Some of us might think that Branding is going to the same direction as Print where the Digital World is taking over things.
Gotta love when a packaging project doesn't follow its classic codes of graphic design. The rad people working at Phoenix the Creative Studio know how to actually keep it unique for every single project. We have featured their work last month and now again with this packaging for The Bijou Factory. A colourful package that makes you wanna look it at every aspect before buying. Check it out!
The awesome folks from Phoenix the Creative Studio is based in Montreal, QC, Canada. They are all about creating brand experiences that engage people and build connections. We have featured their work before on ABDZ and they are really good to what they do, check them out at phoenix.cool.
The Bijou Factory offers a range of DIY self-made jewelry kits. Based on the belief that DIY and premium quality go well together, The Bijou Factory showcases a fine product that is easy to make. We imagined a custom box, which breaks the classic codes of the jewel case, by adding a window that shows the centrepiece of the product. We conceived a fresh, colourful and soft packaging that matches the jewelry as well as the target customers. The shapes appearing on the box are reminiscent of handmade work and reminds us of the different pieces of the jewelry. In order to support the DIY aspect of the brand, we have created labels that directly include the buyer in the experience: a jewel "made by you". The smiley face that is created by the letters "i" and "j" of the logo also evokes this pleasing and reassuring aspect. Finally, the friendly tone used on the boxes reminds you that making your own jewel is "as easy as taking a selfie" or "walking in high heels".