Studio 20four shared a branding and visual identity for AWVO. As they describe the project, our everyday actions are associated with the generation of waste and yet we often lack the understanding of correct ways to deal with waste. The Waste Management Association of East Tyrol has made it its goal not only to properly collect, dispose of and, in the best case, recycle waste, but also to educate us about the potential to avoid and reduce waste. The design of the new logo was developed precisely from these core points. The waste cycle has been broken down into its individual elements, so that the separation of waste is clear and easy for the customer.
Credits
- Client: Abfallwirtschaftsverband Osttirol
- Art Direction & Photography: studio20four—Form & Charakter
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