Negro Studio got a call from their friends at PLENTY to work with them on some proposals for NATGEO kids branding (rebranding). I cannot imagine the excitement that receiving a call like that might have been.
We would like to share this branding and visual identity by Alaa Tameem and his work for Two12 Studios. About this project, what I liked the most was the part of the logo exploration where you can see all the iterations and as you can see from the first rough mockups to the shortlisted ones. Really love this and it’s quite inspiring to learn from. One thing though, the gradients are definitely back!
Alaa Tameem is an art director and graphic designer currently based in Amman, Jordan. With 5 years of experience under the belt, it's great to see Alaa shifting his work empathy towards branding and web design.