To celebrate the Design Leaders Programme, at the end of 2022 Future London Academy hosted a series of Design Leadership Webinars with some of the world’s best Chief Creative Officers. During the webinars guests from R/GA, Saatchi & Saatchi, Atlassian, BCW Global, and Mejuri talked about how they got to the Chief Creative Officer position, solving bigger problems and leading bigger teams. That required a visual identity work to go with the program.
Future London Academy’s design team created a colorful, playful identity for their Design Leadership Webinar series. The identity is inspired by 90s video games, with pixel graphics and recognizable game elements such as hearts, keys, and dollar signs.
The team wanted to create an identity that was both fun and professional, and they succeeded in doing just that. The identity is sure to stand out in the crowded world of online webinars, and it’s sure to get people excited about learning more about design leadership.
With that metaphor in mind, Future London Academy’s team used the 90s video games’ aesthetic as the main inspirational source. Pixel graphics and recognisable game elements such as hearts, keys, and dollar signs become the central elements of the identity. And even though leadership to some people may sound very serious, strict and grown-up, Future London Academy believes that it can be fun, inspiring, creative and unconventional. That’s why the identity is extremely colourful, juicy and bright.
The identity is also a great reflection of Future London Academy’s commitment to creativity and innovation. The team is always looking for new ways to make learning fun and engaging, and this identity is just one example of that.
If you’re looking for a webinar series that is both educational and entertaining, then be sure to check out Future London Academy’s Design Leadership Webinars. The identity alone is worth the price of admission!
Visual identity artifacts
For more information make sure to check out Design Leadership Webinars