Kaio Cezar, Felipe Borba, and Lucas Souza shared a super creative and elegant branding and visual identity for Calme. From addictive medications to simple massages that are just simple human contact. Caring for others is about knowing exactly what you are doing, thinking about the science in the procedures and the energy that touch can cause directly to the soul. With a routine full of commitments, where we can't stand still for a single second, keeping calm and seeking inner peace seems to be something far away. We need to understand that even though we can handle so much, our body is not a machine. We need to respect our limits, live each moment and take time to disconnect from so much commitment and get closer to our essence.
A space dedicated to your moment of peace
Credits
- Client: Daniella Aboud
- Service: Manifesto, Naming e Identidade
- Year: 2019
- Co-creation: Felipe Borba
- Photography: Lucas Souza
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