I haven't worked on a branding project in quite a long time as I've been keeping my focus on UI/UX and prototyping for the past few years. That doesn't mean that my thirst for branding has ceased.
We are proudly featuring the first student project of the year! It's a pretty cool project by Duy Dao who is a student at the Art Centre of Design in Los Angeles, California. We follow his work on creating the packaging and branding for Adidas Superstar 50th Anniversary: Forever Young campaign. A beautiful purplish colour palette for the design of the packaging that will totally envy our inner unboxing pleasures; alongside with dual tone poster designs marked by celebrities like Pharrell and basketball legend Kareem Abdul Jabbar.
In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the "FOREVER YOUNG" campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and invitation for the shoe release party in Melrose, Los Angeles.
Packaging & Branding