Let's kick it off as I would like to share the work of Toby Ng for the branding project he worked for theDesk, a co-working space based in Hong Kong.
I won't hide it, I am a huge fan of Under Armour. I am a fan of their brand, material quality and particularly the collaboration work they do. Let's take a look at this one especially done for Cal. The first public university in the beautiful state of California, we are taking a stroll into a rebranding effort was made from logos, messaging, to photography was up for a refresh. It's a beautiful and yet a playful result!
Part of this project, we are looking at the work from Kirk Rous who is working at Under Armour as Art Director based in Baltimore, MD, USA. You should definitely check out his Behance for more of his projects.
Cal was first. The first public university in the great state of California. They are the pioneers. They are the trailblazers who started it all. Same goes for Under Armour. When status quo was the status quo, they changed everything. Starting revolutions. Challenging authority. Being first. That’s what Cal and Under Armour have been doing since their respective day ones. Now, together, through passion, design, and the relentless pursuit of innovation, they fight to keep that revolutionary spirit alive.
- Art Direction: Kirk Roush
- Photography: Sam Gordon
- Copy: Dane Rahlf
Art Direction & Graphic Design