Jan 16, 2013
A beautiful and efficient visual identity project goes way beyond the logo, it is the integral base of any branding project. A solid and well thought out design will scale and help create a consistent image for any company and its services. The amount of work and iterations required is aplenty but the result is, as you can see in this post, incredible.
The inspiration for this post is a branding project for Platige, a design studio from Warsaw, Poland. This specific project encompasses all requirements necessary to create an efficient visual design work, from the sketches for the logo, collateral pieces to gift cards.
For more information visit: http://www.platige.com/
Platige is a vehicle for creative endeavors specializing in designing CG imagery, 3D animation, and digital special effects. At Platige, we combine film and advertising work with a strong passion for art, education, and entertainment. After 15 years we decided to change the logo and comprehensively overhaul the Platige brand. We wanted to achieve maximum simplicity and consistency in all elements of our new identity. The rebranding concept was developed by Adam Tunikowski and Michał Misiński from Juice, a Polish design agency. How did all of that happen?
New Logo: Creative Process
The new symbol refers to the studio's previous logo and creates a strong, expressive symbol. We like simple and heavy forms, that’s why we turned to the best brand logos of the 1960s and 1970s for inspiration. These logos are recognizable even today because they are simple and “edgy” – just like our previous visual identity, founded upon the words Platige Image and the Π symbol.
Pi is a mathematical constant that cannot be described with a finite set of numbers, and is thus a wellspring of unceasing inspiration and curiosity. The quest for a new logo culminated in the creation of a symbol comprised of a stylized letter “P” inscribed into a triangle, its shape retaining a clear reference to the mathematical symbol. This new “P” signifies the new Platige and is the centerpiece of the company's visual identity.
The “P” is the centerpiece of Platige’s new visual identity. The austere design presented us with very interesting options for modification. We used the logo as a sort of prism through which we present our work to the world. The dispersed picture created almost-Cubist compositions and enabled us to play with both the scale and detail of the image.