Dupla’s Minimalist and Brutalist Branding and Visual Identity

Discover how Dupla blends minimalism and brutalism in their branding and visual identity, creating a unique geometric aesthetic.

Dupla, an interior design company, is known for its innovative approach that merges technology, geometry, and mathematics to produce stunning results. Their recent branding project, led by Creative Director Luis Vásquez, showcases a perfect blend of minimalism and brutalism, creating a unique visual identity that resonates with their core values.

The design process for Dupla’s new brand identity was meticulous. It involved extensive research and analysis to ensure the final outcome not only met but exceeded expectations. The strategy centered around creating a geometric piece that forms a conceptual abstract letter ‘D’. This letter ‘D’ serves as a powerful visual language that encapsulates the brand’s values of luxury and authenticity.

The design is characterized by its minimalistic approach with brutalist-inspired cuts, resulting in an abstract 3D impression. This combination of styles gives Dupla a distinctive and memorable brand identity. The geometric forms are not just aesthetically pleasing but also convey a sense of strength and modernity, aligning perfectly with Dupla’s design philosophy.

Motion Graphics, crafted by Marlon Velásquez, further enhance the brand’s dynamic feel, bringing the static geometric forms to life. The use of motion adds a new dimension to the brand, making it more engaging and visually compelling.

VASK® Studio, the creative force behind this project, has managed to create a brand identity that is both fresh and attractive, appealing to a luxury-seeking audience. With plans to expand into six European countries, Dupla’s new branding is set to make a significant impact in the design industry.

In conclusion, Dupla’s brand identity project exemplifies how minimalism and brutalism can coexist harmoniously. The result is a powerful and abstract symbol that perfectly represents the brand’s essence. This project not only elevates Dupla’s visual identity but also sets a new trend in the design world.

Branding and visual identity artifacts

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Credits

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