On a World cleanup day, 15th of September Slovenians didn’t just clean their country but also created an original typography from garbage.
Futura DDB and Ecologist without borders together with volunteers created the actual typeface from a waste they have collected on a respectable event held this Saturday, 15th of September. The cleanest font in the world can now be used as a reminder that every piece of trash can be RECYCLED AND REUSED – even as art. It is also vectorized so anyone can leave or type a message in a font made from real garbage.
The font includes all the letters of the Slovenian alphabet and was made by numerous volunteers from around the country when they finished with cleaning. It was made out of different sort of waste found in nature – from old cans, batteries, bottles, tires, helmets, jackets, furniture, etc.
The result: the cleanest font in the world will be published online and free to use for any NGO or individual who would like to raise awareness on any kind of problematic environmental topic. Either in full colors, as it was made and photographed from garbage or in black and white vectorized form where the user can simply install it on a computer or preferred electronic device and start typing an ecological initiative or message.
World cleanup day connected everyone in the world in an attempt to clean nature from trash left behind by the irresponsible ones. Slovenia wanted to go a step further and leave a special message to its residents and the whole world that would remind people that garbage doesn’t belong in the greens of nature.
“We want to encourage people to learn and understand the importance of the right behavior towards nature and proper waste management. That´s why we were extremely happy that we were able to create something memorable from trash together with hundreds of volunteers collecting it. Now we can finally write and send a clean message to the world as there are more appropriate places for trash than nature” stated Urša Zgojznik, The Ecologist without borders president.
If would like to find out more about the product, watch the presentation movie:
Ecologists without borders
Ecologists without Borders is a non-profit founded in 2009 and one of the leading Slovenian NGOs dedicated to improving the state of our environment — focusing on efficient resource use and active citizenship. Most of its activities deal with waste at its source, but not all are limited to Slovenia. We're an active member of Zero Waste Europe, Let's do it world!, Break Free From Plastic and some other networks. More at www.ebm.si/eng
Futura DDB Ljubljana
Futura DDB is one of the leading Slovenian agencies for integrated communication solutions. The company was founded in 1986 as a design studio that in 1989 became a full-service agency. Futura Group was formed throughout the two decades. Futura's mission is to be a strategic partner of those who believes in creativity and innovation as the most powerful marketing tools to build brands. We believe that in a connected world only customer-centric brands can be influential. More at www.futura.si
- Creative Director: Robert Bohinec
- Art Director: Marusa Kozelj, Ana Kogovsek
- Account Director: Meta Pavlin Avdic
- Designer: Miha Avsenik
- Event managers: Mojca Praznik Matic, Patricija Premrov
- Photographer: Neza Plestenjak, Jure Novak
- Additional credits: Aljaz Habot, Marjan Bozic