at ollestudio.com Follow Ollestudio on Dribbble Follow Ollestudio on Instagram Brand Identity & Graphic Design  

Stylish Brand Identity for Tattwa

Stylish Brand Identity for Tattwa

Shibu PG shared a really cool brand identity project on Behance. We are fans of any project that shares a bit more about the creative process, especially when there are sketches and the translation of them to the digital version. This brand identity has a super stylish color palette, a bit unconventional, with the dark theme but definitely worth checking it out. Description Tattwa means the element of truth, actually, it can be attuned to many aspects, which coined by Buddha. In other words, we can refer that  Buddha's words become Tattwa's. Attract happiness into your life, and dream a new life in an old dream, to make today and future Serene. The team Tattwa helps you to open those gridlocks in your mind and helps you to enhance the creativity which embraces around you. When I focused on that terms, it hit me, minimalism is the language conveyed by Buddha. Sophistication in a minimal avatar, that was the approach I took. Three main points focused here, Buddha Wings Infinity Brand Identity Process So creating a logo for this team, what to say, "challenge" or "fun"?. Well when a challenge is perceived by fun, something beautiful evolves. In a nutshell, they need a minimal approach in design which needs to exploit a lot of elements. And same time the logo need to be structured symmetrically. Icons The logo is created with a single line. Icons created here follow the similar strategy. The main point here is to establish the uniqueness which needs to follow in the branding. For more information check out: Facebook Dribbble Instagram