Jose Manuel Vega's recent endeavor for SZENT. This premium incense brand concept flaunts a minimalist yet luxurious design, proving that sometimes less truly is more.
SZENT's design takes a refreshing detour from the ornate staples of the incense industry. Instead, Vega masterfully marries typography and a delicate color palette of soft pastels. The result? A visual identity that's not just elegant, but also a distinct head-turner on crowded shelves.
Dig a little deeper into the brand name, and you'll uncover the genius behind Vega's subtle humor. 'SZENT' is a clever amalgamation of 'scent' and 'zen'. Not only does the name evoke feelings of tranquility and aroma, but its visual representation is equally thoughtful. The brand's wordmark brandishes an extended 'Z'. This elongated design is reminiscent of an incense stick, gracefully tilted on its holder, further enhancing the brand's association with serenity and calm.
With this project, Jose Manuel Vega proves that branding isn't just about being seen; it's about making a lasting impression. SZENT's minimalist design and tongue-in-cheek brand name exhibit the designer's keen sense of aesthetics combined with a whisper of wit.
For those keen on cutting-edge branding, Vega's work with SZENT stands as a testament to the power of minimalist design in an era where subtlety and humor can make a brand truly memorable. The world awaits, with bated breath, for his next masterstroke in the realm of branding.
Branding and packaging design
For more information make sure to check out Jose Manuel Vega on Behance.