Play: Experimental Typography


There are many ways to practice and explore our creativity but it seems we all end up relying too much on computers when there are so many new things to explore, from basic day to day objects like matches to food. Allison Supron, a Graphic Designer based in New York has put together a project that besides being really beautiful is a great example of how we can amplify our reach by playing with different objects.

Play is a project based on experimental typography and purposeful play in the creative process. What is purposeful play? Think back to the allotted time given in elementary school to finger painting, building with blocks, and storytelling. At the time these activities may have seemed simple and mindless, but they are all tasks that require the brain to think differently and promote creativity in the learning environment.

Play is a colorful mixture of unconventional materials and techniques, hand-drawn typography, senior thesis paper tidbits, and photographs of each process from start to finish; a project geared to inspire hands to get off of the computer and get a little messy

For more information about Allison visit

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.