Packaging Design Concept for Malbec Club

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Massimo Studio was invited to develop the packaging design concept for the new Malbec grooming line, from naming to labels. As the official font for all brand lines at the time of development, they followed the entire creation process using the Effra font for all materials. The razor present in the brand and other communication pieces, brings the idea of a handmade care, coming directly from the most traditional barber shops, in a package with classic references but with a current appeal and unlike anything that the brand had worked before.

The Boticário Group is one of the largest beauty franchises in the world, having close to 4,000 points of sale, in 1,750 cities. They also offer their products via e-commerce, through direct sales and in partnership with other major retailers. Their products are present in 8 countries.

Malbec Club is O Boticário’s new men’s care line, with several new products launched in order to provide a complete brand for men.

Design Services

  • Concept and Naming
  • Pakaging 

Sector

  • Cosmetics

Website

Packaging Design

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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