There's a thing I will always do appreciate about branding is that creating/making a identity takes a lot more process than we always think.
Brazilian Designer JP Teixeira put together an amazing concept design for a new IMDb website. Very modern look build off high quality photos on a solid grid which makes it really interesting way to navigate the site. Take a look!
For more from JP Teixeira visit behance.net/joaopaulots.
This is just a non-functional prototype built in webflow.com without concern for real content, information architecture neither UX. I know that this non apply in real world and there some troubles for traditional users. It's just an exercise of a tool to show a new concept with responsive interfaces, my only goal with that is just fun and show something cool about the new portal esthetic. I hope you enjoy!