Explore Afore's innovative branding, packaging design, and visual identity, crafted by Studio Swisscottage to evoke powerful memories through scent.
Studio Swisscottage has recently unveiled its latest project, the branding and packaging design for the perfume brand, 'afore'. This endeavor showcases an exceptional blend of creativity and strategic thinking in the field of design.
The project commenced with an in-depth development of the brand's name and identity. This foundational step was crucial, as it set the tone for the entire design narrative. The team at Studio Swisscottage then progressed to create a packaging design system that aligns seamlessly with the brand's core values and vision.
'afore' is more than just a fragrance; it's an experience. The brand's philosophy hinges on the power of scent to trigger memories. This unique concept guided the design process, leading to the creation of a verbal and visual identity that resonates with the brand's ethos. The design captures the essence of this philosophy, illustrating how a simple scent encountered in daily life can transport one back to specific moments in time.
The visual identity of 'afore' stands out for its minimalistic yet impactful approach. The packaging design, with its clean lines and understated elegance, complements the brand's emphasis on memory and nostalgia. Each element of the design, from the color palette to the typography, has been thoughtfully curated to reflect the sophistication and uniqueness of the 'afore' fragrance.
What sets this project apart is the meticulous attention to detail. Studio Swisscottage has successfully intertwined the sense of smell with a tangible design, creating a package that not only holds a fragrance but also encapsulates a narrative. This is where the art of packaging design transcends its traditional boundaries, becoming a medium that narrates a story and evokes emotions.
For more information on this innovative branding and packaging design project, visit afore.kr. This case study serves as a testament to the power of thoughtful design in creating an unforgettable brand identity.
Branding and visual identity artifacts
For more information make sure to check out Studio Swisscottage website.
