I feel that beautiful industrial design creates a much stronger emotional connection between the user and the product. Every time I see a simple and well design project I feel a desire to purchase, well that means that the design works.
Gláuber Sampaio is a Brazilian designer with a beautiful portfolio. I could literally feature all his work here because of the quality and presentation. Glauber has mastered the use of the grid and the Swiss style or should I dare say Brazilian style as I see many designers from my country do this really well. Anyways, this project is a branding and visual identity for Amerigo. I don’t know exactly what Amerigo does, but I do know I love this work.