Uncover the vibrant branding and visual identity of Crisol Empanadas, crafted by Un Barco. Explore the cultural authenticity and design elements that bring Argentina’s culinary heritage to life.
Un Barco has brilliantly crafted the visual identity for Crisol, an Argentinian empanadas project located in Bussum, Netherlands. This design project stands out by seamlessly integrating Argentina’s rich cultural and culinary heritage into its brand.
Crisol’s branding journey begins with a unique typeface inspired by the undulations of the repulgue, the traditional crimping of empanadas. This bespoke typeface not only adds a distinctive visual flair but also pays homage to the artisanal quality of the product. The typography exudes a sense of authenticity, mirroring the handmade nature of the empanadas.
The color palette is another noteworthy aspect, featuring deep, inviting tones that evoke the richness of Argentina. This choice of colors, combined with organic shapes and patterns, creates a visually engaging experience that draws customers in. The brand’s visual elements are cohesive, reinforcing Crisol’s commitment to authenticity and quality.
Un Barco’s approach to Crisol’s visual identity goes beyond mere aesthetics. The design effectively communicates the brand’s story and values. Each element, from the logo to the packaging, is meticulously designed to reflect Argentina’s melting pot society. This thoughtful design process ensures that every interaction with the brand feels like a journey through Argentina’s diverse regions and culinary traditions.
The branding extends to the packaging, which is both functional and visually appealing. The use of traditional Argentine motifs and contemporary design elements bridges the old and the new, making the brand appealing to a broad audience. This blend of tradition and modernity is a testament to Un Barco’s design prowess.
Overall, Crisol’s branding and visual identity are a masterclass in how design can enhance a brand’s narrative and customer experience. By focusing on cultural authenticity and visual coherence, Un Barco has created a compelling and engaging brand that resonates with customers and celebrates Argentina’s rich culinary heritage.
Branding and visual identity artifacts
For more information make sure to check out Un Barco at unbarco.com
