Using design thinking to create ideas that better meet customers' needs and desires

We usually post about design inspiration and we tend to focus on the visual side of things. We also understand that design is form plus function in harmony. So for this post we'd love to share a UX design case study highlighting the design thinking framework of empathize, define, ideate, prototype/test, learn and iterate. This project was shared by Alex Gilev and it is quite helpful for those thinking about venturing to the UX design field.

1. Empathize

  • Define Key Personas.
  • Understand Pains & Gains.

2. Define

  • Define the problem.
  • Establish OKRs.
  • Refine Information Architecture (IA).

3. Ideate

  • Divergent thinking.
  • Pushing the envelope.


4. Prototype

  • Test hypotheses in low-fidelity.
  • Refine in high-fidelity.


5. Learn & Iterate

  • Establish the Design Framework.
  • Create the Design Prototype.

For more information make sure to check out Alex Gilev on: