When Jeff Gothelf, a UX designer, decided to change two simple texts requiring users to sign up, he was trying out something he had read from a psychology book. He wanted to find out how true the text was, and if at all, how it could apply in his UX designing job. The result was a 30% increase in paid signups that led him to cite copywriting as the secret weapon for UX.
This week Abduzeedo will celebrate its 7th anniversary. Our first blog post was published on the 19th of December 2006. It was a difficult time back then. I had recently lost all my gear and backup disks, the same with my friend and business partner Fabiano Meneghetti. With that unfortunate life event, Abduzeedo was born as a simple blog where we would share our learnings and inspiration. The goal was to join the burgeoning blogosphere. After 7 years, the landscape has changed immensely, Abduzeedo has grown and matured. We have learned by trial and error.